sms2mail

1
sms2mail?
Vision mobile phone (offline) remote
control for internet (online)
2
sms2mail mechanism

• 1. Call to action offline
• 2. Consumer sends (free) sms to 3xxx
• ONLY if the mobile number is not recognized by
  our database,
• we invite the consumer to send his e-mail
  address by sms
• 3. Consumer receives advertisers e-mail
• 4. Customer clicks through to your website and
• is in touch with your brand

3
Test it

• Sms following keywords to 3699 (0/sms)
• IMPULSE (Skynet)
• VENUS (Gillette)
• SUPERMAN (Warner)

4
Offline Mediaplan reactivity

• Real time results
• Multiple infocodes for
• different channels
• Print A ? sms Fortis1 to 3699
• Print B ? sms Fortis2
• Radio ? sms Fortis3
• TV ? sms Fortis4
• POS ? sms Fortis5

5
USP?
BEFORE

• Bridge time gap between
• off and online
• ? Ad recall?
• Remember URL?
• Find desired content?

www.supermanreturns.be
AS FROM NOW
Immediate response
? Content sent to e-mail ?
OUT OF CONTEXT
IN CONTEXT
6
Gillette Case

• Average campaign results
• ? e-mail/sms 75
• ? click-through 60
• ? forward 50-250

7
Benefits sms2mail

• Offline ad becomes interactive
• Channel reactivity is measurable
• Pulled target is valuable customer
• One stop plug play telco, e-mail, reporting

8
Contact us

• Bert Marievoet
• Sales Manager sms2mail
• bert.marievoet_at_team.skynet.be
• tel [phone]