DESIGNING AND MARKETING A BUSINESS WEBSITE

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• DESIGNING AND MARKETING A BUSINESS WEBSITE
• OCTOBER 15, 2003
• CHAMBER SEMINAR

Dimension Studio, Div. of Dimension Ventures,
Inc. Creative Web Communication Design Studio
Chapel Hill, North Carolina www.dimensionstudio.b
iz info_at_dimensionstudio.biz
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You never get a second chance at a first
impression
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Would you start a business without a business
card?

• Today, a website is equally important

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Interactive Business Tools

• Why do you need a website?
• To get known
• Your competitor has one
• Sell your business online
• Have info accessible online
• Make Web work for you.

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What Makes a Good Website?
Web team
Your Business Website
Website elements
Marketable
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Misconceptions

• 1. A graphic/ web designer?
• 2. Looking good?
• 3. Company image and goal
• 4. Super-fast website?
• 5. Design Development?
• 6. Cost

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Cost

• Whats the real obstacle to having a good
  website?

Hammering 2 Knowing where to hammer 43
An invoice given by a carpenter
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CHOOSING A WEB TEAM
TRUST
YOURSELF TO MAKE CHOICE
WEB DESIGNER
GOOD COMMUNICATOR GIVES RIGHT ADVICE
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GOOD WEBSITE ELEMENTS
CONTENT DESIGN NAVIGATION
CREATIVITY IDENTITY INTERACTION
SEARCH ENGINE FRIENDLY
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CONTENT
Would you ever hand out outdated brochures?

• Up-to-date Studio Updater
• Credible, One-stop shopping
• Search Engine Friendly

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STUDIO UPDATER
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ONE-STOP SHOPPING
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SEARCH ENGINE FRIENDLY

• 85 of people discover websites through Search
  Engines

10th WWW User Survey conducted by Georgia Tech.
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How search engines work with content?
YOUR WEBSITE
RELEVANT KEYWORDS
SEARCH ENGINE SPIDERS (LOVE CONTENT)
WEBSITE CONTENT
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DESIGN

• User-friendly
• Simple
• Right look/ image
• Search-Engine Friendly

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Design Image, User-Friendly
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NAVIGATION

• Access in 2 clicks or less
• Site-map/ search function
• Continuity
• Search-Engine Friendly

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Navigation Basic Drop Down
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Navigation Search Site-Map
SEARCH
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CREATIVITY

• ACT OR POWER OF CREATION

NON-IMITATIVE
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CREATIVITY
( WEB DESIGNER)
IMAGINATION
IN YOUR CONTROL
CREATIVITY
AN IMAGE/ PERCEPTION
(SITE VISITOR)
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CREATIVITY ELEMENTS

• So, how can I make my site creative?

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light at the end of the tunnel
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(No Transcript)
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A Level Playing Field
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BRANDING
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What does your website actually sell?
USER EXPERIENCE
YOUR BRAND
YOUR COMPANY
YOUR PRODUCT/ SERVICE
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The Human Touch

• Web lacks human contact
• People crave personalization

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COMMUNICATION WORKS EVERY WAY EXCEPT ONE-WAY.
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BE PERSONAL

• Meet the team section
• Emails answer quickly personally
• Live chat time
• No generic photos real pictures

Re-invent the handshake online!
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Additional tools
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PROJECT MANAGEMENT SYSTEM
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Order Form Vs. Ecommerce
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QUICK QUOTE CALCULATOR
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NEWSLETTER MAILING LIST
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FLASH EDUCATIONAL VIDEO
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FLASH PRODUCT DEMO
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What Makes a Good Website?
Web team
Your Business Website
Website elements
Marketable
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GOOD WEBSITE ELEMENTS
CONTENT DESIGN NAVIGATION
CREATIVITY IDENTITY INTERACTION
SEARCH ENGINE FRIENDLY
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Thank You.
You never get a second chance at a first
impression