Transitions

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Transitions

• Lifestyle Weight Management Plan

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There is a Problem

• 58 million overweight
• 40 million obese
• 3 million morbidly obese
• 7 out of 10 over age 25 are overweight/obese
• 25 of American children are overweight/obese
• 78 of Americans not meeting basic activity level
  recommendations

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Related to Obesity

• 76 increase in type II diabetes in adults 30-40
  years old since 1990
• 80 type II diabetes
• 70 of cardiovascular disease

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The Food Pyramid

• 2005 the New Food Pyramid
• Obesity rate - 60
• 2007 - 67
• 90 by 2015

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The Industry

• Promoting diets and diet products is a major
  industry in the United States
• Annual revenue for the diet industry was over 30
  billion dollars in 1990

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This Figure Includes Money Spent

• Diet Centers and Programs
• Group and individual weight-loss
• Diet camps, prepackaged foods
• Over-the-counter and prescription diet drugs
  weight-loss books and magazines

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The Break Down

• Physicians, nurses, nutritionists, and other
  health professionals specializing in weight-loss
• Total 1990 Revenue - 8 billion
• Commercial and residential exercise clubs with
  weight-loss programs
• Total 1990 Revenue - 8 billion
• Sugar-free, fat-free, and reduced calorie
  ("lite") food products, imitation fats and sugar
  substitutes
• Total 1990 Revenue - 14 billion

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Today

• 55 Billion dollars 2007
• Future
• William L. Weis, a management professor at
  Seattle University, says that the obesity
  industries, and including commercial bariatric
  surgery centers, will likely top
• 315 billion this year, nearly 3 percent of the
  overall U.S. economy
• Bigfatfacts.com

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Sizing it Up

• Why Conventional Diets Fail
• Conventional Diets Focus On Weight Loss
• The Key To Permanent Weight-management Is
  Understanding The Difference Between
• weight-loss and fat-loss

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You Cant Starve Fat

• Here are the Physiological Facts
• Fat is stored energy
• Your body can adapt to starvation
• Fat requires oxygen to be burned
• Oxygen requires exercise

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Conventional Diets Lose Muscle Not Fat

• Conventional Diets Starve The Body
• A Starved Body Converts Muscle Into Energy And
  Keeps The Fat
• Because The Body Is Efficient At Storing Fat
• Muscle Dictates Your Metabolism
• Fat Does Not!

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What They Dont Want You To Know

• One Size Does NOT Fit All
• People are genetically different
• People live individual lifestyles
• Individual food preferences
• Individual caloric intake requirements
  determined by fat vs. muscle

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The Myth

• The Myth Behind Restricted Calorie Dieting
• By the Numbers!
• 9 calories in one gram of fat
• 3,500 calories one pound of fat
• 3,000 calories average American diet

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The Myth (continued)

• Theoretically, if you weigh 200 lbs
• Reduce intake by 1,000 calories per day, you
  should lose 2 lbs per week or 104 lbs per year
• By the end of the second year,
• You should weigh 8 lbs.

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A Typical Dieter

• Meet Joe Dieter
• Physical Characteristics
• Age 40
• Height 5 10
• Weight 200 lbs
• Body Fat 23
• Daily Caloric Intake 3,000
• Two Big Meals per day

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Typical Dieter - 2 Weeks

• Calorie intake reduced by 1,000 cal per day
• Results Weight drops 10 lbs.
• Symptoms Metabolic rate declines / sluggish

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Typical Dieter - 5 Weeks

• Calorie intake reduce another 500 cal per day
• Results weight drops another 10 lbs.
• Symptoms requires sleep/sluggish/headaches
• Cravings sugars and fat

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Typical Dieter Results

• Post Diet Statistic 10 week
• Results 170 lbs
• Body fat 22
• Program Results
• Lost 30 lbs
• Lost 1 Body-fat

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Typical Dieter... The Real Story
Lost 28 lbs of Lean Muscle Tissue Lost only 2
lbs of Body-Fat
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Typical Dieter - Real Story 1 Year Later
Age 41 Weight 203 lbs Body-fat 32 Calorie
intake 2,000 (1,000 less than last year)
Yo-Yo Dieter Remembers losing weight goes back
to commercial weight-loss center
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Diet Companies Gain

• Repeats the Cycle
• Loses More Muscle
• Gains More Fat
• Old Philosophy
• You must conform to our program
• New Philosophy
• Our program will conform to you

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Nutrition Energy Conversion

• Age
• Body-fat
• Stress
• Genetics

• Your body requires a specific balance of
  protein, carbohydrates and fat
• That balance is determined by
• Quality of Foods
• Exercise
• Behavior
• Supplementation

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Food

• The Glycemic Index (GI)
• Low GI foods promote weight loss while preserving
  lean muscle mass and increasing metabolic rate
• Low GI foods give your body a steady stream of
  energy
• Addresses body composition resulting in fat loss!

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Exercise
... A comprehensive weight-control program, one
which includes exercise, is the only effective
treatment for long-term weight reduction and
weight-control.
- American Medical Association - Council on
Scientific Affairs
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Behavior Changes

• Education
• Creates understanding, which creates compliance,
  which yields results
• Journaling
• People who keep daily records and share them with
  a coach lose nearly twice as much weight
• Accountability
• Influence that creates a Lifestyle!

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Supplementation

• Supports Weight Loss Goals
• Good Nutrition
• Healthy Blood Sugar Levels
• Energy Uptake

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Where do you fit in?

• Health Professional
• Patients/clients seek medical professionals for
  their advice and expertise
• Without it, patients may seek inadequate,
  inappropriate advice from magazines, ads,
  neighbors, etc.
• Chronic and degenerative illnesses- consequence
  of overweight/obesity and therefore should be
  available via health professionals.
• Offer a Science-Based Clinically Proven Solution

Take Advantage of the Diet Companies Failure
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Where do you fit in?

• Fitness Specialist
• Clients seek professionals for their advice and
  expertise
• Without it, clients may seek inadequate,
  inappropriate advice from magazines, ads,
  neighbors, etc.
• Maximize client results by providing a complete
  lifestyle
• Leverage time with a Complete Lifestyle Program

Take Advantage of the Diet Companies Failure
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Where do you fit in?

• Individual
• Your Lifestyle
• Your Health
• Influence Friends, Family, Co- Workers...
• Outcome And Income

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Transitions Lifestyle System

• Based On LOW GI
• Focus On Fat-loss Instead Of Weight Loss
• Teaches More About Food
• Teaches How The Body Works
• Supplementation To Support Weight-loss Goals
• Behavior Support
• Design Menus To Needs And Schedules
• Design Realistic Exercise Program
• Chart Progress

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Complete Systemization

• Certification Program
• Dr. Shari Lieberman
• Marketing Tools
• Implementation System Programs
• and Regimens
• Interactive Website

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Bottom Line

• Customized To Your Specific Financial Goals
• Earn Income In Three Areas
• Retail Profit
• Consultation Fees
• Trailing Commissions
• Minimal Investment To Open Your Transitions
  Account

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The Point

• You now have presentation approach
• Goal is to book the follow up meeting
• Leverage your results with Transitions
• General distributor with
• 10 customers is worth 400 BV (need 13 on each
  side to earn 1500 monthly)
• Transitions distributor with
• 10 customers is worth 1000 BV (need 5 on each
  side to earn 1500 monthly)

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Make the Transitions Commitment