Why Internet Marketing

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Why Internet Marketing?
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• Works 24 hours a day
• Offers 2 way communication
• Unlimited access
• Interactive advertising
• Supports current marketing efforts

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Current Users

• 40 million Americans use it
• 100 million world-wide
• By 2002 sales expected to exceed 300 billion
• Information technology is growing 2ce as fast as
  the economy

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Current Users

• Average age is 35
• 35 female
• 45 married
• 1/3 computer field, 1/4 educational 20
  professional
• 40 have made purchase over 100
• 300 million in furniture purchases in 1998

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Technology Update(It took this many years to
reach 50 million users)

• Radio - 38 years
• Television - 13 years
• Internet - 4 years

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Promoting Your Homepage
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Why Do You Need Promotion?

• Just because you build it, doesnt mean they will
  come.
• You are competing against not only your market
  area, but the entire world.
• Your current future customers need to be able
  to find you.

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HOW?

• List homepage address on all current advertising.
• On all publicity
• newsletters
• letterhead
• business cards
• billing statements
• fax cover sheets

• Register with search engines.
• Link to other sites and your association sites.
• Advertise on the web.

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Link to?

• Your trade associations
• Suppliers
• Customers
• Complementary products

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Advertising on the Web

• To build awareness
• Develop prospects
• Meet customer needs
• Generate orders
• Build customer relations
• Test market

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Good Internet Advertising Includes

• Clear message and identification on 1st page.
• Facilitates easy access to further information.
• The advertisement downloads quickly.
• Provides the right information.
• Product description, payment options, and contact
  information.

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Common Search Engines

• Submit it - www.submit-it.com
• Yahoo - www.yahoo.com
• Webcrawler - www.webcrawler.com
• Infoseek - www.infoseek.go.com
• Lycos - www.lycos.com

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What is an Intranet?

• When internet technology is used to create a
  private network within a company an intranet is
  formed.

• Allows for immediate transfer of technology
  between locations.
• Provides information such as product pricing,
  inventory lists, production schedules, and data
  bases for remote employees.

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What is an Extranet?

• An extranet is formed when the company allows
  outsiders into the intranet pages.

• Customers can order on line.
• Reduces paperwork
• Minimizes errors
• Provides better customer services
• Shorten delivery times
• Support distributors

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Just for Fun

• www.golfweb.com
• www.cc.gatech.edu/gvu/user_surveys
• www.loanpage.com
• www.monster.com
• www.previewtravel.com
• www.priceline.com

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Summary

• Successful firms will integrate the Internet into
  their marketing and promotional campaigns.
• Used properly, the Internet will be one more
  method of producing satisfied customers.
• It is just a matter of time before it will be as
  common as the fax, cell-phone and digital camera.