The Frederick R. Weisman Art Museum

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The Frederick R. Weisman Art Museum

Attracting People Since 1993
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The Vision

• I would have every student at the University of
  Minnesota and every individual in this community,
  exposed as frequently as possible to the things
  that make life worth living, to the cultural
  inheritance of the human race.
• -University President Lotus Coffman

• The Weisman has been very effective in achieving
  this mission, but in a way unlike most art
  museums.
• Location
• Free Admission

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Because of its central location on the University
of Minnesotas Campus, The Weisman Art Museum
effectively draws in many people on a daily
basis. It is embedded among classrooms,
residence halls, and other gathering places at
the University.
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Many of these people come here for reasons other
than art but usually leave having taken in at
least the building which is, in itself, a work of
art
Just look at it!
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The front patio just outside the main doors
serves as a great meeting place for students,
faculty, and staff of the University. Its a
rarity to find someone who doesnt know where the
Weisman is.
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People often visit the green space along East
River Parkway to do yoga, stretch after a run, or
just sit and enjoy the fantastic view of the
Minneapolis skyline.
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Gift Shop

• The Weisman also has a classy gift shop, which is
  very popular with the university population.
• The gift shop attracts those students without
  cars a nice place to find gifts for family and
  friends.

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So Why Do People Go In?

• A No Risk Investment
• Unlike many art museums, you dont pay to enter
  the Weisman
• Youre already there, why not?
• If you dont like what you see, you can simply
  leave
• Curiosity
• People become so taken by the building that they
  cant resist going inside.

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Just a peek at the permanent collection
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A Successful Venture

• The Weisman continues to attract locals and
  tourists by both its location and free admission
  policy
• With people continuing to experience art here,
  many of them newcomers to the art scene, Lotus
  Coffman would be pleased

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