ARIZONA STATE UNIVERSITY

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ARIZONA STATE UNIVERSITY

• Creating the New American University

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Theres this thirst to be something really
good, maybe even great
- Community Stakeholder
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T H E A C A D E M Y
Elite, often religiously-based havens for the
creation and study of knowledge.
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T H E C I T Y
Gateways - flourishing political, economic, and
cultural centers.
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Early Thoughts on Social Embeddedness Leading
toward Transformation
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September 2005 May 2006
A R I Z O N A S T A T E
U N I V E R S I T Y

• Analysis of best practices
• Social Embeddedness Steering Committee monthly
  work team meetings
• Presentations and ongoing interviews/meetings
• Development of social embeddedness definition,
  vision, top level goals, proposed preliminary
  actions
• Discussions on challenges, solutions, and impacts
• Preliminary review of funding potential draft of
  typical foundation proposal
• Development of concepts and timeline for
  university-wide/community-wide process and
  implementation

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D E F I N I T I O N
Social Embeddedness
Core to the development of ASU as the New
American University a university-wide,
interactive, and mutually supportive partnership
with the communities of Arizona
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D E F I N I T I O N

• Social Embeddedness

The ongoing integration of five innovative and
distinct, yet interrelated actions

• Community Capacity Building
• Teaching and Learning
• Economic Development and Investment
• Social Development
• Research and Discovery

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• Good is the enemy of great.
• - Jim Collins

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A R I Z O N A S T A T E
U N I V E R S I T Y
What do we mean by great?
in relation to ASUs Social Embeddedness Design
Imperative
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G R E A T R E S U L T S

• Every resident and business in Maricopa County
  points to ASU as the all-important asset in the
  community

• Peer universities see ASU as a top tier research
  university that has integrated mutually
  beneficial and supportive community partnerships
  into teaching, learning, research

• National foundations that support higher
  education look to ASU for guidance in
  establishing criteria for university-community
  partnerships

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G R E A T R E S U L T S

• ASU is seen as the national exemplar of social
  embeddedness -- as core to a new kind of
  university definition and standards are copied
  and become increasingly influential

• ASU is recognized as central to an increased
  economic, social, and cultural vitality in the
  region/state

• The Arizona Legislature and other stakeholders
  recognize ASU as core to the future of the state

• Measurements show that communities of color and
  lower-income communities of AZ are faring better
  than their counterparts in other states
  (particularly in those areas the university can
  impact)

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G R E A T R E S U L T S

• There is a change in how research is designed,
  such that affected communities are included in
  the thinking about the process

• The population of greater Phoenix shows
  noticeable gains in health, housing, education,
  and economic vitality

• Communities of Arizona can better define their
  own goals for success and can more readily solve
  problems

• Campus boundaries are diffused more community in
  the university more university in the community

• Phoenix becomes the New American City

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A R I Z O N A S T A T E
U N I V E R S I T Y

• Vision

A university that is socially integrated and
embedded within its many communities
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A R I Z O N A S T A T E
U N I V E R S I T Y
What will it take to fulfill the social
embeddedness design imperative of the New
American University?
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A R I Z O N A S T A T E
U N I V E R S I T Y
Goals

• University-wide culture
• Internal structures and reward systems
• Partnerships with communities of Arizona to
  increase the states social capital
• National model for university-community
  partnership

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A R I Z O N A S T A T E
U N I V E R S I T Y
PoliciesHow does it become university-wide at
ASU?
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U N I V E R S I T Y W I D E C U L T U R E

• Refine Mission Statement and Strategic Plan

• Integrate the social embeddedness vision and
  definition in all ASU materials

• Actualize the definition (e.g. not one time only
  and leaves behind expertise in community, and/or
  advances social development in community, and/or
  advances economic development, and is evaluated
  for outcome and impact for community)

• Allow ample time for promotion and discussion

• Host speaker series and seminars

• Create evaluation model and tools encourage
  cumulative learning and publication

• Develop publication of critical case studies

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A R I Z O N A S T A T E
U N I V E R S I T Y
Internal Structure and AccountabilityHow will
it really work at ASU?
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I N T E R N A L S T R U C T U R E A C C
O U N T A B I L I T Y

