WORKFORCE

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WORKFORCE
Rachel D. Judisch Generation Iowa Commissioner

• Jim Gossett, CEcD
• Executive Director
• Carroll Area Development
• Corporation

Jeff Heuton Pella Corporation Carroll Operations
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• Pella
• Corporation

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Agenda
Pella Corporation overview Regional
information Recruitment efforts and
results Questions
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An Overview of Pella Corporation
Producer of premium windows and doors -
Privately held founded in 1925 13 U.S.
Manufacturing Facilities - About 9,800
employees company-wide Product
Distribution Pella Direct Sales Network serving
every major U.S. market National Accounts-Lowes,
Menards, large lumberyards International-Canada,
Mexico, Japan, China, other countries
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Pella Corporation - an industry leader

• Top Global Company for Leaders
• FORTUNE Magazine 2007

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About Pella Corporation

• Producing a variety of types and styles of
  quality windows and doors to meet virtually any
  design or budget need
• Innovative wood, fiberglass, vinyl, steel windows
  and doors commercial aluminum products like
  curtain walls, storefronts and more

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Growth of Pella Corporation
Portland
Sioux Center
Gettysburg
Carroll
Fairfield
Shenandoah
Pella
Macomb
Monett
Murray
Columbia
?
Tucson
?
Wylie
Company Facts

• Established in 1925
• 9,800 Employees

• 13 Manufacturing Sites ( )

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Hiring Barriers

• Low unemployment rate
• Lack of population growth
• Other employment opportunities
• Seasonality/quantity of hiring needs

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Kaizen Breakthrough Methodology Principles

• Clear objectives
• Team process
• Tight focus on time
• Quick simple
• Necessary immediate resources Immediate results
  (new process functioning by end of week)

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Hourly Recruiting/Hiring BPKJuly 2007

• Position paper
• Team members
• Scope
• Objectives
• Deliverables
• Considerations
• Map current state
• Brainstorming
• Map future state

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Results

• Advertising changes
• Newspaper, fliers, radio, billboard
• Online link to application through IWD
• Hispanic newspaper
• Educated IWD on Pella
• Process changes
• Streamlined requisition process
• Manager panel interviews eliminated
• Instant drug screen
• Organized a career fair

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Career Fair

• August 4th and 9th
• Hiring decisions same day

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Results

• August 4 125 applicants
• August 9 100 applicants
• Hired 57
• Increased applications by 174

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Reasons for Success

• Creativity
• Blitz advertising
• Community partnership
• Teamwork

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Questions?
Questions?
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Western Iowa Advantage Workforce Initiatives
SMART Economic Development Conference Workforce
Panel Des Moines, Iowa May 8, 2008
Jim Gossett, CEcD Carroll Area Development
Corporation
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• Challenges
• Population
• Workforce Availability
• Available Site and Building Inventory
• Business Climate
• Transportation
• Funding for Regional Economic Development

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workforce
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Western Iowa and Laborshed Specific Job Banks
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Jim Gossett, CEcD Carroll Area Development Corp.
cadc_at_carrolliowa.com 712.792.4383
www.westerniowaadvantage.com
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Generation Iowa Commission Road Map to Recruit
and Retain Young People to Iowa
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Iowas Brain Drain Our population is growing
less educated

• Iowa is Americas Schoolhouse Top in the
  Midwest (6th in US) as a net importer of
  college students
• But Iowa is a net exporter of its young,
  educated professionals (YPs), from college
  graduation to 32 y/o
• Each year, Iowa loses the gains made in college
  years, and an additional 4 of our YP population.
  
• Since 2000, our Brain Drain is 4th worst in the
  nation
• Brain Drain hurts Economic growth and
  productivity are closely linked to the growth in
  higher education

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Economic Growth slows, as educated Iowans leave
the state (Net migration data for 1995-2000, for
all ages)
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Why do educated young people leave Iowa? What do
YPs want?

• Highest Priority
• High-Paying Job in their Field of Study
• Other Tie-Breaker Priorities
• Demographic-Specific Amenities and Attractions
• Options for Career Advancement Mentoring
• Cost-of-living, including Repayment of Student
  Debt

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Why they leave Iowas Wages Lag

• Iowas Wages Lag the Region and the Nation
• Iowa ranks 43rd in the nation in wages, with
  wages 19 below the nations average
• Lagging wages cut across nearly all of Iowas
  industries, professions and rural / urban options
• Low wages, paired with the nations 6th highest
  student loan debt, force our college graduates to
  pursue higher wage opportunities
• Young professionals cite the wage gap as the 1
  reason they leave

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So what can we do?

• Legislative/community Initiatives
• Higher education tax credit
• Student loan education
• Expansion of career pathways
• Development of amenities

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Employer Best Practices

• Understanding of generational differences
• Gen X and Y (i.e. Millenials) tend to be
  opinionated, autonomous, yet collaborative.
• Critical viewpoint almost to a point of
  skepticism, but still seek praise.
• Very resourceful, efficient, and need
  flexibility.
• Appreciate and seek diversity.
• Teamwork strength creates weakness in leadership.

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Best Practices

• Tech savvy communication style that embraces a
  personalized approach.
• Fulfillment and self actualization are dictated
  by personal values.
• Opportunity for advancement and validation of
  success.

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Recruiting Generation Iowa

• Be community focused
• Internship program creation
• Development of a recruitment strategy
• - Relationships with colleges
• - Raise salaries for sought or critical needs
• - Focus on total compensation (sign on bonuses,
  tuition assistance, wellness benefits, transit)

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2008 reports are available on the websiteFor
background and data Situational Analysis For
employers Iowa Best Practices How to Recruit
and Retain Generation Iowa For policymakers
Road Map to Recruit and Retain Young People to
IowaIowaLifeChanging.com/Generation