National Consumer Agency

1
National Consumer Agency Shopping and Pricing
Market Research Findings August
2009 Research Conducted by
2
Table of Contents

• A. Research Background Methodology
• B. Profile of Sample
• KEY FINDINGS
• SECTION 1 Shopping and Pricing

3
B. Profile of Sample I
(Base All aged 15-74 1,000)
MAIN GROCERY SHOPPER




15-17
AB
18-24
Married
Male
C1
Yes
No
25-34
Living as Married
35-44
C2
Single
45-54
Female
D
55-64
E
Wid/Div/ Sep
F50
65-74
F50-
4
B. Profile of Sample II Internet Use
(Base All Respondents 1,000)
USE INTERNET
EVER PURCHASED ONLINE
BANKING ONLINE
(Base All Internet Users - 650)
(Base All Internet Users - 650)
Yes
Yes
Yes
No
No
No
(36)
(34)
(42)
(58)
(64)
(66)
Yes
Yes
Yes
() figures from wave 2 08
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Section 1Shopping and Pricing
6
Goods Services Purchased in Past 12 Months
Primary
Wave 3 2009 Wave 2 2008 Wave 1 2008
(Base All aged 15-74 1,000)
Goods Services Purchased
Ever Bought
(7)
(10)
7
Goods Services Purchased in Past 12 Months
Secondary
Wave 3 2009 Wave 2 2008 Wave 1 2008
(Base All aged 15-74 1,000)
Goods Services Purchased
Ever Bought
(10)
8
Goods Services Purchased in Past 12 Months -
Tertiary
Wave 3 2009 Wave 2 2008 Wave 1 2008
(Base All aged 15-74 1,000)
Goods Services Purchased
Ever Bought
(6)
9
Shopping Around
(Base All aged 15-74 1,000)
Comparison of prices
Where most likely to shop around/compare prices



I always compare/shop around for better prices
75
75
I sometimes compare/shop around for better prices
I very rarely compare/shop around for better
prices
I never compare/shop around for better prices
All others 1 or less
New Question
10
Awareness of Dental and GP Prices
(Base All aged 15-74 1,000)
Are you aware of the prices you will be asked to
pay if you visit a .......
Dental Practice
GPs Surgery


No
Yes
No
Yes
New Question
81 women versus 69 men
61 women versus 49 men
11
Reasonable Charges?
(Base All aged 15-74 1,000)

Very Reasonable (5)
53
Reasonable (4)
Neither/Nor (3)
Unreasonable (2)
Very unreasonable (1)
Don't know
New Question
12
Key Influencing Factors in Determining Where to
Shop
(Base All Aged 15-74 1,000)
Strongest Influencing Factor
Wave 3 2009
Wave 2 2008


Price
Convenience
Shopped there previously
Service
Other
Dont know
13
Biggest Influencing Factors Across Sectors I
(Base All aged 15-74 1,000)
Price
Convenience
Service
Having shopped there previously
New question





14
Biggest Influencing Factors Across Sectors II
(Base All aged 15-74 1,000)
Price
Convenience
Service
Having shopped there previously
New question














15
Price Comparison Sites
(Base All who sometimes/always use price
comparison sites 210)
(Base All who use the internet 651)
Frequency of using sites
Top 10 sectors most likely to use a product
review/website to compare prices/quality


Yes, sometimes
Yes, all the time
No, never
Very rarely
new question
16
Overall Satisfaction with Value for Money
Received from Various Sectors I
(Base All who had bought goods/services in the
last 12 months)
Dissatisfied
Satisfied
(1)
(2)
(3)
(5)
(6)
(7)
31
29
29
27
26
24
24
23
23
22
22
New Question () who bought
goods/services in the last 12 months
17
Overall Satisfaction with Value for Money
Received from Various Sectors II
(Base All who had bought goods/services in the
last 12 months)
Satisfied
Dissatisfied
(1)
(2)
(3)
(5)
(6)
(7)
22
21
21
19
18
18
18
18
15
15
11
New Question () who bought
goods/services in the last 12 months
18
Satisfaction with Customer Service Across Sectors
I
(Base All who had bought goods/services in the
last 12 months)
Dissatisfied
Satisfied
(1)
(2)
(3)
(5)
(6)
(7)





New Question () who bought
goods/services in the last 12 months
19
Satisfaction with Customer Service Across Sectors
II
(Base All who had bought goods/services in the
last 12 months)
Satisfied
Dissatisfied
(1)
(2)
(3)
(5)
(6)
(7)



New Question () who bought
goods/services in the last 12 months