Women and Tobacco Use: Deadly in Pink

1
Women and Tobacco UseDeadly in Pink

• The tobacco industrys latest marketing tactics
  to lure women and girls
  
• Tobacco-Free Michigan Meeting
• 4/29/09

2
The impact of smoking among women and girls

• How many women and girls smoke?
• 20 million women U.S.
• 17.4 - U.S.
• 24 - Michigan, ages 18 to 44
• 1.5 million girls U.S.
• Nearly 1 in 5 high school girls continue to smoke
  (18.7 )
  
• 18 - Michigan
• Each year, more than 170,000 women die from
  smoking-related diseases.
  
• Cardiovascular diseases (450,000 women)
• Lung cancer rates are decreasing for men, while
  they have yet to decline for women. (66,000
  women)
  

Sources CDC, (2007). MMWR CDC. (2007). YRBS
MDCH, (2007). BRFSS. MDE (2007). YRBS
3
Outcomes of smoking specific to women

• Menstrual problems
• Difficulties with conception
• ? cigarettes smoked, ? fertility
• Pregnancy complications
• LBW/VLBW infant, preterm birth, stillbirth,
  miscarriage
  
• Earlier onset of menopause
• Osteoporosis
• Becoming a greater issue for todays youth
  smoking at earlier ages
  

Sources USDHHS, (2004). The health consequences
of smoking A report of the Surgeon General.
4
What do women smoke?

• Select brands that are low tar or lower
  nicotine brands.
  
• Lights, Ultra Lights
• Virginia Slims Youve come a long way baby
• Historical ad campaigns
• There is no evidence that lower tar or lower
  nicotine brands reduce the risk of heart attacks,
  CLRD or lung cancer.
  

Sources Djordjevic, M.V. et al. (1997). Farrow,
D.C., Samet, J. (1991).
5
What is the Industry up to now?

• January 2007 R.J. Reynolds
• Latest version of Camel Camel No. 9
• Shiny black boxes with hot pink and teal borders
• Ads with flowery imagery and vintage fashion
• Promotional giveaways
• Hot pink flavored lip balm, cell phone jewelry,
  tiny purses, and wristbands
  
• Barbie Camel

6
What is the Industry up to now?

• October 2008 Philip Morris USA
• Virginia Slims purse packs with superslim
  cigarettes
  
• Promotion weight control and convenience of
  carrying cigs. in a small clutch-style purse
  
• Superslims Lights Superslims Ultra Lights
  
  

7
Response to Industry Campaigns

• Deadly in Pink Report
• CFTFK, AHA, ALA, ACS Cancer Action Network, RWJ
• www.tobaccofreekids.org/deadlyinpink

8
Taking Action

• FDA legislation
• Write to magazines featuring ads (handout)
• Vogue
• Glamour
• Cosmo
• Marie Claire
• SELF Isnt this a health fitness magazine?!?
• Allure
• Share Deadly in Pink video and report with
  members, partners, health care providers and
  elected officials
  
• Refer to web site http//www.deadlyinpink.org