Selling Yourself in a Video

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• Selling Yourself in a Video Internet World
• Presented by PG
• Hilding Branzell, Iowa City Plant Accounting
  Manager, Finance Accounting
• Suzanne Wessels, Sr. Control Analyst, Finance
  Accounting
• Amy Harding, Manager, Consumer Market Knowledge,
  Global Skin Care Design
• Gina Sachdeva, Former Intern Control Analyst,
  Finance Accounting

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Agenda

• Changing World of Recruiting
• Electronic Applications Resumes
• Videoconfererence/Teleconference Interviews
• Exercise How effective are your interviewing
  skills in selling you?

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Changing World of Recruiting

• Companies are relying on the internet for more of
  their recruiting
• In 2000, nearly 80 of the worlds 500 largest
  companies use their web sites for recruiting, up
  from 60 in 1999 and 29 in 1998
• (Source Goldsborough, Reid, Job Hunting on
  the Internet, Link Up, November/December 2000)
• 45 of the companies polled by Recruiters Network
  had up to 20 of their hires come directly from
  online recruiting
• (Source Charles, Joanne, Finding a Job on the
  Web, Black Enterprise, March 2000).

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Changing World of Recruiting

• Companies are increasingly looking for
  alternatives to travel
• Videoconferences
• Videoconferencing market (services systems)
  growing at a rate of 38 per year
• Source Videoconferencing Not Just for CEOs
  Anymore, Information Week, June 1999, 146.
• Audioconferences

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Why the Change?

• Savings to Employers
• Internet recruiting can save a company 1,000 to
  8,000 per person hired
• Sources Goldsborough, Reid, Job Hunting on the
  Internet, Link Up, November/December 2000 Key,
  Alan, Recruiters Embrace the Internet,
  Information Week, March 20, 2000 and Recruiting
  and the Internet, Fleet Equipment, October 2000.
• PG saved 150 million over 2 years and reduced
  travel by 20, by using tools such as Netmeeting,
  webcasts and videoconferences

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Why the Change?

• Speed
• A keyword search can be conducted on 300,000
  electronic resumes in approximately 6 seconds
• (Source Quible, Zane, Electronic Resumes An
  Important New Job-Search Tool, Journal of
  Education for Business, November 1998.)
• Save data processing time applicants enter
  their resume and application information directly
  into the recruiters system
• Email speeds response time on letters and
  inquiries.

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Why the Change?

• Access to more applicants
• Companies can collect as many as 50,000 hits per
  week, resulting in an inflow of 7,000 resumes
• (Source Recruiting and the Internet, Fleet
  Equipment, October 2000.

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What does this mean?

• Internet Applications and Resumes
• Audio or Video Conference Interviews

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Internet Applications Resumes

• Similarities to paper resumes
• Purpose
• Get an interview
• Pre-screen tool, interview guide and reminder
• Demonstrates communication skills,
  actions/activities and results
• Still a formal application process
• Still selling yourself focusing on key
  accomplishments and attributes

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Internet Applications Resumes

• Differences from paper resumes
• White space, formatting, symbols (bullets, etc.)
  and brevity
• Nouns and comprehensive descriptions (CPA, Job
  Titles, Job Related Tasks, Skills/Traits, Degree,
  Computer Programs)

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Audio Video Conference Interviews
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Whats the Same?

• Still a Formal Interview!
• Learn about the company
• Internet
• Company information night
• Recent news articles
• Anticipate questions that will be asked
• Use 100 most common question lists
• Use company information night focus areas
• Prepare questions to ask the company
• Practice
• Basics be on time, dress appropriately, be
  enthusiastic, be confident and maintain good eye
  contact

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Whats the Same?

• SELL YOURSELF
• Use the CAR Technique
• CONTEXT What was the situation? How was it
  critical?
• ACTION What did YOU do to make the situation a
  success?
• RESULT What did you achieve or make happen?

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Whats Different?

• Preparation
• Equipment
• Distance
• Attire

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Effective Videoconference Interviews

• Pre-Interview Planning
• Ensure that the interviewers have all of the
  appropriate documentation prior to the interview
  (resumes, writing examples, etc.)
• Familiarize yourself with the room, equipment and
  process
• Ensure you have the phone number and VC number of
  the interviewer and that they have yours!
• Clarify the time make sure you specify a time
  zone

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Effective Videoconference Interviews

• The Day of the Interview
• Avoid hot colors, busy patterns, white and black
  clothing
• Get to the room early to make sure it is set up
  (at least 15 minutes)
• Check that your volume is not muted
• Once you enter the videoconference room act as
  though the interviewer is there with you.

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Effective Videoconference Interviews

• During the Interview
• Introduce yourself
• Maintain good eye contact
• Speak in a normal tone of voice
• Always speak clearly and towards the microphone
• Be prepared for a time lag in the presentation
  avoid interrupting
• Avoid distracting noises and movements (finger
  tapping, shuffling papers, clicking pens)
• If technical problems arise, remain composed
• Try to project yourself and your personality into
  the interviewers room
• Watch the news and observe the anchor be like
  Tom Brokaw

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Practice

• Examples Effective Interviewing Skills
• REMEMBER TO SELL YOURSELF
• Context
• Action
• Result

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Questions?

• Suzanne Wessels wessels.se_at_pg.com
• Hilding Branzell branzell.ho_at_pg.com
• Amy Harding harding.aj_at_pg.com