Sponsorship

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(No Transcript)
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Profile

• Youth Marketing Connection is a leading resource
  for youth marketing services, enabling agencies
  and brands to create authentic interactions with
  todays youth. Since 1999, weve been translating
  relevant insights into natural activations driven
  by peer-to-peer engagement. Is your brand ready
  to connect?
• Experience
• Youth Marketing Connection has provided
  customized, integrated marketing programs for top
  global brands targeting College and High School
  students.
• Market Expertise and Relationships
• Brand Ambassador Programs - naturally integrate
  your brand into every aspect of students
  lifestyles on and off campus. Our growing campus
  network includes over 600 colleges and
  universities, and reaches 5,000 high schools
  nationwide with your brands message.
• Spring Break Marketing - provides exclusive
  access and marketing rights to top domestic and
  international spring break destinations. Our
  on-site brand activations and media opportunities
  include experiential marketing, celebrity
  promotions, hotel branding, and much more.
• Campus Marketing (On Off) - builds brand
  awareness, drives trial, and provides students
  with a memorable hands-on brand interaction. We
  can help you develop an engaging promotional
  program that exceeds your on off campus
  marketing goals.
• Youth Culture Research - is the core activity
  that drives all that we do. Call them
  Millennials. Call them Gen Y. No matter what
  you call todays youth, call Youth Marketing
  Connection to reach them. Because were
  continually adding interesting and useful
  insights to our YouthBuzzBank and well put
  those insights to work for your brand.

Engaging. Authentic. Relevant.
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Brand Partners
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Student Insights

• College students are a large and influential
  market segment
• There are 18.3 million college students in the US
  today
• College students spend over 245 billion per year
• 61 billion in discretionary spending
• Monthly incomes of 1,543
• College students spend 7.0 billion per year on
  vacation and travel
• Over 1 million college students visit a Spring
  Break location annually
• Most popular Spring Break markets are both
  domestic and international
• Most influential form of marketing for college
  students is experiential in nature
• 70 of consumers say participating in
  experiential marketing would increase purchase
  consideration and make them more receptive to the
  brands marketing
• 57 say participating in experiential marketing
  would result in quicker purchase
• Consumers say that seeing/trying through an
  experience is the most effective way to get
  information about products and services

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Opportunities
Youth Marketing Connection provides unique
opportunities to integrate brand partners/sponsors
into the student lifestyle on-site, on-campus,
and online.

• Brand Ambassador Programs
• 600 colleges universities
• 5,000 high schools
• Gaming events
• Product sampling
• Word of mouth/buzz campaigns
• Campus Marketing (On Off)
• Celebrity/VIP events
• Concerts
• Digital marketing
• Experiential marketing
• Peer-to-peer networking

• Spring Break Marketing
• Beach and pool events
• Celebrity and staff promotions
• Event logistics and production
• Hotel and exterior branding
• Nightclub branding

• Youth Culture Research
• Access to 80,000 college students
• Access to 15,000 high school students
• Photo and video based trend spotting
• Qualitative post-program analytics
• Surveys, focus groups more

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Brand Ambassador Programs

• Secrets to Success Youth Marketing Connections
  brand ambassador programs naturally integrate
  your brand into every aspect of students
  lifestyles on and off campus. Our growing campus
  network includes over 600 colleges and
  universities, and reaches 5,000 high schools
  nationwide with your brands message.
• Why it Works
• Selective Recruiting We diligently recruite,
  interview and select brand ambassadors to yield
  top performers with the largest networks of peer
  connections
• Hands-On Training Brand ambassadors receive
  intensive in-person training to learn about
  procedures, best practices, and the brand
• Detailed Reporting Our RepNet online
  workstation guides brand ambassadors through each
  step of a program, managing tasks/events and
  tracking performance against goals
• Brand Loyalty Weve developed brand equity with
  students over the years and recruit Reps from
  those most attuned to your brand
• Extensive Peer Networks As students, brand
  ambassadors have full access to Greek life,
  campus activities groups, student government,
  sports teams, and more
• Continued Management Brand ambassadors receive
  in-market support and daily, weekly and monthly
  coaching by our staff
• Unique Rewards Brand ambassadors receive
  compensation plus access to special events and
  more (i.e. tickets to mtvUs Woodie Awards, VIP
  treatment and celebrity meet-and-greets)

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Spring Break Marketing Market Information

• 2009 Dates
• February 28 - March 21, 2009
• Top 2 Domestic International Locations (2009
  estimated attendance per location)
• Panama City Beach, Florida (300,000) and South
  Padre Island, Texas (75,000)
• Cancun, Mexico (220,000) and Acapulco (175,000)
• Exclusive to 17 total destinations throughout
  Mexico the Caribbean
• Market Exposure
• Broad sampling of college students from all over
  the United States with over 350 college campuses
  represented in each location
• Popular locations including hotel zones and beach
  areas
• Consumer Demographic Profile
• Age 18 25 years old
• Gender International - Male/Female 45/55
• Domestic - Male/Female 55/45
• Household Income Middle to upper class

Click to download the Spring Break Rate Card
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Spring Break Marketing Beach and Pool Events

• Exclusive Beach and Pool Events Integrate a
  brand experience into the Spring Break lifestyle.
  
