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Why Internet Marketing

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Why Internet Marketing – PowerPoint PPT presentation

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Title: Why Internet Marketing


1
Why Internet Marketing?
2
  • Works 24 hours a day
  • Offers 2 way communication
  • Unlimited access
  • Interactive advertising
  • Supports current marketing efforts

3
Current Users
  • 40 million Americans use it
  • 100 million world-wide
  • By 2002 sales expected to exceed 300 billion
  • Information technology is growing 2ce as fast as
    the economy

4
Current Users
  • Average age is 35
  • 35 female
  • 45 married
  • 1/3 computer field, 1/4 educational 20
    professional
  • 40 have made purchase over 100
  • 300 million in furniture purchases in 1998

5
Technology Update(It took this many years to
reach 50 million users)
  • Radio - 38 years
  • Television - 13 years
  • Internet - 4 years

6
Promoting Your Homepage
7
Why Do You Need Promotion?
  • Just because you build it, doesnt mean they will
    come.
  • You are competing against not only your market
    area, but the entire world.
  • Your current future customers need to be able
    to find you.

8
HOW?
  • List homepage address on all current advertising.
  • On all publicity
  • newsletters
  • letterhead
  • business cards
  • billing statements
  • fax cover sheets
  • Register with search engines.
  • Link to other sites and your association sites.
  • Advertise on the web.

9
Link to?
  • Your trade associations
  • Suppliers
  • Customers
  • Complementary products

10
Advertising on the Web
  • To build awareness
  • Develop prospects
  • Meet customer needs
  • Generate orders
  • Build customer relations
  • Test market

11
Good Internet Advertising Includes
  • Clear message and identification on 1st page.
  • Facilitates easy access to further information.
  • The advertisement downloads quickly.
  • Provides the right information.
  • Product description, payment options, and contact
    information.

12
Common Search Engines
  • Submit it - www.submit-it.com
  • Yahoo - www.yahoo.com
  • Webcrawler - www.webcrawler.com
  • Infoseek - www.infoseek.go.com
  • Lycos - www.lycos.com

13
What is an Intranet?
  • When internet technology is used to create a
    private network within a company an intranet is
    formed.
  • Allows for immediate transfer of technology
    between locations.
  • Provides information such as product pricing,
    inventory lists, production schedules, and data
    bases for remote employees.

14
What is an Extranet?
  • An extranet is formed when the company allows
    outsiders into the intranet pages.
  • Customers can order on line.
  • Reduces paperwork
  • Minimizes errors
  • Provides better customer services
  • Shorten delivery times
  • Support distributors

15
Just for Fun
  • www.golfweb.com
  • www.cc.gatech.edu/gvu/user_surveys
  • www.loanpage.com
  • www.monster.com
  • www.previewtravel.com
  • www.priceline.com

16
Summary
  • Successful firms will integrate the Internet into
    their marketing and promotional campaigns.
  • Used properly, the Internet will be one more
    method of producing satisfied customers.
  • It is just a matter of time before it will be as
    common as the fax, cell-phone and digital camera.
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