Ron Finlay

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Ron Finlay
Smokefree England
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Smokefree England Communications Campaign
Ron Finlay
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Message
Smokefree England Communications Campaign
PAGE 01
Needed
Wanted
Workable
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Campaign phasing and messaging
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Update on Smokefree legislation and the
communications campaign
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Campaign elements
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Smokefree England Communications Campaign
Direct mail
Website
Advertising
Media relations
Regional meetings
Information line
Brochures Guidance Campaign toolkits
Presentations DVD Exhibition stand Media packs
Case studies Posters
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Website
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Smokefree England Communications Campaign
www.smokefreeengland.co.uk
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Direct Mail
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Smokefree England Communications Campaign

• Poster and interim guidance brochure sent to
  700,000 businesses in January
• Guidance signs to be sent in March to every
  registered employing business in England

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Media Relations
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Smokefree England Communications Campaign

• PR activity at national, regional, local and
  specialist level to raise awareness
• Supply of articles and factsheets
• Case studies
• Smoking room story
• Guidance issued
• 100 day countdown (23 March)
• Implementation day (1 July)
• Stories in TV soaps

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Advertising
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Smokefree England Communications Campaign

• Registration (Jan March)
• Secondhand smoke campaign (March)
• Reminder/enforcement (April onwards)

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How you can help
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Smokefree England Communications Campaign

• Register and encourage others to
• Advise us of case studies
• Spread the word!

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Smokefree England Communications Campaign
www.smokefreeengland.co.uk 0800 169 1697