The Market

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International Bakery Shop
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OVERVIEW
MANAGEMENT TEAM
Ingrid Ioan Administration Executive Esther Peña
Marketing Executive Mina Izumi Finance
Executive Ron Severson CEO

• Ingrid Ioan Intro and Competitors
• Esther Peña Services and Marketing
• Mina Izumi Products and Finance

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BUSINESS DESCRIPTION

• 1st Location 1236 Kincaid, Eugene

• 2nd Location Gateway Mall (starting with the 2nd
  year)

• Environment 21st century style blended with an
  international medieval approach

• Schedule 600 am to midnight

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PRODUCTS

• Breads French Bread, Japanese Style Curry Bread,
  Salvadorian Semita Bread,Danish Rye Bread,
  Multigrain Poppyseed Asian Bread, etc.
• Pastries Danish pastries, French croissants,
  cookies, éclairs, Chinese taro buns, Salvadorian
  Guayaba pastry, etc.
• Cakes Japanese Style Shortcake,
  Kirsebaerkremkake- Cherry Cream Cake, Scandia
  Kransekake/kransakake, Aeblekage (Danish
  Applecake), Danish Easter Cake (Paaske Kage),
  Mohnstriezel German Poppy Seed Cake, Taditional
  British Victorian Sandwhich Sponge Cake, Bailey's
  Irish Cream Cake, Irish Whiskey Cake, Irish
  Potato Cake etc.

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SERVICES

• Organize weekly events focused on a specific
  ethnic area
• Schedule visiting tours for organized groups of
  professionals, students, etc.
• Schedule visits from international professional
  bakers to our bakery store
• Offer bakery lessons opened to the public
• Drive through system
• Take orders starting with the second shop opening

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• International Bakery Shop is
• a great investment opportunity because of its
  unique
• products,
• environment, and
• services
• that do not exist in Eugene area

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THE MARKET
Market Opportunity

• There are few options of international baked
  goods in Eugene
• Niche none of the Eugene bakeries gather a large
  variety of international baked goods and of
  bakery services offered like International Bakery
  Shop does.

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INTERNATIONAL POPULATION AT THE UO
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EUGENE POPULATION OF FOREIGN ANCESTRY
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MARKET SEGMENTS

• 1) PRIMARY MARKET SEGMENT
• U of O International Students
• Local Supermarket Companies
• 2) SECONDARY MARKET SEGMENT
• American Students
• Eugene Population of Foreign Ancestry

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SALES PROJECTIONS

• Year 1

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Market Penetration

• Projection for Estimated Actual Customers for
  International Bakery Shop

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SALES PROJECTIONS WITH GROCERY STORES

• Year 1

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MARKET PENETRATION
Projection for Estimated Actual Customers among
the grocery stores in Eugene and Springfield
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POSSIBLE MARKET RISKS

• People are not interested in bakery
• Rain
• No cooperation with surveys
• Average estimated per sale not met
• Not skilled bakers
• No contracts with grocery stores
• New competitors near by

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COMPETITORS

• DIRECT COMPETITORS
• Great Harvest Bread Company
• Eugene City Bakery
• Metropol Bakery
• Sweet Life Patisserie

• INDIRECT COMPETITORS
• Grocery markets that have a bakery section such
  as Fred Meyers, Albertsons, Market of Choice, etc

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ADVANTAGE OVER THE COMPETITION

• Variety of international baked goods
• Services offered
• Unique environment
• Convenient schedule for customers
• (600 am - midnight)

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FINANCE
Major areas of ongoing costs
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• International Bakery Shop is
• a great investment opportunity because of its
  unique
• products,
• environment, and
• services
• that do not exist in Eugene area

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• Questions

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• International Bakery Shop is
• a great investment opportunity because of its
  unique
• products,
• environment, and
• services
• that do not exist in Eugene area