Kwame Jackson Brand Presentation

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Kwame Jackson Brand Presentation
Kwame Jackson Brand Presentation 3.14.05
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Objectives

• Introduce you to Kwame Jackson
• Show you why Kwame can be a valued speaker,
  endorser and/or spokesperson for your
  organization

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Who Is Kwame?

• Educated Entrepreneur
• Harvard Business School educated
• PG and Goldman Sachs business experience
• Founder Chairman of Legacy Holdings LLC
• This background and top rate experience allow
  Kwame to be viewed as possessing bona fide
  business credentials with entrepreneurial flair.
  
• has demonstrated ability Kenneth Michael,
  President, NAI Michael Cos. in the Baltimore Sun
• Members of the business community and fellow
  Apprentice contestants have said of Kwame
• his knowledge, professionalism and charm
  distinguished him from the crowd The Times
  (United Kingdom)
• is a super bright guy Apprentice contestant
  mate Amy Henry in the Lexington Herald Leader
• Faced with a crisis, he was bold and decisive
  Toronto Sun
• is a business man with a master plan

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Who Is Kwame?

• Meaningful Motivator
• Highly sought inspirational/motivational speaker
• Student organizers of the 2005 Emerging Black
  Leaders Symposium at Tufts University have said,
  "Kwame serves as a young and accomplished example
  of what people like us can do," and describe him
  as someone who was young, successful and
  influential who people would listen to, and who
  had the power to inspire our peer group." -- The
  Tufts Daily
• Respected role model versus many celebrities seen
  as obtaining fame without morals
• Trenton school officials described Kwame as an
  ideal role model because his television presence
  made him recognizable and the show in which he
  appeared, in contrast to many, focused on hard
  work, not outrageous situations NJ Times
• Achieves both in spite of, and because of, the
  challenges some feel face those of his race
• Kwame Jackson is the exception to what black
  people on TV are usually cast as Vanity Fair

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Who Is Kwame?

• Aspirational while Attainable
• Unlike many other celebrities, Kwames
  achievements did not include an impossible or
  highly improbable plan. Because of this, his
  aspirations are seen as goals within his grasp
  versus distant dreams
• Kwames achievements prior to The Apprentice
  make him more credible, tangible and real
• hes not an actor.not pretending to be someone
  he is not David Woods, President Life and
  Health Insurance Foundation for Education in New
  York Times
• As a speaker on the national lecture circuit and
  spokesperson for the insurance industry, Kwames
  story has inspired audiences to say
• if he can do it, I can do it
• Kwames motivation and drive are what made him a
  success
• Hes a real-life story
• "I'll leave here feeling even more focused than I
  was when I came."

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Who Is Kwame?

• Healthy Humility
• Despite starring in one of the most watched
  reality TV shows and launching high profile
  business endeavors, Kwames style is more
  unassuming and understated versus overt and
  over-the-top
• Volunteer efforts continue to show his commitment
  to giving back (e.g., filmed PSAs for Joint
  Action in Community Service, Inc. Principal For
  A Day - P.S. 129 in Harlem, NY volunteered
  services for UNCF LEAD Program Inroads United
  Way)
• It is his gracious manner and down to earth style
  that has community leaders as well as celebrities
  commenting on his
• unassuming combination of class and grace
• mild manner
• subtle flair
• very genuine nature

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Who is Kwame?

• Fashion Forward
• Kwames physical appearance is elegant,
  deliberate and the product of hard work,
  presenting a perfect fit with his personality
• Physically fit, but more importantly, dedicated
  to a healthy lifestyle and committed to exercise.
• Known for his sophisticated style on The
  Apprentice
• Fans, press and fellow Apprentice co-stars can
  attest that
• Kwame has killer smile and gentlemanly bearing
  Detroit Free Press
• Kwame looked dapper and sharply dressed -
  Upscale magazine Nov. 2004
• Kwames arms got a lot of airtime - Apprentice
  contestant Katrina Campins in People Magazines
  50 Most Beautiful People issue May 2004
• Kwame is boyishly handsome Ebony Magazine
  Jan. 2005

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Why Will Audiences Listen?

• Kwames Appeal In the Key 18 -49 Demographic
• Inspirational to younger generation (16 - 25).
  They will listen to what he has to say because
  they aspire to be like him
• Featured speaker for student groups at
  approximately 25 colleges (including the London
  School of Economics) and numerous high schools in
  the last 12 months and receives dozens of new
  requests from high school, college and graduate
  school groups each week
• Keynote speaker at Future Business Leaders of
  America (FBLA) national convention Future
  Leaders in Health Care Conference and 6 INROADS
  Leadership Development Institutes and Corporate
  Recognition and Intern Awards Ceremonies
• Relatable to affluent adults (25 49) as a
  fellow successful business person, yet
  authoritative because of his advanced education,
  sophisticated demeanor and respected work
  experience
• The first season of The Apprentice averaged 20
  million viewers per week who had a median annual
  income of 66,000
• Featured speaker at National Black MBA
  Conference Annual Convention of the National
  Association of Insurance and Financial Advisors
  (NAIFA) GE African American Forum Global
  Symposium/Business Plan Competition American
  Express and PriceWaterhouseCoopers Linkshare
  Executive Marketing Summit Kansas City Life
  Insurance Companys General Agents Meeting Duke
  Energy MPA Scholarship Banquet and Hewitt
  Associates Black History Month Celebration

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How to Execute?

• Additional ideas
• Sponsorship opportunities for his speaking
  tour/professional networking series
• Sponsorship opportunities for www.kwamejackson.com
  (e.g., sponsor a live chat session, video QA or
  advice column)

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