New Realities Step 2'04

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New Realities Step 2.04

• Social Networking and User-Generated Content

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Wheres it going?

• NPR New Realities Meeting scheduled for Monday.
• With the Open Agenda in use, no one knows whats
  going to happen.
• SRG and others are working on a mission statement
  (draft will be ready by next week)
• MF is working on a briefing paper for IMA GMs

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Looking ForwardTimetable for Discussion and
Decisions
Very unofficial. Does not reflect any
organizational commitments

• Meeting in DC, May 1-2
• DEI Conference in July
• SRG Meeting in August
• PRPD Meeting in September
• Public Radio Leadership Forum in November

This seems to be a good path for the New
Realities discussion, allowing up to 1,000
individuals to be briefed on the issues and to
interact with some of the leadership.
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Looking ForwardThings you might want to start
talking about

• Many of the draft ideas being tossed around
  involve pilot programs.
• What areas of RD are you most interested in?
• Are you willing to work with Gather or PI to test
  various approaches to social networking?
• Are you willing to research with new approaches
  to revenue that surfaced last week?
• Have you developed a content strategy that you
  could recommend to others?

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Heads Up

• New Report Circulated to IMA Members
• Social Computing, Forrester Research (link sent
  with the invitation)

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Today Social Networking

• David Cooperstein, Gather.com
• Debra May Hughes, PI (Public Action)
• Todd Mundt, Chief Content Officer, Michigan
  Public Radio and TV
• Other distinguished participants
• Note Next week we will focus on getting more
  sleep.

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Today Goals, Process

• Hear from people in the biz, planning or
  implementing social networking webservices.
• Continued focus on May 1-2. Their insights and
  suggestions could shape the discussion.
• Identify areas of interest for station
  exploration
• Informal. QA.
• Use hand-raising icon or the chat box for
  questions.
• Dont be afraid to interrupt.
• We will end between 400 and 415 ET.

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Areas to Explore

• Whats happening now especially from Gather.
• What is PI planning.
• Is this something that stations can use?
• What about the demographic match is this just
  something younger people do?
• User generated content are we ready to share
  control? Do we have a choice?

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Upcoming Events

• All audio and PPTS online at integratedmedia.org
• New Realities Meeting in DC May 1-2
• Next webconference Thurs. May 4 What happened
  at the New Realities discussion?
• All conferences at 3PM ET/Noon PT

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Thank you

• Especially to David Cooperstein, Gather.com
• Debra May Hughes, Public Interactive
• Terri Hall Jackson organized todays meeting