Operational Plan

1
Operational Plan

• Team
• Carlos Galaviz
• Danny Pacheco
• Richard Wang
• Francis Cruz
• Amy Nguyen

2
Market Analysis

• Based on the numbers given to us by Marketing of
  1115 books per quarter we are scaling down our
  level of operations.
• While still servicing the 6 campuses of Cal Poly,
  UCR, UCLA, USC, Cal State Fullerton and Cal State
  L.A.

3
E-Commerce

• Customer Experience
• Site Design
• Attracting Customers
• Repeat Customers

4
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5
Distribution and Logistics

• Kind of capacity for sales support
• Delivery method of textbooks
• Sales process
• Trailer
• Location of trailer

6
Resource Requirements

• Administrative Resources
• Resources needed to support operations
• Cost to secure resources

7
Costs

• Salaries Full-time 150,000
• Wages On-Call / Part-Time 15,360
• Computers and computer peripherals 3,000
• Marketing materials (including advertisements and
  customization of trailer, uniforms, promotional
  items) 6,000
• POS Systems. (Includes computer, printer, barcode
  scanner, inventory management software, credit
  card terminal) 4,500
• Display Materials / Racks 1,000
• Physical site design 1,000
• Office furniture and supplies 6,000
• 1 Salaries based on of industry avg. of
  40,000.
• 2 5 part-time workers working 32 hours a week
  12
  weeks out of the year _at_ 8/hr

8
Zero-Inventory Theory

• Feasible?
• Logical operation requirement
• Interpretation

9
Publisher
Student Sell used book
Books
BookTruck WebSite
Student Campus
Student Home
Student Order
10
Scalability

• Our operational plan is small, flexible, mobile
  and fortunately scalable.
• We can increase our operations by acquiring more,
  and bigger trailers and actual tractors.

11
Future Acquisitions