Brian Littler Major Account Executive5711 S' 86th Circle

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Brian Littler Major Account
Executive 5711 S. 86th Circle 800.555.5211
x3789 Omaha, NE 68127 402.596.7688 fax
brian.littler_at_infousa.com www.infousagov.com
Welcome! The who After Industry
Research (short sweet)
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Walk aways

• What comes after impact studies?
• How do I take aggregate data and make it
  actionable?
• What data elements are important?
• Real life examples trends from the field.
• Hopefully more questions raised than answered.

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What comes after impact studies?
Number employees in industry cluster
Regional Strategic Plans
Tourism .. Email blast point to web?
Downtown/Riverfront impact
Site selection Supporting activities
Population study
Economic Analysis for 57 counties
Latino Economic Impact
Event impact music festival, College World
Series
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How do I take aggregate data and make it
actionable?
What data is typically available?

• Geographic parameters
• Sweet spots/targets
• Trending

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What data elements are important?
Important Data Attributes

• GIS Enabled lat/lon
• Industry codes at the address level sic/naics
• Census overlay at the address level
• Household income/home value
• Number persons at address
• Employee size verified
• Corporate tree who owns who
• Employer depth very small to corporate,
  non-profit, schools, gov, etc.
• Key contacts executive titles
• Accuracy data updates
• NCOA National Change of Address

Understand Data Compellation
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Real life examples trends from the field.

• GIS everything!
• Foreign parent ultimate parent
• Email blasts
• Using historical data for trend analysis

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Hopefully more questions raised than answered.