Selling a Luxury Estate with John Luca

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Selling a Luxury Estate with John Luca
Premium Properties Deserve Premium Services
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Luxury Home Pricing

• The average home buyer looks at between 12-15
  homes!
• Luxury home buyers tend to have more time to shop
  for a home that fits their lifestyle.

Your home will compete for a luxury home buyers
attention.
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Premium Pricing Factors

• Objective Criteria
• Square Footage
• Location
• Amenities
• Subjective Criteria
• Views
• Uniqueness
• Pedigree (History)

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Luxury Home Market

• Competition
• What Has Sold
• What is For Sale
• Market Conditions
• Overall Economy
• Buyer/Seller Market
• Financing Options
• Jumbo-Loans

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Luxury Buyers Expect Top
Condition

• Top Condition
• Faster Sale
• Higher Price
• Areas to Consider
• Curb Appeal
• Personal Items
• Staging The Home
• Professional Cleaning

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Luxury Buyers Expect aLuxury Home Specialist

• Knowledge
• Market Expertise
• Education
• Advanced Training
• Experience
• Proven Track Record
• Understanding
• Specific Needs

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Buying a Lifestyle

• Architectural Plans
• Amenities List
• Construction Details
• Neighborhood Facts
• Clubs / Organizations
• Schools / Colleges
• Culture / Art

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Safety and Security

• Home Showings
• Qualified Buyers
• Appointment Only
• Security Systems
• Showing Rules
• Confidentiality

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Marketing Your Luxury Estate

• Our goal is to expose your home to every
  qualified luxury buyer in the marketplace.

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Printed Marketing

• Four Color Brochures
• Mailing Flyers
• Renderings (if desired)

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Professional Photography and
Layout Design

• High Quality Photos
• Interior
• Exterior
• Professional Layout
• Attention to Detail

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Internet Strategies

• Website Exposure
• TriStateLuxuryHomes.com Site
• PruFoxRoach.com Site
• MLS Enhanced with VT
• REALTOR.COM Featured
• Luxury Home Site
• Over 40 More Web Site Feeds
• Virtual Tours
• Lead Capture and Follow-Up

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Casting A Wide Net

• Target Marketing
• Sphere of Influence Marketing
• Top Tier Agents
• Premium Publications

Your home buyer could be anywhere!
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Communication

• Consistency
• Regular Contact
• Written Reports
• Mailed Copies
• Advertising Copy
• Youre on The Team!
• Agent Feedback
• Buyer Comments

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Control

• Stay in The Driver Seat!
• Information is Vital
• Details Make the Sale!
• Negotiating
• Representation
• Inspections
• Repairs
• Disclosures

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Company Benefits

• Highly Trained Staff
• Relocation Services
• Advanced Marketing
• Strong Support Personnel

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Specific Marketing Plan

• Home Staging
• Wide Angle Photos
• Fast-loading Virtual Tour
• International Internet Exposure on over 40 web
  sites
• Unique Signage including Hotlines
• Buyer Agents working to bring buyers
• Follow up Plan

Your property deserves a discreet, elegant
marketing campaign.
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Our Guarantee

• We pledge to provide the services we have
  promised
• - in writing!
• Call John Luca today 302-999-6966 Direct
• 302-999-9999 Main