The Vision

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The Vision

• Create the best used car website in the
  countryultimately being the largest online
  automotive destination for consumers

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The concept in a nutshell

• A partnership between CTV/GlobeMedia, The
  Management Team and The Dealer Body
• Dedicated to building the best used car website
  in Canada
• Establish autohound.ca as a new stand-alone used
  car website
• The site will also serve as the principal auto
  content for CTVGlobeMedia and any partnering
  sites
• The Brand will be heavily promoted by the Media
  partners across all Media Properties reaching 98
  of all Canadian Households

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The Players

• Founders bring experience and expertise
• Our leading edge Data Capture team brings
  technical
• expertise and dealer tools for seamless
  transactions
• CTVgm and MSN/Sympatico bring Canadas leading
  multi-media properties. A sampling of their
  assets
• include

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autohound Out of the Gate
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How will we build traffic?

• TRADITIONAL MEDIA AND ONLINE MARKETING
• Search Engine Optimization Strategy
• Auto Hound and our Search Engine Optimization
  partner, NVI, have developed a long term search
  engine marketing strategy to increase Auto
  Hounds' online equity. Our skilled graphic
  designers, integrators, web developers, search
  engine consultants and devoted project managers
  will combine their efforts for this one purpose
  to make Auto Hound the 1 online destination for
  car buyers in Canada.
• HOW
• Affiliate Strategy
• Our partners affiliate network is comprised of
  premium lifestyle, entertainment, and special
  interest properties across a variety of channels.
  We will develop custom channels to satisfy our
  campaigns specific needs. This will be achieved
  by ensuring that all ads will appear on highly
  relevant, highly targeted content sites and be
  optimized to exceed campaign goals and
  objectives.
• pCPM - short for Performance Cost per
  Mille (1,000)
• An ongoing strategy is in place hatched by
  Epics Chief Algorithmist involving online
  campaign measurement of Cost per Mille, Cost per
  Click and Cost per Action, overlaying induced
  visits and branding behaviours to provide a
  comprehensive view of Auto Hounds' online
  campaign. This campaign will be targeted by
  geography to suit our needs as we grow throughout
  Canada.
• Pay per Click Strategy
• Auto Hound has developed a Pay per Click
  campaign by bidding on keywords relevant to
  people in the market for a vehicle by
  understanding what our prospective users are
  looking for and how they are searching for it.
  This campaign will continually be reviewed and 
  enhanced to ensure that Auto Hound has the right
  eyes surfing our site.

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Why do we want to do this?

• Business Rationale
• Create a viable, more cost-effective online
  alternative for dealers
• Control your own destiny
• Give consumers a more comprehensive and efficient
• online experience
• Window of Opportunity
• All players are in position Dealer Body,
  CTV/Globe Media, Industry Experienced Management
  Sales Team
• Dealers anxious for a new alternative
• Competitors recent strategy changes

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WHY ADVERTISE ON autohound.ca

• To Fully Benefit from Consumer Trends
• Internet is the 1 source of car-buying
  information
• 8 out of 10 car buyers refer to the Internet when
  making an automotive buying decision
• autohound.ca is only about Used Cars
• autohound.ca is Dealer-only Content

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WHY ADVERTISE ON autohound.ca

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• To Fully Benefit from Consumer Trends
• autohound.ca is innovative
• clean simple user interface
•  autohound.cas easy-to-navigate site
  
• Consumer friendly back-end tools

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Consumer Experience

• Objectives
• trust
• simplicity
• content
• results

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Creative Concepts

• Television
• 30 second television 1
• We open on a guy in a park. He throws a tennis
  ball off camera and we
• see a hound dog run after it. Several seconds
  pass and the dog comes
• back holding a car in his mouth. The guy is
  dumfounded.
• CUT TO DYNAMIC SHOTS OF THE SITE
• Introducing autohound.ca.
• With over twenty thousand vehicles available,
  theres never been a
• better way to find a used car. Autohound.ca.
  Fetch.
• 30 second television 2
• We see our hound dog frantically digging in a
  backyard. Deeper and
• deeper. A woman comes out of a sliding door and
  starts to say in an
• exasperated voice What are you digging back
  here but is stopped
• short. The hound has dug up an entire car.
• CUT TO DYNAMIC SHOTS OF THE SITE
• Introducing autohound.ca.
• With over twenty thousand vehicles available,
  theres never been a
• better way to find a used car. Autohound.ca.
  Fetch.
• Or

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Outdoor Lost- A separate teaser website could be
built around the lost hound and flip over to
autohound.ca the day of the launch.
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Not to hound you, but

• We make no bones about it,
• we're clearly your best choice!!
• and your new best friend!
• OADA members that sign this month will receive 1
  month freeplus a portion of each sale will be
  contributed to OADA
• CONTACT
• Karin Rossi Kerry Desmond
• President Director of Sales
• Karin.Rossi_at_autohound.ca Kerry.Desmond_at_autohound.c
  a
• 416.518.0648 416.937.0708
• 1.888.67.HOUND
• Amount to be pro-rated over duration of ontract.
  Details to be discussed.