Movies

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Movies
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Bright Side?

• "Through the magic of motion pictures, someone
  who's never left Peoria knows the softness of a
  Paris spring, the color of a Nile sunset, the
  sorts of vegetation one will find along the upper
  Amazon and that Big Ben has not yet gone
  digital."- Vincent Canby, Movie Reviewer

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Dark Side?

• Movies are one of the bad habits that corrupted
  our century. Of their many sins, I offer as the
  worst their effect on the intellectual side of
  the nation. It is chiefly from that viewpoint I
  write of them--as an eruption of trash that has
  lamed the American mind and retarded Americans
  from becoming a cultured people.
• - Ben Hecht, Screenwriter

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Hollywood is Our Royalty
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Movies are American Culture

• American culture is our biggest export.
• Movies are a major part of that.
• American media corporations earn half their
  profits from foreign sales.
• Film is affected by culture film is American
  culture.

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George Méliès

• George Melies magician used camera tricks
• 1902 film Trip to the Moon was first science
  fiction film

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Studio System

• Studio hired a stable of stars and production
  people who were paid a regular salary
• They couldnt work for anyone else

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Star System

• Promoting popular movie personalities to lure
  audiences.
• Florence Lawrence was Americas first movie
  star in 1909

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Movies Go Hollywood

• Moved from NYC to LA
• Block Booking
• United Artists William Hart, Mary Pickford,
  Charlie Chaplin, Douglas Fairbanks, D.W. Griffith
• Motion Picture Producers and Distributors
  Association (MPPDA) self regulation
• Sound

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Big Five

• Warner Bros, MGM, Paramount, RKO, and 20th
  Century Fox had 2/3 of box office receipts
• 1926 Walt Disney sells his car to pay for
  soundtrack of Steamboat Willie
• First animated sound cartoon in 1928

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Government Gets Involved

• The House Un-American Activities Committee
  (1947) 214 movie employees were eventually
  blacklisted
• United States v. Paramount Pictures exhibitors
  and producers were separated

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Movie Ratings

• Motion Picture Association of America (MPAA) 1966

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Academy Awards

• American Audience 40 million.
• Worldwide Audience 1 Billion.
• Started in 1928.
• Academy of Motion Picture Arts and Sciences is a
  professional honorary organization.
• 5,800 Voting Members.

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Top 10 U.S. Grossing Films

• Titanic 600 Million 1997
• Star Wars (IV) New Hope 460 Million 1977
• Shrek 2 437 Million 2004
• E.T. 434 Million 1982
• Star Wars (I) Phantom Menace 431 Million 1999
• Pirates of the Caribbean Dead Mans Chest 423
  Million 2006
• Spiderman 407 Million 2002
• Star Wars (III) Revenge of the Sith 380 Million
  2005
• Lord of the Rings The Return of the King 377
  Million 2003
• Spiderman 2 373 Million 2004
• The Passion of the Christ 370 Million 2004
• Jurassic Park 357 Million 1993

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Top Grossing Films (in 2007 Dollars)

• Gone With the Wind 1.3 Billion 1939
• Stars Wars (I) 1.1 Billion 1977
• The Sound of Music 937 Million 1965
• E.T. 933 Million 1982
• The Ten Commandments 861 Million 1956
• Titanic 844 Million 1997
• Jaws 842 Million 1975
• Doctor Zhivago 816 Million 1965
• The Exorcist 727 Million 1973
• Snow White and the Seven Dwarfs 717 1937

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2006 Movie Revenues

• 9.2 Billion
• 1.4 Billion tickets sold
• Rose 4.2 from 2005
• 606 films released
• Average ticket cost 6.58
• In 1946 (best year ever) 4 billion tickets sold

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Our Fascination with Movie Quotes

• May the Force be with you.
• Frankly, my dear, I don't give a damn.
• I'm going to make him an offer he can't refuse.
• Toto, I've got a feeling we're not in Kansas
  anymore.
• Go ahead, make my day.
• You talking to me?
• I'll be back.
• You had me at "hello.
• I'm king of the world!

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Ancillary Business

• Only 13 of movie studio revenue comes from box
  office receipts
• Other sources
• Pay TV and Network TV rights
• Syndication rights
• Airline rights
• Military rights
• College rights
• Song rights
• Book rights

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The Big Six

• The six largest studios control about 90 of
  North American box office revenues.
• Sony 21 (Japan) Columbia Pictures
• Fox 17 (Australia)
• Buena Vista 16.7 (U.S.) Walt Disney
• Warner Bros. 15 (U.S.)
• Paramount 11 (U.S.) Dreamworks
• Universal 10 (U.S.)

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3 sides of the business

• Production
• Distribution
• Exhibition

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Independents

• An independent film (or indie film) is produced
  without financing or distribution from a major
  movie studio
• Often, films that receive less than 50 of their
  budget from major studio are also considered
  "independent".
• 10 of US domestic box office revenue is from
  indie studios.

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Indies

• Halloween
• sex, lies and videotape
• Roger Me
• Clerks
• Pulp Fiction
• Swingers
• The Blair Witch Project
• Crash
• Good Night, and Good Luck
• Capote

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Movies have 3 Lives

• Theaters, Video, and Broadcast
• International as important as domestic
• Blockbuster Mentality (films cost 50-75
  million30-50 million for marketing)

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Summer Movies

• 40 of movie industry revenue for the year

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E.T. and Reeses Pieces

• Reese's Pieces was introduced nationally in 1980.
• By the time E.T. was released in June 1982 sales
  were sagging.
• Within two weeks of the film's release date,
  sales of the candy had tripled.

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Product Placement

• Marketing tool where products are 'placed' in
  films and TV shows.  
• The audience thinks the product just happens to
  be there.  
• The TV/film producer saves and earns substantial
  amounts of money through product placement.

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Movies Summary

• We consume films in a variety ways theater,
  television, DVDs, etc.
• Films affect American culture.
• Films are a major US export.
• Films promote products.
• Movie stars are Americas royalty.