What's So Special About

1
What's So Special About Hillingdon?
Margaret Leyland Co-ordinator Information Team
Hillingdon Libraries
2

• hillingdon librarys
• e-services

3
e-information e-books e-learning
4
what are they? how do we implement and market
them?
5
Heathrow in the South to farms villages the
North
Hillingdon
6
Most westerly London borough
7
2nd largest of the 32 London boroughs
8
42 sq miles Population 247,600
9

• what is different about
• e-services in hillingdon?

10
range of products relationship with
suppliers service integration marketing
training
11
(No Transcript)
12
(No Transcript)
13
web based e-Books
14
420 titles for the expert IT user
15
.and the novice user
16
Searching Safari eBooks
17
COBRA- Complete Business Adviser
18
(No Transcript)
19
COBRA Fact Sheets

• Finding Business and Market Information
• Management
• Office and Premises
• Personnel
• Raising and Managing Finance
• Starting a Business Trading Abroad
• Trading Legally Understanding IT
• Marketing

20
COBRA Marketing topics
21
(No Transcript)
22
Selling the BENEFITS of the Services
23
Your OWN personal online library
24
CONVENIENCE - available 24/7 from any PC with an
Internet connection
25
Save TIME ! avoid hundred of hits
26
WE subscribe so that you dont have to
27
FREE - to members anywhere or users inside our
libraries
28
A service
beyond Google
29
What budget sources of funding?

• Start-up with e-government e-learning funds
• Existing stock budgets
• Current spending around 60,000pa

30
Working with suppliers

• Demanding customer
• Targeting end users
• Marketing help
• Presence at promotions events
• Design artwork printed publicity
• Banner design
• Plasma screen ads. using FLASH
• Product development

31
STAFF

• Staff are most effective in selling
• Training challenge
• Role of the Information Team

32
STAFF TRAINING

• Dedicated member of team to lead on each
  resource
• Customised training sessions
• Handout notes with practice quiz sheets
• Training evaluation records
• Refresher training
• Use of interactive board

Regular reminder emails with updates examples
of use
33
Marketing

• Co-branding
• Printed leaflets, banners, plasma screen,
  website
• Advertisements
• Talks to community groups
• Library events
• Council staff / intranet

34
Co-branded publicity
35
Co-branding to distinguish a subscription
service provided by Hillingdon
36

Banner
37
Council magazine advert
38
website
39
Website information about each service
40
Using the Intranet to attract Council Staff Users
41
Evaluation

• ICOLC compliant?
• Need a business case for continuing each service
• Identify which service calls for more training
  marketing
• Share usage statistics with Suppliers

42
(No Transcript)
43
Monthly analysis of usage
44
THE FUTURE

• new Library Management System
• open day for e services
• more services periodicals?
• continuous evaluation

commitment to provision training
45
E-Learning
online ECDL modules
46
Click on each leaflet to view advert
47
Thank You

• www.hillingdon.gov.uk/libraries

http//libraries.hillingdongrid.org/elecinfo.htm
mleyland_at_hillingdongrid.org