Pharmaceutical Research Companies

1
Pharmaceutical Research Companies RD Spending
Exceeds Promotional Dollars
Total Promotion refers to IMS Health data
defined as DTC, Retail Value of Samples, Office
Promotion, Hospital Promotion, and Journal
Advertising. Sources RD Spending
Pharmaceutical Research and Manufacturers of
America, PhRMA Annual Membership Survey, 2004.
Promotional Data IMS Health, Integrated
Promotional Services and CMR, 6/2004.