Experiencing English

1
Experiencing English

• Book Four

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Unit Five

• Business Ethics

3
Procedure

• Lead-in Activities
• Picture-describing Discussion
• Passage A
• Warm-up Activity
• Cultural Notes
• Language Points
• Difficult sentences
• Summary
• Follow-up Activity
• Assignment

4
Lead-in

• Look at the following pictures and describe
• 1. What is happening? Can you describe to your
  partner any story related to the picture?
• 2. What do they imply?

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Passage A

• The Moral Advantages How to Succeed in
  Business by Doing the Right Thing

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Warm-up Activity

• What do you know about business ethics?
• What is your impression of business people in
  China? Do you think all the business people are
  frauds? Why?

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Warm-up Activity

• 3. Have you or your friends ever been cheated by
  a manufacturer? Describe your experience to your
  partner.
• 4. How to make great profits without cheating?

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Culture Notes (1)

• Business Ethics the study of ethical dilemmas,
  values, and decision-making in the world of
  commerce. It covers the following aspects

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Culture Notes (1)

• Governance regulation, corporate governance
  committees, etc.
• Creating an Ethical Culture strategic planning,
  human resources, organizational ethics, etc.
• Leadership executive compensation, tone at the
  top, the role of the CEO in ethics, etc.

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Culture Notes (1)

• Corporate Social Responsibility sustainability,
  stakeholder theory, triple bottom line, etc.
• Workplace Issues labor and employment practices,
  monitoring, work/life balance, etc.
• Product and Brand consumer safety, reputation,
  intellectual property, and strategic marketing.

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Culture Notes (1)

• Corporate Wrongdoing corruption, bribery,
  scandals, whistle-blowing, etc.
• Professional Ethics the behavior of managers and
  employees in matters such as loyalty, honesty,
  etc.
• Global Business Ethics cross-cultural issues
  that arise in different countries

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Culture Notes (2)

• In the 21st centurya new era of ecological
  limits, corporate ethics crises, and rising
  societal expectationsfirms rely upon healthy
  relations with different people not only
  creating healthy returns for shareholders but
  emphasizing good jobs for employees, a clean
  environment, responsible relations with the
  community, and reliable products for consumers.

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Culture Notes (3)

• Websites of interest
• http//www.business-ethics.com/
• http//www.businessethics.ca/

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• Text Analysis

Para 1-2 Introduction of notion of business
moral
Para 3-7 Elaboration on Morality in Business
Para 8-end Different views on business moral
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Language Points

• a modicum of a little of a few of
• There is not even a modicum of romance in this
  story.
• Anyone with a modicum of common sense could have
  seen that the project wouldnt work.

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Language Points

• cynical a. scornful of the motives, virtue, or
  integrity of others expressing or exhibiting
  scorn
• a cynical remark
• One refers cynically to human nature in
  accepting the inevitability of such undesirable
  human behavior as greed, murder, cheating and
  lying. (03??)

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Language Points

• taint v. to give sth an unpleasant quality to
  corrupt morally
• The air is tainted by the smell of burning.
• Scandals taint the mayor.

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Language Points

• get away with to escapeto run away from
• She will get away from housework as soon as
  possible.
• Tom had a car accident. Fortunately, he got away
  with it.

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Language Points

• obstruct v. to blockto get in the way
• After the earthquake many roads were obstructed
  by collapsed buildings.
• Conservatives have been obstructing reform for
  years.

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Language Points

• avarice n. greed
• She earned wealth beyond the dreams of avarice(
  an extremely large amount of money) from her
  business empire.

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Language Points

• villainy n. a bad or criminal behavior or act
• I wouldnt have thought she was capable of such
  villainy.
• Charlie strongly denied the acts of villainy of
  which he was accused, such as forcing people to
  watch while he smashed up their homes.

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Language Points

• utility n. usefulness
• The utility of the rescue equipment has still to
  be assessed in a real emergency.
• Different tax arrangements apply to public
  utilities.

