EMN Media Kit

1
Reach for the Sky
Connect Your Brands with Highly Affluent
Travelers and Influential Business Executives
Overview and Data Support forAirport Out of Home
Media
1-11-07
a wholly owned subsidiary of Branded Media
Corporation
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At A Glance

• Airport Landscape
• Airports
• Airlines
• Airline Traveler and Financial Decisions
• Frequent Flyers and Airline Clubs
• Airport segmentation and OOH media
• EMN VIP Clubs

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Passengers Boarded at the Top 50 U.S. Airports
Ranked By Passenger Enplanements in 2004 in
millions (000,000)
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Airports At A Glance Top 10
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Ranked By Passenger Enplanements in 2005 in
millions (000,000)
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Domestic Airline Travel in 2004 and 2005
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Seasonality for Total Domestic Airline
Enplanements
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Top 10 Airlines, ranked by 2005 Domestic
Enplanements
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Arbitron Airport Advertising Study Highlights,
2004

• 92 million Americans have taken at least one
  round trip airline flight in the past 12 months.
• Airline travelers are 80 more likely to have a
  annual household income of 100,000
• Frequent Flyers account for nearly 60 of all
  airport advertising impressions.
• Frequent Flyers are over three times as likely
  to live in 100,000 households.
• Males 25-54 constitute the largest segment of
  Frequent Flyers.
• 46 of Airline Travelers are spending more time
  at the airport.
• Airport advertising that runs for three months
  delivers double the reach of a one-month
  campaign.

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EMN Airline Club Members are Affluent
Nearly 50 of All Members HHs Have Assets of 1MM
Members Significantly Exceed the Affluent
Population
The Most Affluent HOHs Are Significantly More
Likely to Travel With Greater Frequency
Source Mendelsohn Affluent Survey, 2003. Audits
Surveys Worldwide, Airline Club Member Tracking
Study.
HHI Segments
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EMN Airline Clubs Deliver A Highly Targeted
Demographic
VIP Clubs Attract Significantly Higher
Proportions of Affluent Male Frequent Fliers
Source Arbitron Airport Advertising Study 2003
Audits Surveys Worldwide, Airline Club Member
Tracking Study.
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EMN Airline Club Members Are Early Adopters
Frequent Fliers Are Significantly More Likely to
Be the First or Among the First to Purchase New
Products
Source Arbitron Airport Ad Study 2003
EMN Club Members average 20 RTs per year
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EMN Frequent Flyer Lifestyle Decisions Selected
Examples
Source Arbitron Airport Ad Study 2003 Airline
Club Member Tracking Study. EMN average RT 20
per yr.
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Airport Segmentation and Time Spent By Travelers
(A) Terminal Ticketing, Baggage Check-in
Security
(D) Gate Areas and Jetways
(B) Concourses, Shops and Services
(A)
Parking
(C) Airline VIP Club
(B)
(D)
(C)
(A)
(B)
(E)
(E) Baggage Claim
Average Time Spent All travelers before thru
security (A) All travelers after security
(B)(C)(D) Frequent flyers within VIP Clubs (C)
52 min. 61 min. 88 min.
Source Arbitron Airport Advertising Study 2003
Audits Surveys Worldwide, Airline Club Member
Tracking Study.
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Airport Segmentation and Available Out Of Home
Media

• Different airport locations and signage reach
  different segments of travelers

Note ACI (Airports Counsel International)
provides total annual passenger traffic for each
airport that includes both enplanements and
deplanements
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EMN At A Glance

• Quality VIP Club environment
• Superior demographics
• Major airline partners
• Key VIP Club locations and DMA coverage
• Blue Chip Clients
• Flexible media planning options and budget
  levels
• High-impact in-Club programs

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Reach 1.75 Million Members in EMN Airline VIP
Clubs Each Month

• Influential executives

• Affluent consumers

• Frequent travelers

• Early adopters

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Reach Club Members within an Experiential
Environment

• A prestige environment where affluent consumers
  and influential decision-makers can experience
  products and services
• Members spend 1 ½ hours per visittwo times per
  month

Source Audits Surveys Worldwide, Airline Club
Member Tracking Study.
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EMN Airline VIP Clubs are Dramatically Different
from the Concourse

• General airport concourses are
• Broad mix of travelers from all income levels
  spread throughout the airport
• Fast-paced, crowded and stressful
• Highly impersonal
• Filled with advertising noise

• Airline VIP Clubs
• Concentration of the highly affluent and
  influential for an extended time
• Quiet, relaxed and low stress
• Personalized VIP service
• Category exclusivity

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EMN Airline Club Members have Exclusive Profiles
Source Audits Surveys Worldwide, Airline Club
Member Tracking Study.
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EMN Airline Partners Represent 126 VIP Clubs
and Lounges
Assumes airline club members view each poster
portrait a minimum of 2 times per visit
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EMN Reaches Deep Into the Top 50 DMAs ( of
Clubs)
Traffic verified by airlines
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EMNs Distinguished Clients
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EMN Portrait Posters Make a Bold Statement

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Reach Decision-Makers Where They Make Business
Decisions
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EMN Airline Club Rate Card

• United Red Carpet Clubs 4,000
• Delta Crown Room Clubs 3,750
• US Airways Clubs 3,500
• Northwest World Clubs 3,500
• Continental Presidents Clubs 3,200
• Alaska Airline Boardrooms 3,200
• Lufthansa Lounges 3,500
• Air France Lounges 3,500
• Swiss International Lounges 3,200

2007 Rates are NET Rates are per poster and
reflect standard portrait size 33h x 21w
Rates do not include production or shipping
Airlines have right of refusal for poster
creative Club inventory is subject to
availability Larger 40h x 27w posters
available in some markets Backlit and
free-standing units available on request
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EMN Satisfies a Range of Media Strategies

• Geographic Flexibility
• Total U.S. or U.S. regions
• Individual markets
• Top Metros and DMAs

• Target Audiences
• Influential business leaders
• Highly affluent consumers
• Frequent travelers

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EMN Satisfies a Range of Media Budgets
Net
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Create Unique Onsite Programs to Generate Greater
Impact

• Brand building
• Distribution of collateral material
• Direct tie-ins with airline affinity programs
• Conference room sponsorships
• Branded in-lounge materials, e.g. napkins
• Timely event marketing
• Collateral supporting major sponsorships
• Corporate PR extension and local outreach
• Onsite activation
• New product trial and sampling
• Demonstrations by company professionals
• In-Lounge Blue Casting in selected locations

IBM Free Standing Unit
Measure ROI

• Visits to locations
• In-store redemptions
• Calls to 1-800
• Hits to website
• Captured member data

Note Airlines have right of refusal for
on-site programs
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Reach for the Sky
a wholly owned subsidiary of Branded Media
Corporation
For more information, please contact Dawnaree
Demrose President, Marketing Connections,
Inc. Demrose_at_comcast.net [phone]
For more information, please contact Shawne
Duperon President, ShawneTV Shawne_at_shawnetv.com ww
w.shawnetv.com [phone]