Print CD Internet

1
Interactive Book
Burn your house to frighten away the mice
Print CD Internet
Linking from Print to Web
www.mediamax.co.th
2
Virus Concept
Virus population can explode (exponential,2n) When
theyre in the right environment.
1 11 1111 11111111 1111111111111111 11111111111111
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Viral Marketing How to encourage individuals to
pass on a marketing message to others. (Viral
Marketing is ideavirus in case of the carrier is
Product.)
(WOM, Viral, Buzz)
3
Hotmail
10 million users within a year without runing
Ad.

• Free email infected to you from someone you
  know trust.
• Trusted people Tag Line Carrier
• Free email Infecting engine

Idea Moving
Know trust
Idea Moving
Hotmail
Know trust
Others
.
You
Friend
Hotmail
Registration infected
Know trust
Friend
Know trust
Hotmail
Registration infected
Others
.
Hotmail
Know trust
Friend
Registration infected
Others
Hotmail
Registration infected
Others
Registration infected
Did you know about chain letter ?
4
How Ideavirus work.
Interruption marketing Directly as possible
and More Ad. Spending to interrupt people who
dont want to be talked to.
Ideavirus Creates an environment in Which the
idea can replicate spread. Its Virus works,
not marketer.
5
Ideavirus?

• Polaroid Shake after shoot
• Ole (Strawberry), Pepsi blue, Fanta Mango Brand
  in toung
• Napster ltFast connection, spare time, New musicgt
• GreenTeas Worm Gim me jo tai
• Leo Chaiyo ltHappy to saygt
• Six Sense I see dead people
• Mobile Internet, nonvoice ltword velocitygt
• Volkswagen ltJust say VW Beatlegt
• Nike ltsell idea of the shoes,not the shoes
  itselfgt

Its not about the product, Its about the
experience.
6
Accidental Viral Marketing
Then
7
Accidental Viral Marketing
Dog-Shit-Girl
Gae-ttong-nyue
8
DimpleArt.com Small idea,Big cash!!!

• Business Model
• Digital Goods production
• (Personalized caricature image)
• Site Maintainance CRM
• International Supplier
• (print, pack delivery)
• Worldwide Customer

• eMarketing Strategies
• Viral Branding
• (Free D/L Forword)
• Search Ranking
• Personalization
• eMail Marketing (CRM)
• Affiliation
• etc.

How To Sell,Not only What to Sell.
DimpleArt.com owner
9
How eCommerce Model Work...

• VDO/VCD/DVD Rental
• Rent Send back
• at the same branch.
• Pay for Late fee.

• Cable TV
• Program Repeating.
• Monthly Fee.
• Not to go to the shop.

10
Save for Offerring Somethings to Customer Basic
strategy for e-Commerce leader
Saving by decreasing ad. budget. To offer free
shipping to customer. (37 Rev. Growth in 2003)

From Free Prize Insider book
_at_2004
by Seth Godin
Saving by using e-Catalog. To pay for a free CD
to customer. From Clickable
Corporation book
_at_1999 by Jonathan Rosenoer
11
Why We Buy
Because they Want Need something to enhance
their life.
And Why they want need ?
Because the 5 sense of human touch make them feel
like that.
eMarketing Communication
12
Simple Model to sell Perfume on the Net...
Sense of buying
Selling Model
How to sense
Smell
Human
Sample ?
Member(free?)
Sight
Computer
Package Selection
Online Ordering
13
What can we sell on the net ?
Look before you leap
Competitive Price
Light Weight
One Stop Shopping
H2F M2O Products
Easy Installation
Easier traditional services
Strong supplier
Etc.
14
Pricing Strategies in Marketing

• Cost plus mark-up
• Competitive pricing
• Price skimming
• Penetration pricing
• Loss leader
• Close out
• Multiple unit pricing
• Membership or trade discounting
• Variable pricing
• Versioning
• Bundling

15
Search Engine Ranking
The 7 Search Engines are 1. Google 56.4 2.
Yahoo 21.1 3. MSN Search 9.2 4. AOL
Search 3.8 5. Terra Lycos 2.0 6.
Altavista 1.7 7. Askjeeves 1.7
16
Consistent in layout design
File tabs (Call to action area)
Main heading
Main navigation buttons
Breadcrumbs
Home gt Products Services
Sub heading
Sub navigation buttons
Text links
Well constructed Web page
17
What is Search Engine Marketing?

• The highest ROI in Marketing EVER!
• Achieving high rankings in keyword search
  results
• Buying paid advertising based on keyword searches
  on portals, search engines, etc
• Content-based advertising??

18
Google Adwords
PPC
19
Design for 2007

• Clear Menu
• Benefit
• Call To Action
• Highlighted Text
• Promotion
• Bulleted Items
• Short Texts

20
The Most Important SEO Skills

• Copywriting
• Keyword analysis
• Marketing strategy/Web analytics
• Traditional link building/Online research and
  search
• Account management/Social media for SEO
• Online PR for SEO/Creative and design/Coding
• Blog marketing

• Some of the most common words used in SEO
• Keywords - the search terms you would like to
  concentrate on
• PageRank - popularity of your website among
  other website
• Ranking - the position of search result for a
  particular keyword

21
High Rankings SEO Process

• Conduct Keyword Research
• Develop Rank Keyword List
• Make Selection of Final Keywords
• Incorporate Keywords into Copy
• Optimize HTML Code
• Submit to Directories
• Build Links
• Be Patient

22
Thank You
We can survive in the change by Changing.
Imagine is more important than knowledge