SMX ad:tech: Search Engine Optimization Tactics

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SMX _at_ adtech Search Engine Optimization Tactics
PANELISTJulie Sun, Director, Digital Marketing
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Overview

• Editorial
• Technology
• Marketing
• Press
• Results

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Editorial

• Keyword Density Research
• Optimized Links
• Different Title, same content
• Version 1 - Why Is Robert Pattinson Hiding In
  This Photo?
• Version 2 - Vanity Fair Blows Whats Left Of My
  Mind With West Side Story Photo Shoot Starring
  Jennifer Lopez, Camilla Belle, Drake Bell And
  ROBERT PATTINSON!

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Technology

• SEO training
• Build SEO into product development workflow.
• Wires
• Design
• Build phases
• Launch
• Post launch

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Marketing

• Linking
• Social Marketing
• Partnerships

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Press

• Keyword Research Density
• Optimized links
• Build SEO review into press review process
• Draft Review
• Final Review

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Results

• Takes time to get everyone on board
• Might take some time to see results once you
  optimize
• Competitive landscape will affect results
• MTV saw YOY 48 increase in search traffic