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Language Points

• compassion n. pity
• I understand how difficult it must be for you,
  she said with compassion.
• The government hasnt shown much compassion for
  the sufferers.

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Language Points

• commendable a. worthy of praise
• She rescued a child who fell into the lake. Her
  action was commendable.

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Language Points

• advocate v. to support
• Extremists were openly advocating violence.
• He advocates the return of capital punishment.

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Language Points

• in the quest to in search for
• If the results to be valid, geophysicists will
  have a new theory to guide them in their quest to
  understand the earths inner physics. (??99??)

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Language Points

• constrain v. to inhibit or refrain, hold back
• Lack of water constrains the growth of the plant.
• feel constrained to do sth
• I feel constrained to write to him and ask for
  his forgiveness.

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Difficult Sentences

• 1. But wouldn't it be more advantageous if you
  actually could get away with it? Profits would
  soar out of sight! (Para. 2, line 1)
• Wouldnt it be better if you really run away from
  it? You would make so much money.

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Difficult Sentences

• 2. The contemporary media often characterize
  business as nothing more than a self-serving
  exercise in greed, carried out in as corrupt and
  ruthless a manner as possible. (Para. 9, line 1)
• The modern press often describes business as a
  greedy activity, done in corrupt and fierce
  manner.

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Difficult Sentences

• 3. Far from being a constraining force that
  merely keeps people honest and out of trouble,
  morality creates a fertile source of business
  motivation, inspiration, and innovation. (Para.
  12, line 10)
• Business ethics are not only a constraining force
  to keep people honest, but also a rich source of
  business motivation, inspiration and innovation.

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Summary

• Business ethics is a system of accepted beliefs
  in business, which governs the conduct of people
  in doing business based on the social moral
  values. Recently, more and more people, esp. CEOs
  in big companies have realized the importance of
  business ethics for their business practices,
  because you cant cheat

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Summary

• your customers forever and get away with it. Yet
  the traditional views of business ethics were
  cynical and skeptical, claiming that moneymaking
  is inevitably tainted by greed, deceit and
  exploitation and behind every great fortune lies
  a great crime. But today more and more business
  people have come to see things differently.

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Summary

• They suggest that virtue is an essential
  ingredient in the recipe of business, a necessary
  component of a thriving business career.

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Follow-up Activity

• Listen to a story which happened to a housewife
  in a supermarket and then answer the following
  questions
• Why did every housewife wish not to pay for her
  shopping when they went to the supermarket?
• Why did Ms Edwards keep going to the supermarket
  although her kitchen was full of things which she
  didnt need?
• What does the story imply?

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Hints to the questions

• The notice inside the supermarkets entrance said
  that once a week one customer would get free
  goods.
• She wished to be a lucky custom who could get
  free shopping so she went to the supermarket to
  buy a lot of things.
• To make profit the supermarket used tricks to
  attract more customers. Its dishonest business
  conduct.

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Assignment

• Vocabulary exercises on Page 106 and translation
  exercise on Page 107

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Passage B

• Shaking Hands On the Web

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Procedure

• Warm-up Activity
• Cultural Notes
• Language Points
• Difficult sentences
• Summary
• Follow-up Activity
• Assignment

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Warm-up Activity

• What role do you think the Internet plays in
  relationship between people nowadays?
• Have you experienced buying goods on web? Do you
  like the idea of shopping on-line? Why or why
  not?
• How do you think a good seller should deal with
  his or her customers?

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Culture Notes

• Amazon.com offers online shopping from the
  earth's biggest selection of books, magazines,
  music, DVDs, videos, electronics, computers,
  software, apparel accessories, shoes, jewelry,
  tools hardware, house wares, furniture,
  sporting goods...

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Culture Notes

• as well as online shopping for millions of new
  used books on thousands of topics at everyday low
  prices.

