Subscriber Growth

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Subscriber Growth
The History Channel has experienced extraordinary
growth worldwide with an average growth rate of
32 per year!
Million
4
Powerful Brand
of network viewers saying that brand attribute
very much describes the network
Valuable The Weather Channel 73 The History
Channel 72 Discovery Channel 71 TLC 68 Food
Network 60 HGTV 58 Avg. Broadcast Network 43
High Quality The History Channel 80 Discovery
Channel 80 Disney Channel 79 Animal
Planet 75 The Weather Channel 74 TLC 73 Avg.
Broadcast Network 50
Entertaining Disney Channel 83 Cartoon
Network 83 Comedy Central 79 Discovery
Channel 79 The History Channel 77 Animal
Planet 77 Avg. Broadcast Network 77
Bold/Tries New Things Discovery Channel 60 The
History Channel 51 Comedy Central 51 Food
Network 51 TLC 51 HGTV 50 Avg. Broadcast
Network 33
Source 2004 Beta Research Brand Identity Study
5
Top 10 in the US
Source USA, Nielsen Media Research
Jan04-Dec04 Ad-supported cable networks M-SU
8p-11p daypart delivery.