Unified Messaging From Online 2000, Inc.

1
Unified Messaging From Online 2000, Inc.
Barnett
www.online2k.net
954-287-1000
2
What are the 2 biggest challenges that a REALTOR
faces today with clients and customers?

• I used to ask the REALTORs, what are the biggest
  challenges that you face from Sellers/Buyer? as
  a REALTOR? They say
• The Buyers/Sellers say that the REALTOR never
  stayed in contact/I never heard from them again,
  after they listed the property. Later they say
• You charge too much.
• These comments are proven by NAR to be true as to
  what the public believes about our profession via
  surveys that may be located on REALTOR.org.

Barnett
www.online2k.net
954-287-1000
3
How to be the first agent that they reach!
VOIP
Barnett
www.online2k.net
954-287-1000
4
Talking points

• Buyers drive by a house today/tommorrow
• Agent goes on a listing appointment
  today/tommorrow
• Agent holds open house today/tommorrow
• Unified in this case means all ways

• C

onstantly, onsistant, ommunication!
Barnett
www.online2k.net
954-287-1000
5
Before You Go on Your Next Listing Appointment

• Ask the Seller to Please, describe 3 things that
  they liked about the house when they bought it?
• What are the 3 things that they may have done to
  improve the property?
• What 3 things do you like least about the
  property?
• Print the tax rolls and Create the CMA, archive
  pages and backup documentation.
• Call On2k to setup a new phone number for this
  listing and then set your preferred IVR options.
  (Well discuss how to do this in a couple of
  minutes.)
• 6. Set the appointment to present the Marketing
  Plan and CMA.

8.5 million or 85K Use your website with a link
to a contact web page. On the On2k page you may
use a voice recording to describe the property or
anything else.
Barnett
www.online2k.net
954-287-1000
6
Listing Appointment

1. Present the Marketing Plan, Your Marketing timing
   calendar, Your references, Company information
   and the CMA with the backup documentation that
   you might need to get the property priced right.
2. When you present the Marketing plan,explain how
   easily a prospective Buyer will be able to reach
   you. You are more available.
3. Demonstrate by giving them a phone number to call
   from their home phone.
4. You have already set up a phone number for this
   listing to bring you more buyers and help sell
   the property faster.
5. By the way, you might want to change the name
   of the account to the address, so that you may
   login as the address.
6. It adds a little flash, a little bling, bling to
   catch the Sellers eye. Just like using their
   name several times gets their attention so will a
   familiar address.

Barnett
www.online2k.net
954-287-1000
7
Marketing Plan

• 1. We are committed to providing quality service
  to all of our clients. To ensure your property
  is marketed to an optimum level and receives high
  market value, the following services will be
  performed.
•  
• 2. View and Photo Home, Judge How to Market
  Home 
• Agree on Price, Terms and Financing 
• Submit Listing to MLS  
• 4. Install Sign and Lockbox 
• 5. Create 'Just Listed' Flyers 
• 6. Pitch Your Listing at Office and Board
  Meetings 
• 7. Schedule Office Tour 
• 8. Create Brochures 
• 9. Place 'Open House' Ad in Local Papers 
• 10. Place Internet ads, REALTOR.com Featured
  Property Ads, YourCompany.com, Yahoo.com ads, MSN
  ads, Other office websites 

Barnett
www.online2k.net
954-287-1000
8
Marketing Plan contd

• 11. Place Local Cable TV Advertisement 
• 12. Phone All Potential Buyers with Details of
  Listing 
• 13. Hold Open House for Brokers 
• 14. Hold Open House for Public 
• 15. Follow Up on Open House for Brokers 
• 16. Follow Up on Open House for Public 
• 17. Give You a Status Report 
• 18. Go Over Any Changes 
• 19. Review Pricing 
• 20. Create New Marketing Plan

Barnett
www.online2k.net
954-287-1000
9
Marketing Timing WindowPrice it right to get the
best exposure.

