McGrawHill

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McGraw-Hill Riverdeep.netOnline K12 Curriculum

• Kurt Squire
• February 28, 2001

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McGraw Hill Education

• Part of McGraw Hill, 4 Billion Company
• MGE (K-12) Historically publishing company
• Print history, moving into e-books
• Materials reveal print history
• Lesson plans, animations, links, and community

Kurt Squire, T605, Feb. 2001
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Sample McGraw-Hill Education Pages
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Riverdeep.net

• Founded 1997, public 1999 NASDAQ RVDP
• Online K-12 curriculum developer K-12
• Buying companies IBMs Edmark, ED-Vantage
• Curriculum built around simulations
• Integrate professional development, assessment,
  resources in one program

Kurt Squire, T605, Feb. 2001
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(No Transcript)
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Findings

• Curriculum integration/ instructional design
  issues
• How to compete with free sites
• Demand for third generation site not clear
• Potential to integrate with teacher development,
  assessment, standards
• Lots of usability issues
• Customer service, support, free trials
  important

Kurt Squire, T605, Feb. 2001
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Recommendations

• Conduct market research, field, and usability
  tests
• Market as proven and effective
• Integrate all aspects of learning
• Business Partners

Kurt Squire, T605, Feb. 2001