TIA Ad Hoc Committee Meeting Safe and Responsible Driving

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TIA Ad Hoc Committee MeetingSafe and
Responsible Driving

• TIA
• Washington, D.C.
• July 12, 2002
• Chuck Eger
• Motorola

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Agenda

• The Current Environment
• Review of Industry Messages
• Nature of the messages
• Awareness message (CTIA)
• Telecom company messages
• Auto company messages
• Message content
• Proposal
• Policy
• Research
• Next Steps

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Overview of the Current Environment

• 133 Million wireless users by end of 2001
• Integrated into everyday life and business
• Driver distraction has emerged in the U.S.as
  an important issue to consider by both state and
  local jurisdictions, as well as by NHTSA and
  NTSB.
• Public and private research is ongoing. This
  research is performed ad hoc there is no
  overarching approach.
• Driver distraction from telecom is becoming a
  worldwide issue.

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Media

• Continues to be a hot item for the media
• E.g., ABC news segment on Rhode Island study

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Legislation

• Legislation is occurring at the federal, state,
  and local levels
• Tracked by CTIA
• CTIA has been responding at the federal level
• Carriers respond at the state and local level
• Response dependent on state of the research,
  available products, and educational activity
• No coordinated manufacture response
• No involvement from auto companies

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Regulation

• Regulators are involved from NHTSA and NTSB
• NHTSA is conducting research
• We can expect research to lead to regulation

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Industry messages generally have three pillars

• Education
• Research
• Technology and Products.

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Message Pillar Education

• Education currently is action that is most
  available
• Regulators and researchers have expressed doubts
  about efficacy of education
• Industry needs to respond to such concerns by
  sponsoring and demonstrating effective programs
• How should we respond?
• Note Auto companies are providing a similar
  message to the marketplace.

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Message Pillar Research

• The need for research is part of our message
• Are we now demonstrating a commitment to
  research? Do we
• support industry-led programs and initiatives?
• provide support to the key human factors
  researchers in the area of distracted driving?
• Have a means to track, understand and respond to
  developing research?

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Message Pillar Technology and Products

• Bluetooth interface
• Headset jacks
• Can we leverage disability access message?

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Policy Void

• No cross-industry coordination of messages
• No consolidation of resources to provide
  meaningful education to customers
• If we pool our resources
• Could provide uniform message
• Over industry website
• E.g., streaming interactive video on novice
  driving

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State of the Research

• Researchers have identified areas of productive
  research E.g., NHTSA Panel
• Researchers each have own view of needed research
• Researchers have developed a consensus on a
  research roadmap for pre-competitive research
• Establishes research priority and direction
• The proceedings are available at
• www.Motorola.com/callsmart

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The Top Three Proposals (each receiving equal
priority) 

• Assessing the Effects of the Local Environment on
  Distraction
• Adaptive Information Management for Modern
  Vehicles
• Develop a Computational Model of Driver Attention
  Allocation

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Opportunity for Industry

• Pre-competitive research is the bridge to both
  technological solutions and responsible driving
  education
• Industry has opportunity to demonstrate
  commitment to furthering the research agenda

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Next Steps

• Key is to bring the research together in a
  program where it can be sponsored and assessed so
  that findings can implemented into products or as
  policy
• Where can this be done?

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Choices

• Established industry associations
• Automotive, Telecom
• No association situated to comprise the involved
  companies
• Governmental Program
• NHTSA program is a good start
• Not optimal for maintaining the focus on solutions

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Proposal

• An inclusive consortium
• Automotive
• Telecom
• Coordinated with Government
• To evaluate both policy and research needs and
  opportunities

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THANK YOU