• The marketing window is so important because of
  the technology that exists today.
• As soon as a listing comes on the market a
  matching process begins inside the MLS.
• REALTORS run daily hot sheets and find the new
  listing.
• After a REALTOR has shown a Buyer the first time
  they will add them to the database with search
  criteria.
• The MLS system will automatically match new
  listings to buyers that have had their search
  criteria entered on the system. Then the new
  listing is automatically e-mailed to the buyer
  and the buyer agents.
• This is why the price needs to be absolutely
  right the first time and the multiple photos or
  virtual tour must appear as quickly as possible.
• Some Sellers think, Oh lets try a little bit
  higher price, we can always lower it. The system
  isnt setup to encourage that program. If your
  price isnt right the first time it will miss
  those Buyers that are ready to buy, NOW.
  Resulting in a delay that might not be optimal
  for your move. We like to do it right the first
  time and get you the best price that is available
  from the market today. Perhaps this small graph
  will help you understand why some property has
  been on the market for so long. Together we will
  make a plan that suits your goals and properly
  moves your property.

Skip this and look at the graphic!
Just look at weeks 1-5!
Barnett
www.online2k.net
954-287-1000
10
Pricing Triangle

• Positioning Your Home In The Marketplace
• The pricing triangle represents all of the
• potential buyers in the market for a given
• home. The higher your asking price is on
• the triangle, the lower the percentage of
• buyers who will be interested in
• purchasing it. As the asking price
• increases toward the peak of the triangle,
• the number of potential buyers who are
• willing to pay a premium price for the
• home declines, until the price is so high
• that no prospects are attracted at all.
• As the asking price declines toward the
• base of the triangle, the home is
• perceived to be a "bargain" and the
• number of potential buyers increases.
• Ideally, you should price your home in the
• range of actual fair market value. Your
• sales associate can help you determine

Priced Right!
Barnett
www.online2k.net
954-287-1000
11
References

• Here is a list of all of your past clients.
• Their photos and perhaps their comments on a
  website, so that a prospective client be it Buyer
  or Seller may actually hear their comments about
  you!
• A verbal resume if you will!

Barnett
www.online2k.net
954-287-1000
12
Company information

• How many years in the business?
• Areas of specialization?
• Local servicing?
• Etc
• Etc
• Etc

Barnett
www.online2k.net
954-287-1000
13
CMA

• Comparative Market Analysis
• Prepared for  Doris and Bob Barnett         
• For property at 1234 Anywhere St           

Barnett
www.online2k.net
954-287-1000
14
Marketing Demonstration

• Ask the Seller to press 1 to skip the message. We
  will set this up to go directly to you as in
  example 5.
• Press 2 to hear more information about the
  property.
• Press 3 for 3 ways to finance this property. This
  can also be a recording from you or a lender or a
  direct connect to the lender.
• Press 4 to set an appointment to see the inside
  of the property. This could go directly to your
  Buyer Agent.
• Press 5 to speak directly to the REALTOR who is
  marketing this property. (Your cell phone will
  ring. Explain that all of your phones just rang,
  not just the cell phone. It follows you.) You
  dont want to miss any calls about their
  property.

Barnett
www.online2k.net
954-287-1000
15
Listing Appointment

• Go to your website.
• Ask the Seller to click on your Instant message
  logo and send an instant message, by typing it in
  the instant message box.
• Show them your cell phone where you are receiving
  the instant message and returning the call or
  show them where you can see the instant message
  on your website.
• This immediate gratification helps them and you.
  They are satisfied that you may be reached and
  are interested in being contacted at all times.
  You appear to be a go-getter and will
  aggressively pursue buyers for their listing. You
  are an immediate responder! (By the way they
  happen to believe that this is a good thing!)