• Support for units to develop college-by-college
  implementation plans for social embeddedness
  accountability through units ongoing evaluation

• Regular progress reports from Deans/VPs re units
  and colleges

• Review team to provide guidance (ways for work
  of units to best meet social embeddedness
  definition)

• Policies to address non-academic decisionmaking
  and accountability

• Ongoing reporting to community

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A R I Z O N A S T A T E
U N I V E R S I T Y
Curriculum ChangeWhat kind of curriculum
changes should be considered at ASU?
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C U R R I C U L U M

• Support curriculum changes within colleges
  through special sabbaticals to develop new and
  to revise existing courses appoint task force to
  consider university-wide capstone requirement

• Create Curriculum Innovation Trust

• Provide support to colleges to move social
  embeddedness agenda forward

• Theme-driven university-wide approach (annual
  decision with community input re theme(s))

• Course continuity -- as appropriate -- to enable
  seamless transitions between semesters (and
  change in students)

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A R I Z O N A S T A T E
U N I V E R S I T Y
LeadershipWho should drive the train at ASU?
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L E A D E R S H I P

• President and Provost(s) provide overarching
  leadership to ensure university-wide expectations
  and action (keepers of qualitative and
  quantitative measures of success)

• Creation of high level Director position with
  dual reporting channels provost to ensure
  academic validity, president to support mission
  beyond academic sphere (Director to support
  college-by-college implementation)

• Network of involvement through the Director to
  include community and university

• National dialogue (summit, website) / engagement
  of foundations

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A R I Z O N A S T A T E
U N I V E R S I T Y
Building UnderstandingHow do you spread the
word to faculty and staff at ASU and to the
community ?
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C L A R I T Y A N D C O N S I S T E N C Y

• Emphasize comprehensive vision of social
  embeddedness as core to New American University

• Consistent articulation and examples

• Clarify differences between social embeddedness
  and volunteerism, PR, etc.

• Encourage the teaching of theory of social
  embeddedness across the curriculum and consider
  social embeddedness as a component of doctoral
  programs

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C O M M U N I T Y D I A L O G U E

• Communication/update to all initial interviewees
  (200/- individuals)

• Group conversations hosted by regional nonprofits

• Visible large scale outreach into communities
  that surround all ASU campuses to ensure ASUs
  goals for communities match goals set by
  communities themselves

• Community dialogue on findings joint
  theme-setting

• Large scale dissemination of information
  (print/web)

• Increased involvement with nonprofit boards

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F A C U L T Y O U T R E A C H A N D R E W
A R D S

• Recognize accomplishments (inc. Insight)

• Reward system (stipends, one-time and/or
  permanent salary increase, financial incentives
  or teaching assistants, travel, focused
  sabbatical program, Regents level professor as
  exemplar)

• Reduced teaching load (competitive review) to
  plan for curriculum change

• Presentation of examples and facilitated
  discussions at college/ school/ department
  meetings

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A R I Z O N A S T A T E
U N I V E R S I T Y
Branding the ConceptWhats in a name?
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A R I Z O N A S T A T E
U N I V E R S I T Y
SustainabilityHow do you make it last at ASU?
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M A K I N G I T L A S T A T A S U

• Not tied to single individual, but consistent
  support at highest levels of institution

• Unit-driven solutions with accountability and
  university-wide goals

• Meaningful rewards, incentives, support

• Increased attractiveness to core of like minded
  faculty and students include social embeddedness
  as a hiring criteria

• Academic focus and validity

• Ongoing commitment to evaluation and assessment

• Core to the evolution of ASU as the New American
  University

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A R I Z O N A S T A T E
U N I V E R S I T Y
What can University Council do to implement the
recommendations?

• Include social embeddedness definition in
  materials produced by your unit
• Analyze work currently being done by your unit
  to assess how it might be transformed to move
  from serving to empowering
• Schedule conversations with your unit about
  hoped-for impacts your college, department,
  center can make
• Consider ways to measure success