Printing Partnership for Cities Readiness Initiative CRI

1
Printing Partnership for Cities Readiness
Initiative (CRI)

• Portsmouth Health Department

The Virginian-Pilot Newspaper
2
Objectives

• Discuss an efficient and cost effective method
  for disseminating critical information, via
  print, in a public health emergency.
• Outline design and layout considerations for pre
  and post event print messaging.
• Discuss application of the printing process
  utilized for a CRI event (short-term) to a
  Pandemic Influenza event (long-term).

3
Assumptions

• Public information available via
• Print
• Radio
• Television
• Internet
• Telephone hotline

4
Issues

• Speed and capacity 1.5 million in
• Uniform content in region
• Standard required messages
• Paper volume, storage and printing
• Limited resources
• Competition for resources

5
Some Quick Math!

• 1.5 million households x 8 pieces of paper 12
  million
• pieces of paper 2,400 cases of paper
• 2,400 cases _at_ 27.00/ case 64,800 in paper
  alone
• no toner/ink, packaging, delivery, etc.
• 1.5 million copies of B/W broadsheet 34,000
• 1.5 million copies of Color broadsheet
  50,000
• Cost based on consumables only!
• Cost Savings for Eastern Region
• B/W - 30,800
• Color - 14,800

6
Design Layout

• Software selection
• Adobe InDesign
• Minimize need for content change
• Document utilized regardless of distribution
  method
• Layout for readability
• Margins
• Proof

7
Translation

• Determine languages needed in your area
• English
• Spanish
• Tagalog
• Chinese
• Utilize certified translators/translation service
• Timeframe
• Initial primary document
• Event specific editing critical
• Need Software and Original Document (InDesign)
• Proof the translations

8
Questions for the Newspaper

• Can you print 1.5 million copies?
• How long will it take?
• Print ONLY no insertion into newspaper?
• Do we need a Plan B?
• Color print capacity?
• Page count and time frame?
• Cost?
• Can you distribute? How far?

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Considerations after 1st meeting

• No Plan B needed this meets the mission of the
  Virginian Pilot newspaper, however
• What does health dept. need Broadsheet or Tab?
• Size of paper dimension and format?
• Can newspaper change content?
• Delivery?
• (pickup or drop-off)
• Newspaper association provides forum for building
  partnerships

10
Additional Considerations

• Do not expect pro bono!
• Daily paper give as much lead time as possible
• Carrot dangled
• Medication for newspaper employees and their
  families shipped directly to the Virginian Pilot.
• Need relates directly to community service
• May use information in newspaper

11
Test Print

• One contact from Newspaper and Health Department
• Supply cell phone numbers and e-mail
• Confirm delivery of files to the printer
• Keep quiet so no one panics
• Utilize overlay of Exercise Only message
• How the product is bundled
• 5,000 copies printed

12
Distribution

• Virginian-Pilot has contract delivery
• Pushed out to 5 distribution centers
• Local Health Dept. planner to move product
• Size and dimension to the center
• Weight of the product
• Equipment to move product

13
In Addition We Receive

• PilotOnLine (website)
• LNC (Local News on Cable)
• The Virginian-Pilot
• Mobile and Email breaking news alerts
• Public information available via
• Print
• Radio
• Television
• Internet

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Summary

• Get to know your newspaper
• Dont be afraid to ask questions
• Consider collaborating regionally
• Purchase Adobe InDesign
• Hire a graphic designer, if possible
• Hire 2 translation providers
• Ensure understanding of time restraints
• Proof read, proof read, proof read

15
Questions Answers

• Donna Ruth, Emergency Planner Portsmouth Health
  District [phone], ext. 8518
• Pam Blair Miller, Regional Training Coordinator
  VA Dept. of Health [phone]
• Charmel Shock Peters, Ad Operations Manager
• The Virginian Pilot [phone]