Barnett
www.online2k.net
954-287-1000
16
Features on your business message center include

• Voice Messages
• Fax Messages
• E-mail Messages
• Wireless Messages
• Scheduling Messages
• Immediate Messages
• Service Requests

Barnett
www.online2k.net
954-287-1000
17
The Flyers will change
Hear more for Free
Please note I am in touch 24 hours a day. If you
try to reach me by text it is changed to Voice
and sent to my voice mail and/or e-mail. If you
try to reach me by phone (voice) it is also sent
to my e-mail and I may retrieve it by voice or
text to my Cell phone. I can pickup faxes from my
website, schedule appointments, and receive
service requests all through my website.
Hear 3 ways to finance this property
Call for the Buyers Buzz
One number Your House ON
This listing is ON, call for free information.
Barnett
www.online2k.net
954-287-1000
18
Now you have the listing

• A Buyer drives by the home and is interested in
  HEARING more.
• They dial the One Number, ON2K phone number and
  are offered a list of choices.
• Your flyer told them that they could over- ride
  all of those choices by pressing 1 to get to you
  immediately.

Barnett
www.online2k.net
954-287-1000
19
Remember how people reach you

• Unified in this case means all ways

VOIP
Barnett
www.online2k.net
954-287-1000
20
Voice Messages

• Hear your Voice Messages
• Messages will play thru your computer speakers
  after you access the website with your login.
• Messages may be forwarded to another On2k number,
  perhaps to an assistant or Buyers agent.

Barnett
www.online2k.net
954-287-1000
21
Fax Messages

• You can view all your faxes on the web.
• Plus, you can move your faxes into the message
  archive and store them permanently.

Barnett
www.online2k.net
954-287-1000
22
Now comes an offer from a Buyer

• Since you are available immediately for all of
  your listings, you may be closing both sides of
  the transaction even more often.
• Remember that it is a critical handling issue,
  whenever you fall into an intermediary position.

Barnett
www.online2k.net
954-287-1000
23
E-Mail Messages

• When you sign up with Online 2000, you may use an
  On2K e-mail address that you may or may not
  change as long as you are our customer.
• You may forward E-mail to any device
• You may consolidate all E-mail addresses here in
  1 location.
• You will want to have mail server address and
  logins of any other e-mail server.

Barnett
www.online2k.net
954-287-1000
24
E-mail features

• You may setup an Automatic E-mail via the
  Auto-Response to send an immediate message should
  you not be able to respond as quickly as you
  prefer.
• Mail Processing lets you setup rules Similar
  to the Rules Wizard in MS Outlook
• You may setup a vacation message, which is only
  sent once to each Sender of E-mail
• Setup Signatures
• View all recipients who have received the
  vacation message to catch up.

Barnett
www.online2k.net
954-287-1000
25
Account Status

• A user does not have to wait until the end of the
  month to view system usage, you may return to
  this page at anytime.
• Caller ID capture is available with VOIP Phones.
• You may view a history of calls
• Search by a dialed phone number up to 4 months
  back
• You may view and download your call records in an
  MS Excel format and should you decide to bill for
  calls everything is right here when you need it.

Barnett
www.online2k.net
954-287-1000
26
Account Info

• Change passwords
• Contact information
• This is where you might use the address as the
  name.
• Credit card information

Barnett
www.online2k.net
954-287-1000
27
VOIP Phones are designed to be able to make
telephone calls over the internet.

• It also works with an ATA (Analog Telephone
  Adapter) device.
• If you have a sound card and no microphone there
  are headsets that are IP enabled and easy to
  transport for your communication needs.

• It works with hardware devices that look like a
  Plain Old Telephone (POTS) phone.
• It also works with software that lets you use
  the microphone and speaker on your laptop or
  desktop computers.

Barnett
www.online2k.net
954-287-1000
28
Web Contact

• From the website, you may request your messages
  and your designated number will be called with
  them.
• Click on Send text 2 speech messages and send
  text to anyone anywhere if you know their phone
  number.
• Edit your web contact phone number.
• (This should not be an On2k number or your
  messages end up in a loop.)

Barnett
www.online2k.net
954-287-1000
29
Fun Facts

• We can send your Voice Mails to an e-mail account
  and it shows up in a wav file.
• The wav file may be copied to a website and used
  to describe in an audio way, everything that you
  would like to be able to say in person.
• The BUZZ!

Barnett
www.online2k.net
954-287-1000
30
Scheduling Messages

• Scheduling appointments becomes very easy with
  our web interface.
• Anyone with an internet access can schedule an
  appointment with you any time, any where.
• They can also check the appointment's status in
  your lobby.

