TOBACCO ADVOCACY

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TOBACCO ADVOCACY EDUCARE TRUST Tobacco
Advocacy Strategies in Cancer Prevention in West
Africa Dr. A.O. MARINHO
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Principles No adult takes up smoking. Tobacco
use is addictive and has deliberately been
encouraged in Africa and the third world. Youth
follow role models Peer Pressure TV Cinema.

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• Sustained Medical Lobby to Legislate for Higher
  cigarette tariffs.
• Medical Lobby to Allocate 50-75 Cigarette Taxes
  to youth targeted media and school poster anti-
  cigarette campaign, School No-Tobacco Clubs and
  medical facilities for treatment. Merely
  reproducing the WHO smoking man for the 700,000
  classrooms in Nigeria will help massively. In
  fact anti-tobacco Posters of every aspect-
  Active, Passive, Diseases- need to be produced in
  at least 2-5 million copies to have any impact on
  the youth before they are contaminated and
  addicted in thought, word or deed.

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• Government Private Sector and stakeholder
  bodies like Cancer Association, NMA etc should
  set up Annual OPS Members Social Responsibility
  Awards in targeted areas like tobacco
  elimination.
• Multiple Annual Social Responsibility Advert
  Awards in every organisation for Print, Outside
  , Radio TV at LGA, State Federal level.
  Awards by and to the Advert sector, by NGOs for
  Adv. Comp. and NGOs and by the NMA, Ministries of
  Health, Youth and Sports, Inform. and National
  Orientation Agency NOA Anti Corruption
  Human Rts. Comms. right to smoke free air.

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• Government Private Sector and stakeholder
  bodies like Cancer Association, NMA etc should
  set up Annual OPS Members Social Responsibility
  Awards in targeted areas like tobacco
  elimination.
• Multiple Annual Social Responsibility Advert
  Awards in every organisation for Print, Outside
  , Radio TV at LGA, State Federal level.
  Awards by and to the Advert sector, by NGOs for
  Adv. Comp. and NGOs and by the NMA, Ministries of
  Health, Youth and Sports, Inform. and National
  Orientation Agency NOA Anti Corruption
  Human Rts. Comms. right to smoke free air.

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• 7. Larger creative adverts budgets for Health and
  social skill information dissemination for N.O.A.
  Ministry Educational Units. Youth Invitation
  Competitions. Focus on dissemination of
  anti-tobacco information.
• 8. Advert Agencies can add a voluntary or
  compulsory 1-5 to bills for a Social
  Responsibility Advert Fund to create joint Social
  Responsibility Themes. One social Responsibility
  advert for every 10-20 billboards

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9. Public Transport and empty spaces on walls
around hospitals and other buildings buildings
used for the Social Service Battle using stickers
and plasticised posters and painted messages on
the road through a Public Transport and Public
Building Advertising Scheme. Public music
sports figures can lend their pictures, names and
voices.
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• 10. The Media must be convinced that it must use
  its neglected power to eliminate IGNORANCE about
  tobacco damage transmit the responsible
  information dissemination. The media wants
  payment for this job. What a pity.
• 11. The Media, with others, needs annual
  strategic planning meetings with the medical
  organisations, WHO, the UN, UNICEF for innovative
  messages about major diseases, physical and
  moral. The media must be used for and not against
  the youth.

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12. AS THE CONSCIENCE OF THE NATION, THE MEDIA
SHOULD BE CONCERNED LESS WITH MONEY AND MORE WITH
THE MINDS AND MORALS AND BODIES AND SURVIVAL OF
THE CITIZENS and put more social adverts on per
day.
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• IN SUMMARY MORE, MORE, MORE
• More money for advocacy
• More media involvement
• More information dissemination
• More adverts against
• More advert time
• More school outreach posters
• More medical scrutiny of media entertainment
  programmes

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WORLD CURRICULUM INPUT to combat IGNORANCE. UN,
WHO, HUMAN RIGHT COMMISSION, UNIFEM/UNICEF should
collate their principle Life Skill messages in
a 1O and 2O Life Skill Youth Empowerment Book
included in the Curriculum of every child
worldwide. -UN Curriculum Advocacy. Book
50 pages one subject per page Sex, Smoking,
Sickle Cell ignorance Good Alcohol,
Addiction AIDS Lungs Drugs, Dangerous
Driving Abstinence Diligent
Driving, Democracy
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• DIFFERENT ADVOCACY METHODS
• Needing support.
• ADVERTS ON TV RADIO
• Cartoons,
• Poetry,
• Short Stories,
• Plays,
• Performances,
• Exhibition,
• Museum Space Youth Centres

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THANK YOU