Offers A Cost Effective Sponsorship Program

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OffersA Cost Effective Sponsorship Program
Sports Media, Inc.

• Put your clients brand in the GAME!

SportsMedia.net
[phone]
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Build your Brand with a Cupholder Sponsorship
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Consumer Benefits

• Consumer
• Personal comfort, convenience
• A useful amenity
• A cleaner environment

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Facility Benefits

• Facilities
• Reduce maintenance
• Increase concession sales
• Increase advertising revenues
• Added cross promotional opportunities

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Sponsor Benefits

• Sponsors
• High visibility and exposure
• Effective advertising and branding medium
• Captive audience for a minimum of 3 hours an
  event
• Build relationships directly with consumers, team
  / facility and other sponsors

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More Sponsor Benefits

• Sponsorship
• An opportunity to gain media attention
• Multiple impressions initiated by beverage
  consumption
• Ability to further reach consumers through
  additional promotional campaigns
• Convenience and cost saving of multi-facility
  sponsorship through one-stop shopping

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Scope of Sponsorship Opportunity

• Multiple facilities (e.g. sport venues,
  amphitheaters, colleges universities)
• Multiple locations (e.g. national, regional
  local)
• Single facility
• Cooperative sponsorship within a single or
  multiple location

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Levels of Sponsorship

• Cupholder advertising exclusive
• Cupholder and promotional package
• Cupholder and comprehensive marketing package
• Concession involvement
• Hospitality opportunities
• Other value added public relations

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Sponsorship Fees

• Fees are negotiable based on the scope and level
  of sponsorship. For example A 40,000 single
  facility sponsorship would average 280,000 to
  480,000 per year for a 3 to 5 year agreement.

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Consumer Support Data

• To further support the benefits stated, two
  separate research studies conducted throughout
  the U.S. in sport facilities with Caddy
  Cupholders, concluded with the following results

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Consumer Survey

• 92.3 of fans surveyed, used the Caddy cupholders
• Users of the Caddy Cupholder looked at the holder
  an average of 28 times during the consumption of
  each drink
• 88.3 thought the cupholders were convenient

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Consumer Survey

• 96.4 would like Cup holders in other facilities
• 55 were more inclined to purchase concessions
  because of the Cup holder
• 53 correctly recalled the company advertising on
  the Cup holder

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You know the impact and impression made when
consumers glance at a conventional sign promoting
your product for 3 hours
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Now imagine the impact when you create comfort
and appreciation in the consumer, as a result of
your promotional effort
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Sometimes you have to give up flashy for results

• Stadium, Arena, Ballparks and Amphitheaters
  Cupholder Banner Sponsorship
• 3 hours of Brand building for less then 20 an
  impression

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the Caddy Cupholder have proven to be one of
the most recognized and appreciated amenities
within the Dome, we are continuously receiving
compliments from patrons
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For the convenience and the cleanliness provided
by themour sponsors are extremely pleased with
the exposure they have received through this
unique advertising medium. Khalil Johnson,
Executive Director
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Provides the largest advertising space for
multiple sponsors
Multiple Advertising Panels
Multiple Sponsor
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Custom designed for your seating
Does not extend beyond seat backs, making it easy
to enter and exit rows
Attaches directly on to the chair standard with
existing seat hardware
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Valued Added Services

• Value Add Services to the Cupholder Sponsorship.
  (note all items my not be available in all
  locations)
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• Event Tickets
• Program ad space
• Public announcements
• Radio Spots
• Press Releases
• Television commercials
• Team Magazines
• Logo rights from facility/teams
• Take ones brochures
• Hospitality Events

• Owners Box Rental
• Calendar of events with Sponsors Logo
• Promotional give-a-ways with Logos
• Mascot appearances
• Athletic Appearances
• Sponsor Kids Clinic before events
• Product Introductions
• Product Sampling
• Retail Concession
• Retail Promotions
• Licensing Rights
• Travel to away events packages
• Passes to events Large groups
• category exclusivity

SportsMedia.net
[phone]
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Facility Rate Card

• Facilities with
• Professional Sports 15.00 per seat per year
• Simi-Pro Sports 15.00
• Colleges Universities 15.00 if permissible
• Speed Ways 15.00
• Amphitheaters 15.00
• Contracts available up to 10 years, multiple
• venue discounts available, 2 cash discount

SportsMedia.net
[phone]
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NFL 2002 Attendance 14,237,595 Total Seats
2,169,713
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MLB 2002 Attendance 66,602,891Total Seats
1,471,082
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NBA 2002-2003 Attendance 20,362,242Total Seats
580,966
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NHL 2002 Attendance 20,381,908Total Seating
559,965
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Finally cupholders. what a great surprise on
opening day at Comiskey Park to find cupholders
on the back of the seats. Finally a place to put
your drink instead of all over the floor.
Thank-you, thank-you, thank-you
The Loop Radio Chicago April, 1992
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The Georgia Dome rising from the horizon. and
one of the things they dont have at Eiffel
Tower. Each of the 71,000 seats have a convenient
holder for your drink cup. Just one of the
fabulous features of the Georgia Dome
ABC Sports TV New York August, 1992
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Cupholder Advertising/PromotionsA Proven Success
Infiniti Coors Brewing Co. Pizza Hut Miller
Brewing Co. Safeway Qualcomm Budweiser Pepsi McDon
alds Heineken Lucent Technologies Dominos
Pizza Sparkletts
Coke Cola Papa Johns Hebrew National Toyota The
Sports Authority Aquafina Mountain Dew EverFresh
Juice Co. Alltel LaSalle Bank Geico Pella Windows
Doors Rolling Rock
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This Advertising medium has proven to be the most
appealing benefits of the Cupholder Sponsorship
SportsMedia.net
[phone]