Barnett
www.online2k.net
954-287-1000
31
IMImmediate Messages

• Anyone with internet access can send an immediate
  message to you.
• If you have a portable device set up with us, you
  can receive immediate messages to your device or
  through the web.

Barnett
www.online2k.net
954-287-1000
32
Call Management

• Configure the system to match your needs e.g.
  Voice Mail, Meet me, Direct Connection, Call
  Blasting and Personal IVR.  

Barnett
www.online2k.net
954-287-1000
33
Message Notification

• Configure the system to notify you thru email or
  phones.
• To choose how you will be notified-Click on the
  link

Barnett
www.online2k.net
954-287-1000
34
Preferences

• Online 2000 also provides you an user-friendly
  web interface to personalize your options e.g.
  Incoming Voice Mail Length, Language Settings,
  Music on Hold, Call Blasting and Email to Voice.
• All are configured through the links.
• They are also available when a user calls
  directly to the On2k number.

Barnett
www.online2k.net
954-287-1000
35
Call Detail Records

• You don't have to wait for the phone bill
  anymore. With our (CDR) Call Detail Records, you
  can view all of your calling activities instantly
  from the On2K website.

Barnett
www.online2k.net
954-287-1000
36
Web Lobby

• Your Lobby is a customizable web page that allows
  clients to request appointments and meetings,
  leave you messages, and see a list of your
  personal contact numbers. They can even send you
  an immediate message from anywhere in the world
  using only an Internet browser!

Barnett
www.online2k.net
954-287-1000
37
Flyer Banners and Sign Riders
You may want to advertise the features of your
new call system on your listings To hear more
about this property with 24-hr FREE Instant
Information dial Free Fast Facts call
954/561-xxx-xxxx. No obligation to hear more
about the property. No obligation to hear how to
finance the property. Hear more for FREE Instant
Info! Buyer Buzz about this property? What are
neighbors saying about this property?
Barnett
www.online2k.net
954-287-1000
38
Web stuff

• We like the idea of sound on your website too, it
  is also possible. When a buyer clicks on the
  photo of a house or on the virtual tour you may
  attach your WAV file describing the property.
  Remember sight and sound is as familiar as TV and
  everyone wants to watch.
• I would attach a wav file for
• Property descriptions.
• References or praise or Buzz.
• Your verbal resume or invitation to do business.
• Ways to finance a property.(Seller discounts?
  Allowances?)
• Requests for referrals

Barnett
www.online2k.net
954-287-1000
39
Hello welcome to the property at 2024 NE
Anywhere Street in N. Pleasant town, TX USA.
Thank you for calling about this property?
(Describe it in the glowing terms you felt when
you took the listing.) To make an appointment to
see the property Press 2 (this could be
forwarded to you, a buyer broker, an assistant,
the office, or the home showing company.) Would
you like to speak with a lender about financing
this property? Press 3 Do you want to speak
with the REALTOR now? press 4 (You could set
this up to ring 4 phones at the same time so that
you will get the call no matter where you are and
the other lines will hang up when you answer any
one of them. Caution the office not to pickup on
the first ring.) It could also ask for a name and
then follow you. Thank you for calling about the
property and we look forward to speaking with you
shortly.
Barnett
www.online2k.net
954-287-1000
40
Final thoughts

• We see this Unified messaging offering as
  potentially changing the way we do business today
  in the industry, for the better.
• I used to ask REALTORs what are the biggest
  challenges that you face in the industry today?
• Sellers claim They never stayed in contact/I
  never heard from them after they listed the
  property.
• Or You charge too much.
• We hope that you agree that we may have solved
  both issues at once.
• Now you will stay in touch very easily and this
  technology will demonstrate your value over and
  over. A true Value Added Service to your clients.
  Some REALTORS are adding an up-front fee to
  cover the initial value-added service fees.
  Exclusive phone line, virtual tours, enhancing
  the listing on REALTOR.com, and today maybe some
  gas?
• Remember Grandmas story of the Early Bird? Its
  still true today!

Barnett
www.online2k.net
954-287-1000