What Is M2M

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What Is M2M?
Presented by Bill Wark and Joe Peterson Siemens
Wireless Modules John Canosa Palantiri
Systems Steve Whitehead Comtech
1000 a.m. 1040 a.m. River Room AB
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What is M2M?
Presented by Bill Wark and Joe Peterson Siemens
Wireless Modules
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Wireless Modules Lines of Business
Siemens Wireless Modules
M2M Application Business
Product Business
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Siemens M2M One Vision
Vision
We are innovation leaders in M2M communication
the driving force behind M2M projects we will
search and realize opportunities in M2M for our
customers.
Mission
Realize revenues from GSM/GPRS based M2M E2E
projects with strong involvement of local
companies and partners.
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M2M Big Picture
"100 billion combined in revenue seen by 2010
for US, Japan and Western Europe in M2M
business."McKinsey and Company Over 50 billion
machines in the world. 32 annual growth and 290
billion in total revenue by 2011 Harbor Research
Inc. "There will be more invisibly connected
machines and physical objects than visible humans
from 2008 onward."Forrester Research "By 2008,
there will be between 100 million and 160 million
machine-to-machine connections worldwide that use
wireless mobile phone networks."Gartner
Group "WDRG expects the total M2M market,
including hardware, software and services (both
network and professional) to grow from about 3.4
billion in 2002 to over 48 billion in
2008."Wireless Data Research Group "Worldwide
device-related revenue streams by 2010 in excess
of250 billion."Harbor Research Inc.
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Typical setup of a wireless M2M connectivity
Wireless Module
Machine
Service Center
0101

Internet
Mobile Network
Gateway
Data Mining
Typical functions Remote sensors /
measurement Location detection Alerts /
Exception handling Error / Data Log
transmission Voice Call
Benefits / Drivers Process Improvement /
Business Process Management Real-time Services
/ Enterprise Security Safety Improvements /
Fraud control Sites, difficult or costly to
connect with wireline Lawmaker Energy
efficiency, Emergency calls, Tax control
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Technology Roadmap
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Best-In-Class Partners
Multiple Platform Support
Standards Focus
Major Operating Systems
Apps Solutions
Coverage
Reliability
Multi-tiered
Devices
Network
Security
ENTERPRISE REQUIREMENTS
Specialized
Speed
Billing
Service
Flexible
Enterprise Focused
Simplified
Consultative
User Analysis
Multiple Channels
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Thank-you
  Bill Wark Siemens Energy
AutomationDirector, M2M ONE NAFTA Region
Office [phone] William.Wark_at_siemens.com
http//www.siemens.com/m2m-one
  Joe Peterson Siemens Energy
AutomationDirector, Business Development
Wireless Modules Office [phone] Joe.peter
son_at_siemens.com http//www.siemens.com/wm
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What is M2M?(A Mathematical Exploration)
Presented by John Canosa Palantiri Systems
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About Palantiri Systems

• Palantiri Systems is a consulting/systems
  integration firm dedicated to helping our clients
  achieve double-digit growth by capitalizing on
  remote device connectivity.
• Corporate Strategy
• Focusing on Growth
• Knowledge Services Business Planning
• Using our M2M Maturity Model
• Adoption Assurance Services
• System Architecture and Technology Selection
• System Integration Services

Palantiri From J.R.R. Tolkiens Lord of the
Rings Seeing-stones that could be used to gather
information and communicate over great distances
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The Mathematics of M2M
M2M Wireless
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The Mathematics of M2M
M2M Communications Technology
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The Mathematics of M2M
M2M Cost Savings
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The Mathematics of M2M
M2M S (Svc Eng Mktg Sales RD
Finance IT ExecMgmt Market Acceptance)
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0
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The Mathematics of M2M
M2M ( DOperational Excellence DProduct
Innovation DCustomer Intimacy ) DCustomer
Value
8
0
CI
PI
OE
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The Mathematics of M2M - Conclusion

• The Five Disciplines of Growth
• Maintain Your Base
• Gain Market Share
• Find Market Growth Areas
• Attack Adjacent Markets
• Enter New Businesses

M2M Growth!
from Double-Digit Growth by Michael Treacy
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Thank You
John Canosa CEO Palantiri Systems www.palantirisy
stems.com Jcanosa_at_palantirisystems.com
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What is M2M?
Presented by Steve Whitehead Comtech M2M
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About Comtech
We connect companies with their remote machines,
assets and devices, enabling access to real-time
information in order to enhance business

• Machine-to-Machine (M2M) Communications
• Early Pioneer
• End-to-end solutions
• Communication devices for remote assets
• Web-based management software
• Services
• Enabling many markets
• Complete solutions for retail
• Leading edge clients

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What is M2M?

• Integrating real time data from remote assets
  with business processes to gain business
  advantage

CRM
Marketing
Sales
Support Service
Order Entry
Business Process (example)
Manufacturing
Invoicing
Supply Chain Logistics
Maintenance
Remote assets, equipment and devices
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What is M2M?

• Integrating real time data from remote assets
  with business processes to gain business advantage

CRM
Marketing
Sales
Support Service
Order Entry
Business Process (example)
Manufacturing
Invoicing
Supply Chain Logistics
Maintenance

• A technology tool that sits within the
  end-to-end application
• That can be applied to many markets.
• Its not new!!

Remote assets, equipment and devices
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Turning real-time data in value
CRM
Marketing
Sales
Support Service
Order Entry
Business Process (example)
Manufacturing
Invoicing
Supply Chain Logistics
Maintenance

• How do established businesses grow?
• Increased competition, reduced margins
• Need to increase sales every year to stand
  still
• Reduce manufacturing costs, Mergers
  Acquisitions or diversification

Remote assets, equipment and devices
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Changing the nature of business
End Users
CRM
OEMs
Marketing
Sales
Support Service
Order Entry
SIs VARs
Smart Services
Business Process (example)
Manufacturing
Invoicing
Supply Chain Logistics

• On-going revenue opportunities
• Derived from real-time machine data
• Where others have issues and needs
• Smart services based around
• The products life cycle
• Environment (wider system or process)
• Value is related to the problem solved
• And NOT the price of the product
• Requires a new way of thinking

Maintenance
Remote assets, equipment and devices
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- a case example
Cellar temperature Equipment diagnostics Water
flow Line cleaning Per dispense flow Per
dispense temperature Alarms, and much more .
Epos data
Stock data
Online Real-time Status
M2M data

• Nucleus Data
• Independent Pub retailer
• Beer dispense Monitoring
• Data analysis and reporting

Pub
Pub
Pub
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Thank-you
Steve Whitehead Marketing Director Comtech
M2M www.comtechm2m.com swhitehead_at_comtechm2m.com