Welcome to Crimson

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Welcome to Crimson

• Crimson is a boutique marketing communications
  company with experienced, energetic, creative and
  dedicated practitioners. Were committed to
  designing and executing programs that help our
  clients meet their sales and marketing goals.

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What Were All About

• We take great pride in that weve assembled a
  team of experts with broad industry experience
  ranging from consumer, nonprofit, healthcare,
  business-to-business, financial and State. We
  draw on past experiences and bring our clients
  new thinking with a unique perspective.

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What Sets Us Apart

• Innovative, energetic, fresh thinking
• Experience of a larger company
• Personal attention of a smaller company
• Team works tirelessly to get the job done

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What We Do

• Crimson works with our clients to strategically
  design marketing communications programs that
  deliver results tapping into five main business
  components, including
• Public Relations
• Graphic Design
• Corporate Communications
• Events Promotions
• Marketing

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Public Relations

• For example
• News Media Relations (digital, broadcast and
  print)
• Product launches
• Retail store launches
• Bylined articles
• Customized news stories
• Video News Releases
• Radio News Releases
• Public Service Announcements
• Speaking engagements
• Media spokesperson training

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Graphic Design

• For example
• Corporate identity (e.g., logos, design
  guidelines, etc.)
• Collateral (e.g., brochures, posters, etc.)
• Web
• Copywriting
• Production management
• Project management

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Corporate Communications

• For example
• Newsletters
• Speech writing
• Sales training materials
• Crisis management
• Presentation development

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Events and Promotions

• For example
• Alternative (e.g., mobile marketing, product
  sampling)
• Grand openings
• Product/program/service launches
• Celebrity appearances/endorsements
• Tradeshows/conferences
• Contests
• Meeting planning/coordination
• Community relations events (e.g., fundraisers,
  benefit dinners, etc.)
• On-site management

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Marketing

• For example
• Branding
• Direct mail E-mail marketing
• Web site marketing
• Newsletters

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Our Goal

• Our ultimate goal is to satisfy our clients by
• Moving the needle
• Generating the right kind of awareness
• Producing top-quality work on time, on target and
  on budget
• Learning the business inside and out
• Understanding the competitive environment

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Our Network

• Crimson has a vast network of resources to get
  the job done. Our partnerships are with
  award-winning art directors, photographers and
  designers, as well as with research firms,
  printers, Web developers, direct mail houses and
  the list goes on.

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Results

• Every program is different, but here are some of
  the ways we
• measure results and hold ourselves accountable to
  our clients
• Publicity measurement (e.g., advertising
  equivalency, impressions, number of placements
  and quality)
• Sales (e.g., incoming leads, movement, etc.)
• Responses (e.g., to surveys, call-to-action
  direct marketing, etc.)
• Web site activity
• Contest entries
• Number of event attendees

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Pricing

• Projects are quoted based on
• Time
• Quality/quantity
• Out-of-pocket costs (e.g., vendor costs for
  production, supplies, etc.)
• Travel

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Experience
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Testimonials

• Today, myself and three others were interviewed
  at a Public Relations luncheon, and we praised
  Crimson in front of the entire room as being
  professional and wonderful to work with.  I said
  that you're the type of PR agency we like to
  work with.
• Allison Demers, News Director, Lite 100.5
  WRCH-FM
• I wanted to thank you and your team for the
  tremendous support yesterday during the i-phone
  launch. Please pass on my thanks and gratitude.
• Anthony Napolitano, Area Retail Sales Manager,
  ATT
• You are the organizational goddesses!!! Nice
  work.
• Cindy Paniotto, Events, CT Business Industry
  Association
• You two get more coverage than Angelina and
  Brad! (comment made to Westfarms spokespeople)
• Glenda Cole, Communications Director, Taubman
  Centers
• We couldn't have done it without you. And I know
  how much effort you put into it. it's a blessing
  and a pleasure to work with professionals like
  you. Thank you!
• Greg Morago, Fashion Editor, The Hartford
  Courant
• The athletes absolutely loooove seeing their
  picture in the papers, and I love seeing them so
  excited. Thank you for providing us with the
  coverage. It was a great event and we have
  gotten back so much positive feedback from the
  athletes.
• Laura Kilroy, Development Coordinator,
  Connecticut Special Olympics

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Testimonials

• You are all so great to work with and we were so
  pleased with the turnout. I hope that we have an
  opportunity to continue working together on such
  wonderful events.
• Mary Pat Caputpo, Director of PR, Bristol
  Hospital
• We had tons of press (thanks Crimson!) and it
  was probably the most organized CT Idol I've been
  to yet because of the great communication
  everyone had.
• Robyn Fritz, WTIC-TV, FOX 61
• It was great to meet you and your team. What a
  great event you put together. There were so many
  happy families and kids galore.
• Luke Fontneau, Publicity, Warnor Bros. Pictures
• Frankly as much as I would love to take the
  credit, it's all Crimson. It's a function of
  time that needs to be spent against it and
  frankly the expertise. With a local PR firm they
  are constantly talking to the local media and can
  keep up with all the changes that are always
  taking place (people coming and going, changing
  roles, etc.). They spend their time on a daily
  basis building the relationships for their
  clients with the local media. I personally feel
  that the money spent with a local PR firm
  (assuming they are as hands on and deliver the
  same type of results as Crimson) is the absolute
  best spend when we are looking for nontraditional
  ways to create buzz and excitement.
• Wendy Haggerty, Immediate Past Marketing
  Director, Westfarms

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shannon eterginio, principal

• Principal and founder of Crimson Marketing
  Communications, Shannon Eterginio has over a
  decade of experience developing award-winning
  marketing communications programs. Recognized
  for her strategic counsel and creative tactics,
  Shannon leads with a unique perspective and
  global thinking.
• Shannon has worked on both the client side and
  agency side, within the United States and
  internationally. Shes worked with some of the
  worlds most recognizable brands, including
  LOréal Paris, LEGO, California Pizza Kitchen,
  British American Tobaccos Lucky Strike, Domain
  Home Fashions and Aga Ranges.
• Shannon is a member of both national and local
  chapters of the Public Relations Society of
  America and currently serves on the Board of
  Directors of the Connecticut Valley Chapter. She
  is also a Board member of the Connecticut Aids
  Resource Coalition (CARC), has served as Vice
  President and on the Board of Directors of the
  Make-a-Wish Foundation of Western and Central
  Massachusetts, and she is a member of the
  Connecticut Womens Council (CWC), including
  serving on the organizations marketing
  committee. She actively supports the Connecticut
  March of Dimes, Alexs Lemonade Stand, as well as
  the Connecticut Womens Hall of Fame. In 2006,
  she founded the volunteer organization Project
  SHE, which supports disadvantaged high school
  girls in Hartford. And she was named a member of
  the Hartford Business Journals 40 under Forty
  Class of 2005.

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please contact us

• 12 Brick Walk Lane
• Farmington, CT 06032
• Tel [phone]
• E-mail info_at_crimsoncomm.com
• Web Site www.crimsoncomm.com

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