TSM 251

1
TSM 251

• Nancy A. Lucas
• lucasn_at_msu.edu
• September 18, 2007

2
Getting started

• http//www2.lib.msu.edu/branches/bus/
• Remote access 24/7
• Off campus access
• HELP 1-800-500-1554

3
Google

• Its all the web, isnt it?
• Lets see
• http//www.youtube.com/watch?vKO_ey4v1ccA
• http//google.com

4
Statistical sources

• Statistical Abstract of the United States
• City and County Extra
• Sourcebook of County Demographics/ Zip Code
  Demographics
• American Factfinder
• County Business Patterns - Michigan

5
Statistical Abstracts of the United States

• Basic government statistics
• Includes demographic, labor, industrial and trade
  statistics
• http//www.census.gov/prod/www/statistical-abstrac
  t.html
• HA 202 2006

6
County and City Extra

• Uses US 2000 census data
• Statistics for state, county, metropolitan areas,
  congressional districts of US cities over 25,000
• 2002 Agriculture census information
• HA 203 .C68 2005

7
Sourcebook of County Demographics/Zip Code
Demographics

• Arranged by county, including market potential
  indexes or zip codes
• HA 203 .S650 and
• HA 203 .S666

8
American FactFinder

• http//factfinder.census.gov/home/saff/main.html?_
  langen
• Census materials

9
County Business Patterns Michigan

• Economic conditions in Michigan
• HC 107 .M5 U555
• Also on the web at
• http//www.census.gov/econ/census02/guide/02EC_MI.
  HTM

10
Demographic/Psychographic sources

• American Marketplace
• Officical Guide to Household Spending
• Generation X
• U.S. Hispanic Market
• Whos Buying Food and Drink

11
American Marketplace

• Demographics and spending patterns
• Trends in income, health, labor, population,
  wealth, etc.
• HA 214 .A6 2003

12
Official Guide to Household Spending

• Who spends how much and on what
• Contains spending on health care, entertainment,
  food and alcohol, housing, personal care,
  education, etc.
• HC 110 .C6 A666 2001

13
Generation X

• Market information on attitudes, spending, wealth
  and other demographic characteristics
• HC 110 .C6 M544 2004

14
U.S. Hispanic Market

• Demographics, language usage, opinions, media and
  advertising information
• HC 110 .C6 U87 1996

15
Whos Buying Food Drink

• Who spends how much on food and alcohol, at and
  away from home
• Food-spending dollars
• HD 9004 .M54 1996

16
Market Analysis Reference Books

• Demographics USA
• The Lifestyle Market Analyst
• The Lifestyle Zip Code Analyst
• Mid-Youth Market
• Americans 55 Older
• Official Guide to American Attitudes

17
Editor Publisher Market Guide

• Detailed statistical information for the US and
  Canadian cities publishing one or more daily
  newspapers
• Statistics on publications, newspapers, radio, TV
  and cable
• HF 5905 .E38 2005

18
Electronic resources

• ABI Inform
• Factiva
• Global Market Information Database
• Marketline Business Information Center
• Lexis/Nexis Academic
• ReferenceUSA

19
Simmons Choices 3

• Annual survey of American consumers buying
  habits
• Create customized reports
• Compare demographic psychographic data
• Over 18 years
• Only available in the Business Library!!

20
Simmons Choices 3

• Only available in the Gast Business Library
• Start early
• Research Guide

21
Choices 3

• Demonstration
• Questions?

22
Mintel Market Reports

• Consumer patterns
• Demographic profiles
• Market share/trends
• On-campus use only
• http//er.lib.msu.edu/notice.cfm?dblistno047249

23
Global Market Information Database (GMID)

• Trends in consumer attitudes, spending habits
• International in scope
• http//er.lib.msu.edu/notice.cfm?dblistno046274

24
Encyclopedia of Associations

• Association data and non-profit listings
• Print version located in the Main Library
  Reference Area
• HS 17 .E5
• Online version at
• http//www.galenet.com/servlet/AU?finalAuthtrue

25
Newspapers

• Michigan
• http//usnpl.com/minews.php
• World
• http//er.lib.msu.edu/newspapers.cfm

26
Evaluating Sources

• Evaluating Internet Information
• Milton Library at Johns Hopkins University
• Critical Evaluation of Sources
• University of Louisville Libraries
• Evaluating Websites Techniques and Questions
• UC Berkeley Library

27
Citation Guides

• Citing References in Your Paper
• University of Wisconsin Writing Center
• Using APA Format
• Purdue University
• Citing Business Databases in APA Style
• MSU Business Library

28
Help is available

• Nancy Lucas
• lucasn_at_msu.edu
• 432-4180
• Business Library _at_ 355-3380