United Airlines

1
(No Transcript)
2
HISTORY

• 1920s - United Airlines Transportation
  Corporation
• 1931 - UAL management company
• 1934 - Airmail Act

3
Financial condition

• Management changes and misguided forecasts
• Ordering too many airplanes
• Employee ownership
• July 12, 1994 plan to be largest employee owned
  corporation
• EPS and growth

4

• Industry Environment and Five Forces Evaluation
  throughout history
• Competitors
• New Entrants, Entry barriers
• Substitutes
• Suppliers
• Buyers

5

• Diversification and Integration
• Air Canada
• Buytravel.com
• Macro Environment
• Local
• National
• Global

6

• To be recognized worldwide as the airline of
  choice.
• Tangible resources (land buildings, plants or
  equipment).
• Intangible resources (brand names, reputation,
  patents and technological or marketing know-how)

7

• Intangible resources.
• UAL.com
• Downloadable Flight Timetables
• Flight Paging

• Tangible resources.
• Fleet
• Hubs
• Location

8

• Customer Service Best Practices
  Differentiators
• Mobile Chariots
• Gate Readers
• Bulls eye
• SkyPath Program
• Aircraft Scheduling Automation
• Project (ASAP)

9

• Organizational Culture
• Safety
• Enhanced Ground Proximity Warning System (EGPWS)
• Reinforcement of all cockpit doors
• Olympic Security Measures
• U.S. Air Marshals
• Innovation
• Open Communication
• Ownership

10
Current Strategy

• Business-level Strategy
• Economy Plus
• Mileage Plus and with VISA
• Global Strategy
• Star Alliance
• Corporate Strategy
• Launch business-jet business

11
Evaluation of strategic fit with internal
organization

• United employees own over 50 of UAL
• The pilots alone own over 25 of UALs common
  stock

12
Recommendations for UAL

• September 11, 2001
• Maintaining Competitive Advantage
• Customer Responsiveness
• Cost Reduction
• Security