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Language Points

• margin n. profit difference
• Many small companies operate on very narrow
  margins.
• The government estimates that its borrowing
  requirement this year could reach ?1,500 billion,
  subject to a wide margin of error.

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Language Points

• amaze v. to cause (one) to be extremely
  surprised
• I was amazed by how well he looks.
• Youve done all your homework in an hour? You
  amaze me.

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Language Points

• flog v. to sell, esp. quickly or cheaply
• He tried to flog his old car, but no one would
  buy it.
• Weve been flogging out neighbors our lawnmower.

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Language Points

• incumbent a. necessary which must be done
• He felt it incumbent upon/on him to raise the
  subject at their meeting.

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Language Points

• retail v. to sell goods to the public in the
  shops or by post
• The job is open to applicants with over two
  years experience in retail.
• The clothing company has six retail outlets in
  south-eastern Australia.

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Language Points

• commission n. payment to someone who sells
  goods brokerage
• Are you paid a regular wage or is it on/by
  commission only?
• She gets a 15 commission on every machine she
  sells.

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Language Points

• become of to happen to sb or sth
• Whatever became of old Watson?
• If she is sent to prison, what will become of her
  children?

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Language Points

• prominent a. very noticeable, well known or
  important
• The recent fraud scandal involved and discredited
  a number of the countrys most prominent
  politicians.
• The government should be playing a more prominent
  role in promoting human rights.

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Language Points

• shrink v. become smaller
• The programs audience has shrunk dramatically in
  the last few months.
• The companys profits have shrunk from ?5.5
  million to ?1.25 million.

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Language Points

• shift v. to move or change from one position
  or direction to another
• If we shift the furniture against the walls,
  well have more space to dance.
• Media attention has shifted recently onto
  environmental issues.

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Difficult Sentences

• 1. Jack Welch said something the other day that
  brought me up short
• What Jack Welch said that day struck me dumb with
  surprise.

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Difficult Sentences

• 2. But that isn't for the seller to say only the
  buyer's opinion counts when it comes to judging
  this connection.
• But in evaluating the relationship with the
  customers, the final say is not the sellers, but
  the buyers.

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Difficult Sentences

• 4. They're assuming, as are many business people,
  that the Net is destined to be a death pit of
  merciless price competition.
• Like many other businessmen, they think that the
  net will definitely result in ruthless price
  competition.

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Difficult Sentences

• 3. It is for sure, yet some companies are
  emphasizing it more than ever.
• It is certain that some companies have never
  placed as much emphasis on the person to
  relationship as it does today.

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Difficult Sentences

• 5. If we accept that human relationships are
  invariably the most rewarding parts of our lives,
  how can people get so cranked up about an
  experience in which they don't see, touch, or
  hear another soul?

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Difficult Sentences

• If people admit that human relationships are
  always the most rewarding parts, why are they so
  interested in the internet, on which you cannot
  touch, see and hear another person?

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Summary

• In the Internet Age, as products become
  commoditized and buyers compare prices and
  features continually, Human relationships are
  declining in the selling game. It is for sure,
  yet some companies are emphasizing it more than
  ever. The successful web creates a more human
  relationship than most

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Summary

• people realize.
• Its approved by the most prominent chiefs that
  creating a customer experience is superior to
  anything my competitors can create. The Net
  revolution is transforming selling where human
  buyers will make choices based on a new kind of
  interaction.

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Summary

• In this way as in many others, the Net puts
  everything out in the open. Well soon see who
  has relationships with their customers and who
  doesnt.

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Remember

• Cheating will be punished
• Honesty is the best policy.

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Follow-up Activity

• Answer the following questions
• 1. Do you trust the cyber world? Why and why not?
• 2. Can you accept cyber love? Why?
• 3. How do you make use of the Internet (daily
  life, work, study, social activities)?

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Assignment

• Prepare a Debate with a PeerDo you like
  (dislike) the New Human relationship on-line
  interaction?