HOT TRENDS WORTH WATCHING IN 2005

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HOT TRENDS WORTH WATCHING IN 2005

• A presentation by
• Tony DeMasi
• President of DeMasi Marketing

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HOT ECONOMY

• FALLING DOLLAR VALUE The dollar will continue to
  drop value against other
• international currencies. This will bring
  international
• visitors to America to shop and cause Americans
  to stay here for vacations. It can also help
  sales of U.S.
• goods overseas.
• U.S. JOB MARKET. The White House has
  employment growth projections at 2.1 million
  more jobs 3.5 Economic Growth MORE USE OF
  CREDIT CARDS Not Debit Cards.

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HOT CONSUMERS

• OVER 5O
• MEN
• HISPANICS, Especially Teens
• LUXURY CUSTOMERS Especially Grandchildren,
• Parents Over 30 and Children
• ONE PERSON HOUSEHOLDS

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HOT MARKETING

• ALTERNATIVE ADVERTISING
• RFID- Radio Frequency Identification
• CROSS-CHANNEL RETAILING
• MARTHA and
• MARTHA-WANNABEES
• SATTELITE/INTERNET RADIO

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HOT MARKETING

• PRODUCT PLACEMENT
• RETAILING CONFIGURATIONS
• CHINESE MARKET
• GAINS IMPORTANCE
• ANTI WAL-MART
• EXPANDED INTERNET BUSINESS

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HOT MARKETING

• CONNECTING NOT COCOONING
• NEW SUBURBANITES
• GEO-BRANDING
• INNER CITY HOUSEHOLDS
• MULTI-GENERATIONAL HOUSEHOLDS

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HOT PRODUCTS SNOB APPEAL

• OUTRAGEOUS OSTENTATION
• money doesnt necessarily mean taste
• PERSONALISED TECH PRODUCTS
• PRIVATE LABEL/
• STORE BRAND PRODUCTS-
• POWER BRAND NAMES-
• COLOROLOGY
• Sparkling Jewelry

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HOT PRODUCTS FOOD!

• FOOD Mexican cuisine (fast food and otherwise),
  
• Breakfast foods (HOT TREND!), Food in tubes,
  Olive oil,
• Organic foods, Cheese.
• WINE. Including all wine-related accessories
• and cork-screw tops!

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HOT PRODUCTS FASHIONS

• CLOTHING Larger sizes, will probably see new
  sizes categories, Retro designs, Leather , Fur

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HOT PRODUCTS DECOR

• OUTDOOR ROOM
• RETRO 1960-1970
• Home/Room remodeling will be THE BIG MONEY
  MAKER!!!

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HOT PRODUCTS Accessories

• TABLETOP Smaller plates, More bowls, Breakfast
  sets, Wider rims for smaller eating areas
• PETSS PRODUCTS- Everything, including clothing,
  food and giftware

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HOT PRODUCTS Giftware

• PICTURE PERFECT PRODUCTS Photos reproduced on
  everything!
• TOYS Plush with motion and music, Newborn dolls,
  Designer toys

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HOT PRODUCTS Giftware

• MADE IN AMERICA- Good for the tourists,
• sort of favored by the natives
• COLLECTIBLES Angels up, snowmen down,
• HATS top the charts.
• GLASS

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HOT TRENDS Giftware

• COLLEGIATE LICENSED PRODUCTS.
• 2.6 billion last year
• REAL RELIGION. Christian, Jewish, or Muslim. No
  more one for all.

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HOT TRENDS Giftware

• CANDLES No longer hot,
• but candle-related accessories are.
• AGE-DEFYING PRODUCTS The big money maker!
• OLD TV SHOWS NOW MOVIES LICENSED PRODUCTS

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HOT MANAGEMENT

• TRUTH. The truth will be told to the public,
  shareholders and especially government officials.
  
• PRIVACY. Consumers are still concerned about
  keeping their
• private information private.
• NO HAPPY RETURNS. Retailers are taking hard
  stands on return policies.
• Customers can take it or leave it.
• EMPOWERED STORE. Delighting customers, motivating
  employees,
• keeping owners happy
• CONSOLODATION. Former competitors becoming
  partners
• - manufacturers and retailers!

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HOT IN WORDS

• Youniverse- self centered
• Massclusitivity- world-wide brands
• Uber Premium- new word for quintessential
• Status Anxiety- keeping up with image
• Trading down- got money but like shopping
  discount stores
• Twixters- over 24 and still living at home
• no bills, often substantial disposable income

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• Jetrosexual- New world for jet set
• Gravanity- Narcissistic incorporated
• Logovanity- Narcissistic companies
• Generation C- connected, computerized, have cash,
  etc.
• Multi-Thinking Mind version of Multi-tasking

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Thanks!