Table of Contents

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Table of Contents

• Airline Industry
• Background
• Buying vs. Leasing
• Costs
• Ticket Prices

• Boeing
• Company Profile
• History
• 787 Dreamliner
• 787 vs. 777
• 787 vs. 777 Pros/Cons
• Competition from Airbus
• Defense

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Airline Industry

• The worlds first airline was DELAG which stood
  for Deutsche Luftscheffahrts-Aktiengesellschaft
  (German for German Airship Transport
  Corporation)
• Founded on November 16, 1909 with government
  assistance
• Operated airships manufactured by Zeppelin
• Airplane companies are classified into four
  types
• International 130 seat planes, company has
  annual revenues of at least 1 Billion
• National 100-150 seat planes, revenues between
  100 million and 1 Billion
• Regional focus on short flights, revenues of
  less than 100 million
• Cargo main purpose is to transport goods
• The planes flown by the USAs six largest
  airlines are an average of 13.3 years old. The
  oldest ever for this group of airlines.

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Buying vs. Leasing

• Since an airplane costs so much many factors
  contribute to whether an airline company decides
  to buy or lease an airplane
• Airport Capacity
• Route Structures
• Technology
• Costs to Lease or buy
• Other Expenses
• Weather
• Fuel
• Labor

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Costs
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Ticket Prices

• Airlines traditionally assign ticket prices in a
  way to maximize profitability.
• Differentiated pricing
• Days until departure
• Amount of plane currently booked
• Forecast of demand
• Competitive pricing
• Day of week and time of day
• Divide the cabin
• First class
• Business/executive Class
• Premium Economy Class
• Economy
• Origin Destination Control Number of stops
  between destinations

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Company Profile

• Headquarters Chicago Illinois
• Employees 154,000
• Revenue 61.5 Billion
• Products
• Commercial Airliners
• Military Aircraft
• Munitions
• Space systems
• Computer Services
• Fortune 500 28
• Competitors
• Commercial Jets Airbus
• Defense Contractor Lockheed Martin, BAE Systems
  (formerly British Aerospace), EADS (European
  Aeronautic Defense and Space Co.)
• Space Lockheed Martin, Arianespace

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History

• Founded as Pacific Aero Products Co. on June 15
  in Seattle Washington by William E. Boeing
• Changed name to Boeing Airplane Company on May 9,
  1917
• Created an airline named Boeing Air Transport in
  1927, which later changed its name to United
  Aircraft and Transportation Company.
• Due to conflicts with the Air Mail Act of 1934
  Boeing split into three smaller companies, Boeing
  Airplane Company, United Airlines, and United
  Aircraft Corporation
• Boeing built a huge amount of bombers that were
  used in WWII
• In the mid 50s Boeing manufactured its first
  missiles
• In 1952 Boeing made its first commercial jet
  liner, the 707
• Boeing was a significant participant in the
  Apollo program
• In the 1980s worked on the Space Shuttle and the
  International Space Station
• In 2001 the Corporate headquarters was moved from
  Seattle to Chicago, Illinois

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787 Dreamliner

• The 787 is the newest addition to the long list
  of about 180 different products created by
  Boeing. These products are from a wide array of
  aeronautical divisions including military
  aircraft, commercial aircraft, satellites, and
  missiles.
• Can sit between 210 and 330 passengers
• Most fuel efficient Boeing model
• Made almost entirely of composite materials
• Costs between 146 Million and 200 Million
• Already ordered by Quantas, All Nippon Airways,
  Air Canada, and LAN Airlines
• Engines created by Rolls-Royce or General
  Electric
• Has larger windows than any in-service air
  transport
• The 787 was design to better accommodate people
  with mobility, sensory, and cognitive disorders

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787 vs. 777
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787 vs. 777 Pros/Cons

• Pros
• More efficient Cockpit
• Uses 20 less fuel
• Quieter take-offs/landings
• Cleaner air
• Bigger windows
• More storage space
• Improved lighting
• Cheaper
• Choice of engine manufacturers
• Health monitoring systems

• Cons
• Carry less passengers
• Up to 20 slower
• Lower maximum take-off weight

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Passenger Focused Interior

• Sweeping arches
• Wider aisles
• Dynamic lighting using LEDs
• (light emitting diodes)
• Simulated sky
• Large overhead bins
• Feature-led cabin breaks
• Larger, open halls
• Wider seats
• Larger windows
• Will give a view of the horizon

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787 Interior
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Competition From Airbus

• Airbus was formed from EADS to compete with
  American companies, such as Boeing.
• The current competitive planes are
• A320 vs. 737
• A380 vs. 747
• A350 XWB vs. 787 and 777

The planes on the left are from Airbus and those
on the right are from Boeing
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787 vs. A350 WXB
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Defense

• The Defense sector of the business is valued at
  32.4 Billion
• On July 23, 2007 Boeing has been awarded a 7
  Million contract from the U.S. Army to begin
  development of a truck-mounted laser weapon
  system that destroys rockets, artillery shells,
  and mortar rounds.
• Many of the lasers that guide missiles were
  created by Boeing.
• Boeing tests many of their new defense systems in
  the war.
• Some current products include
• EA 18G Growler Fighter plane
• F 15 Strike Eagle Fighter plane
• Harpoon Block III Missile
• KC 767 Advanced Tanker Aerial-refueling
  platform
• P 8A Poseidon Anti-submarine aircraft
• Chinook Helicopter used for cargo and troop
  transportation
• Combat Survivor Evader Locator Lightweight
  radio used to aid search-and-rescue missions