Internet Basics

1
Internet Basics

• Jim Burton, Ph.D.
• Marketing Real Estate
• College of Business

2
Overview

• Internet User Profile
• Definitions
• Web Site Goals
• Web Site Content
• Some Real Estate Sites
• Web Site Appearance
• Web Site Organization
• Getting Found
• Internet Advertising

3
Definitions

• Animated .gif moving graphic
• cgi form fill in the blanks
• Community Site City or county site
• .gif compression for photos/graphics
• Home page main page of web site
• Host server computer for storing web sites
• .htm hypertext markup language (.html)

4
Definitions Contd

• .jpg photo file
• Link link to other web pages
• Position market segment
• Server host computer
• UMPS unique marketing position statement
• URL Universal Resource Locator
• Web Page web site page
• Web Site group of web pages

5
Web Site Goals

• Market position checklist
• Define Target audience
• Define Internet marketing Goals
• Design web site to meet the audience goals
• Appealing unique

6
Web Site Content

• Position Statement
• Content supports position
• Inform educate
• Entertaining helpful
• Directed at target audience
• Encourage repeat visits
• Real estate content

7
Some Real Estate Sites

• www.realtor.com
• www.homeadvisor.msn.com
• www.fanniemae.com
• www.e-loan.com
• www.searchastate.com
• http//usacitylink.com
• www.infospaceinc.com
• www.4cities.com

8
Web Site Appearance

• Look Feel!
• Reflect your market
• Distinctive
• Consistent page to page
• Clear Easy to Use
• Colorful photos
• Sound Music

9
Web Site Organization

• Simple Home Page
• Easy Clear Links
• Clear Goals for each link
• Help FAQS
• Customer Service email and/or phone
• Readable Print

10
Getting Found Portals, Search Engines
Directories

• Portal a gateway or link
• Search Engines register or sends spider to find
  keywords
• Test search engines regularly
• Directories index of links, Yahoo
• Hit Counters
• Cookies
• Search Position

11
Internet Advertising

• Community Information Sites
• Enhanced Listings
• Banner, Block Title Ads
• Reciprocal Links Banner Exchanges
• Bridge Page link to your site
• Free vs. Costs