BuildaBear Analysis of Operations

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Build-a-BearAnalysis of Operations
Created by WIN (Winning Ideas Now) Presented by
WIN Team Members Sanjay Kumar and Yumie Ochiai
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Lets go inside

• Each store is separated into stations where
  customers
• go through steps to build their bear

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A diagram of the 6 stations
Station 3 Add life!
Station 4 Bear shower
Station 2 Add sound
Station 5 Dress up
Station 1 Pick a skin
Station 6 Birth Certificate
Entrance
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Pick a skin
Station 1

• Choose your teddy bear,

• or

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Add Sound
Station 2

• Default sound,

• orYOUR sound!

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Add Life!
Station 3

• Add a heart

• Add stuffing

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Bear Shower
Station 4

• Shower station
• (compressed air)

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Dress Up
Station 5

• Dressing your bear and adding accessories
• Clothes
• Accessories

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Birth Certificate
Station 6
Make it official with a birth certificate!
I M Bear
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Final Analysis of Store Operations and Audience
Questions

• The Good
• Unique gift idea
• Friendly service
• Online orders

• The Bad
• No in out system
• Time consuming

• The Ugly
• Expensive