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Section Divider Heading intro here.
Fostering e-inclusion the experience of UK
online centres
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E-inclusion survey.
Web pioneer
Beginner
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What do we mean by e-inclusion?

• The use of digital technology, either directly
  or indirectly, to improve the lives and life
  chances of all citizens and the places in which
  they live.
• The goal is not to get people using technology,
  its about the uses of technology to impact on
  and transform peoples lives.

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The evidence

• 17 million people in the UK not using computers
  and the internet 1 in 3 adults
• 75 of socially excluded people also digitally
  excluded
• 50 of people without access to the internet are
  65
• 49 are in social class DEs
• 75 are not working (inc retired and looking for
  work)
• 28 are in social housing
• 66 stopped at secondary school level (eg only 2
  have a higher degree)
• 86 dont have children under 18

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Myths and reality about e-Inclusion

• The internet is a luxury commodity
• Technology is essential to economy and society
  eg 90 of jobs require computer skills and pupils
  with home internet access have measurable
  increases to exam grades.
• Its just older people who arent online
• The digital divide is not just generational
  its also social.
• Market forces will solve the issues
• No evidence that market forces alone will solve
  the issue. In the UK, internet growth plateaued
  between 2004 and 2006.

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The problem is both wide and deep..
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What do we need to do to foster e-inclusion?
ACCESS

• PROFICIENCY
• SKILLS CONFIDENCE

GOVERNMENT LEADERSHIP PARTNERSHIP BETWEEN
THIRD/PRIVATE/PUBLIC SECTORS
MOTIVATION
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Access the UK picture

• 6,000 UK online centres providing community
  access in libraries, pubs, charitable
  organisations, adult education colleges
• Telecentre Europe
• Government has just announced support of 300m to
  provide home access for disadvantaged school
  children and their families
• More to be done make internet access integral
  requirement for new housing

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Proficiency the UK picture (adults)

• Informal ICT training little government funding
  available
• Active voluntary and community sector taking lead
• UK online centres provide informal support
• Myguide www.myguide.gov.uk launched October
  2007 and already has had more than 100,000
  registrations
• Media literacy access, understand, create

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UK online centre user journey
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Motivation the UK picture

• Those who are digitally excluded often need help
  and support community intermediaries crucial
• Supported by national PR and marketing campaigns
  eg Get online day, Silver Surfers day.
• Targeted projects e.g. Social Impact Demonstrator
  project

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Government leadership and partnerships

• Digital Inclusion Minister
• Cabinet Committee
• Digital Inclusion Action Plan
• National Digital Inclusion Conference
• Partnerships starting to be formed eg UK online
  centres/Microsoft

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Impact on public policy

• Adult education
• e-Government online public services
• Social inclusion
• E-democracy

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Research

• Understanding Digital Inclusion (2007)
• Economic benefits of digital inclusion (2008)
• Social impact of digital inclusion (2008)
• Helping to build a compelling business case for
  digital inclusion

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Thank you

• Anne Faulkner
• Head of Policy and Business Development, UK
  online centres
• afaulkner_at_ufi.com
• www.ukonlinecentres.co.uk