Aftermarket Data Trust

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Aftermarket Data Trust

• One Vision for a Standardized Method of
  Aftermarket Data Syndication

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ADT Overview Agenda

• Whats the Problem
• What We Hope to Accomplish
• Whos Driving
• Scope Requirements
• Current Thinking

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Whats the Problem?
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ADT is About the Addressing the Aftermarkets
Continuing Problem
A
A
D
T
A
G
L
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What are the Problems?

• Billions lost in sales
• Precious resources wasted
• A drain on profitability at all levels
• OE dealers are gaining market share
• An indocile current data syndication system

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Billions Lost to Data-Lag
Problem 1

• Replacement parts lost sales resulting from
  data-lag is at least 5 billion annually
• Perhaps greater losses in accessories
• A lost sale is gone forever

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Precious resources are wasted
Problem 2

• Affinia exports data in over 20 formats
• Cost of thousands each
• Projected industry-wide cost millions
• Re-keying/mapping now a cottage industry
• No real added value
• No benefit to suppliers or resellers
• Our industry cannot afford this waste

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A drain on profitability at all levels
Problem 3

• Not just manufacturers
• Parts available, but not the data
• Replacement parts sales missed
• Hot, new accessories miss opportunity window
• Frustrated technicians seek parts from OE sources

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OEM competitors have advantages
Problem 4

• OEMs mounting major aftermarket assault as they
  awaken to 2-4-8 reality
• Real-time parts pricing information
• Firsthand technical data
• Marketing muscle
• They dont need our helpbut theyre getting it

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A fragmented data syndication system
Problem 5

• Proprietary silos
• Limited use of standards
• Antiquated legacy systems
• Catalog events
• We cant afford the redundancies

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Enter

• Aftermarket Data Trust

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The Name Game
Data Bank
Data Warehouse
Product Data Utility
Central Registry
Data Pool
Data Repository
IDW
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About The Name

• Aftermarket Data Trust
• Data is more inclusive
• Both ACES data PIES data

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What We Hope to Accomplish
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What is It

• A Federal Reserve System for the distribution
  of data
• A scheme or method for the syndication of
  standardized aftermarket data from a single point
  
• Not an eCat
• No front end
• No back end
• No user interface

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Stimulate the Need for Technology Services

• Hosting
• Security
• Certification
• Interfaces
• Connection

Propagate the Spread of Standards
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Whos Driving?
Member Ed Wolff, ARI Staff Chris Gardner
Member Jon Wyly, Arrow Speed Staff Jim
Spoonhower
Member Mike Williams, OReilly Staff Scott
Luckett
At Large Bob Moore
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Whos Driving?
Jerry McCabe, Al Jones, Bob McKenna
Dan Jondron, Alise Miner, Chris Kersting
Bob Castle, Kathleen Schmatz
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Work in Progress

• Scope Requirements Study

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Scope Requirements Study

• Definition of Scope Requirements
• Survey of Constituencies Needs
• Business Model
• Technical Specifications
• Validation of Assumptions
• RFP Scorecard

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The Timeline

• Q1 05 Retain consultant for SR study
• Q2 05 Completion of SR study
• Q2 05 Period of constituency feedback
• Q3 05 RFP to potential providers
• Q4 05 Award initiate development
• Q1 06 Deployment of the solution

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Current Thinking

• Where is the Model Headed?

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Industry Data Warehouse
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User Interface Provider
Data Solution Provider
VALIDATION
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The Back End
Assisted Providers Comergent Wired Places
Others?
Data Solution Provider
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The Middle
Data Bank
ADT
Registry
Security
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ASP 1

ADT
Data Request
Data Request
PDW
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User Interface Provider
Private Data Warehouse
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User Interface Provider
Data Solution Provider
VALIDATION
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Benefits of ACT

• Eliminate data lag to counters
• Increased sales
• Reduced migration to OEM dealers
• Drive out redundant costs
• Save resourcesmoney, time, people
• Mitigate the threat of OEM
• Stop or reverse market share erosion
• Manufacturers control their data
• More accurate, timely and flexible
• Creates access to market
• More data, more places, sell more

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Aftermarket Data Trust

• An Overview February 2005