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Make Moneywith Company
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Overview

• What is Product?
• Market Dynamics
• Product Overview
• Positioning

• Competition
• Product Demo
• Reseller Program
• Q A

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Why Company?

• ____ billion in revenues - influence the global
  market
• Technically Renown
• Core Competencies
• 1
• 1 in ______
• __ US Market Share
• __ Worldwide

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What is Product?

• The Widget system for xxxxx
• Product 5000 enables
• Benefit 1
• Benefit 2
• Benefit 3

Future Ready
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World-wide Deregulation

• Deregulation creates new competitors!
• Clash of the Titans (US now--others follow Jan 1,
  2001!)
• Telcos
• Cable
• Satellite

Eating each others lunch!
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Market Dynamics

• Full service convergence
• The market share for TECHNOLOGY is getting hot.
  Both sides want this beach head to launch into
  their respective services - to dominate full
  Internet and Interactive Multimedia service
  bundle.

Customer 1
Customer 2
Technology
Digital TV
Communications
The first person to wire technology for the
next generation wins! - Ernstest Younger
Full Service Bundle
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Market Size

• The total available market for the xDSL market is
  expected to be over 5.2 million users by 2005

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Adoption Status
Now
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Market Movement

• Major indicators show that the race is afoot
• Broadband merger mania shows no sign of letting
  up (Broadband Daily 2/2000)
• British Telecom ATT talking collaboration
• Motorola purchase GI (17 billion)
• Cisco purchased Pixstream
• Videotron merger (5.6 billion)
• Akamai Tech, acquired Intervu
• Lucent acquired Ortel (2.95 billion)
• AOL Time Warner slated to merge
• Qwest, US West merger
• Viacom, CBS merger
• Liberty Media, Ascent merger
• MCI-WorldCom, Sprint in merger discussions
• TV Guide, Gemstar merge (9.2 billion)

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Product Overview
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Competitors

• Primary - current
• 1
• 2
• 3
• 4
• Secondary - in our space
• 1
• 2

• Secondary - extended
• 1
• 2
• 3

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Product Positioning
Maximum Revenue
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Product Positioning
Sweetspot
P r I c e
Pace, Samsung, NEC
Service Revenue
lt Trials -- Initial Deployments -- On-going
Deployments gt
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Competition
Competitor 3
Competito 9
Competitor 2
Competitor 10
Competitor 1
Competitor 6
Competitor 8
Widget1
Competitor 5
Competitor 7
Competitor 4
Basic/Enhanced Services
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Capability

• Current baseline capability
• Feature 1
• Feature 2
• Feature 3
• Coming soon...
• Feature 1
• Feature 2

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Product Roadmap

• Areas being Addressed
• Reduced cost
• Increase power
• Options to support multiple TVs
• More modular architecture

Roadmap info not finalized
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Key Differentiators

• Silver bullets
• Only system that is ______ - lasts longer
• Maximum ______ potential
• Allows both baseline and extended offering
• Turn features on off remotely via software
• Competitive pricing, but much lower overall cost
• Compatible with worlds most popular networks
• From Company - the worlds 1 leader in _____
  systems

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Show Me the Product!

• Pre-recorded live

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Reseller Program

• Three tiers
• Platinum Can purchase direct, high support
• Gold Purchase through distribution, med support
• Authorized Purchase through distribution, small
  volumes
• Determined by commitment level
• By sales volume
• By level of training/certification
• By ability to support customers

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Platinum Level

• Requirements
• Required to maintain 12K units / year
• Must appoint at least two apps engineers
• Must take annual training classes pass both
  basic and advanced certification
• Provide 1st 2nd tier support
• Benefits
• Able to purchase direct if desired (better
  margins)
• First priority to sales leads
• Pre-sales call support help
• Enhanced sales and technical support

Please see reseller program for more details
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Gold Authorized

• Gold Requirements
• Required to maintain 6k units / year
• Must appoint at least one apps / support engineer
• Must attend and pass annual basic technical
  training
• Provide 1st tier support
• Gold Benefits
• Priority to sales leads
• Considered for Market Development Funds
• Discounted support
• Enhanced sales and technical support
• Authorized
• Authorized has few requirements, but also
  receives less support

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Annual Program Fee

• Platinum Level
• 50,000 annual program fee
• Gold Level
• 20,000 annual program fee

Program Fee WAIVED!
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Reseller Resources

• Reseller Kit
• Pricing
• Training Support schedules
• Market backgrounder
• Demos / Presentations
• Alliance activity networking
• Collateral
• Q A
• Access to password-protected Website

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Value-Adds Wanted

• Content creation
• Video-on-demand
• Games
• Broadcast aggregation
• Walled gardens
• Services
• Architectural analysis
• Equipment selection
• Business case analysis

• Headend
• VOD hardware/server
• VOD software
• Encoders / Decoders
• Broadband Network
• Equipment / Deployments
• DSL
• Fiber
• Satellite
• System Integration
• Prime contractor
• Secondary contractor w/alliances

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Checklist

• Reseller Checklist
• Review the Motorola Certified Reseller Program
• Decide your anticipated commitment level
• Authorized
• Gold
• Platinum
• Complete the Streamaster application
• Platinum level must also submit credit app, etc.
• Receive notividation of approval
• Complete the appropriate product training
  certification test
• Start selling Streamaster and making money!

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