• Domestic and international markets
• We OWN Spring Break marketing
• Exclusive network of hotels, beaches, pool areas,
  and bars/nightclubs
• Direct partnerships with various U.S. student
  tour operators
• Direct touch points and brand access to 85
  Spring Breakers on location
• Beach and pool activation elements include
• Experiential 10x10 huts to 70x70 multi-level
  activation structures
• Main Stage (with DJ and Emcee)
• Product sampling (intercepts and fixed
  distribution)
• Stage contests
• VIP parties

Click to download the Spring Break Rate Card
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Spring Break Marketing Hotel and Exterior
Branding

• On-Site Hotel and Exterior Branding Connect 24/7
  to Spring Breakers where they stay and play via
  branded, non-traditional media and promotional
  elements.
• Hotel and Exterior Branding elements include
• Elevator wrap (lobby and guest levels)
• Hotel room key card
• Hotel room door wrap
• Hotel room door hanger
• Media activity board (daily event board)
• Pillow case
• Pool tent top branding
• Tourist bus wrap
• Wall/floor graphic
• Hotel room shower curtains, pillow cases, key
  cards, door hangers, etc., make their way back to
  college campuses.

Click to download the Spring Break Rate Card
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Spring Break Marketing Nightclub Events

• Nightclub Branding Connect your brand to
  thousands of Spring Breakers on a nightly basis
  through exclusive venue access and featured
  nighttime party events.
• Branding opportunities include
• Event naming rights
• Exterior/Interior signage and loop video imaging
• Bar kits (cups, napkins, coasters and table
  tents)
• Product sampling
• VIP party areas
• Wait staff uniforms
• Talent Booking We contract artists/celebrities
  for nighttime party events.
• Past bookings include Paris Hilton, DJ AM, Lil
  Flip, Ludacris, Rich Boy, Akon, 50 Cent, G-Unit,
  Nick Cannon, T.I., Fat Joe, Game, Paul Oakenfold,
  Mix Master Mike and DJ Skribble

Click to download the Spring Break Rate Card
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Spring Break Marketing Event Logistics and
Production

• Event Logistics Youth Marketing Connection has
  local, national and international resources to
  accommodate all levels of onsite event execution
  needs. Services range from basic site access for
  outside agency execution to comprehensive turnkey
  production services
• Additional services include
• Event staff, casting and models
• Media and premium production
• Onsite storage and logistics
• Professional event management and planning
• Reporting and measurement
• Shipping/customs broker contacts
• Stage production
• Talent booking and management
• VIP transportation and security

Click to download the Spring Break Rate Card
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Campus Marketing (On Off)

• Campus Marketing (On Off) - Youth Marketing
  Connection specializes in creating customized
  brand interactions on off campus. We help our
  clients meet their youth marketing goals with
  memorable promotional marketing programs in these
  areas and more
• Celebrity/VIP events
• Concerts
• Custom events
• Digital marketing
• Experiential marketing
• Gaming events
• Guerilla marketing
• Peer-to-peer networking
• Product demonstration and sampling
• Product seeding
• Student life events

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Youth Culture Research

• Youth Culture Research - By actively engaging
  with our student networks and brand ambassadors,
  Youth Marketing Connection keeps up with the
  latest and greatest, and stays ahead of todays
  youth culture trends. Our YouthBuzzBank is
  continually updated with insights generated by
  and about this audience. Heres how our clients
  partner with us to tap this information
• Access to more than 80,000 college students
• Access to more than 15,000 high school students
• Constant interaction with our campus rep network
  through our proprietary online collaboration
  portal
• Field research and data collection
• Online and offline surveys
• Photo and video based trend spotting
• Quantitative post-program analytics
• Video and audio based testimonials and interviews

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Contacts

• All activations are customized to brand
  objectives. For more information and to discuss
  additional youth marketing opportunities, please
  contact

PAUL HIMMELFARB TEL [phone] PAULH_at_YOUTHMARKE
TING.COM WWW.YOUTHMARKETING.COM