real estate marketing

1
real estate marketing

• michael fischer

2
objective

• to create innovative beautiful affordable
  work/live space

3
our tenants

• are small businesses related to the arts.
  they need

beauty
value
service

• beautiful, inspiring surroundings
• a community of like minded people
• affordable rent!

happy tenant
4
criteria

• vicinity to arts community
• rent below market value
• intrinsic beauty of building

5
past projects

• 601 west 26th street
• conversion of rented warehouse space into studios
• helped attract higher paying tenants to building
• sold lease back to landlord
• 368 east 148th street
• created marketing plan website for conversion
  of manufacturing space.
• vienna, austria
• bought and restored undervalued apartments
• we add value to property!

6
project sales

• extensive planning
• 
  effective marketing

7
past tenants (partial list)

• annie leibovitz, photographer
• allan wexler, architect
• jennifer venditti, model agency
• john digregorio, architect
• susan sontag, writer
• tanya tribble, photographer

8
key benefits

• we rent or buy commercial space that
• is in vicinity to the arts community
• is in need of repair but has intrinsic aesthetic
  value
• we will renovate and
• add value to the property by
• renovating
• renting to arts-related businesses
• creating visibility
• attracting higher paying tenants, further
  increasing market value

9
next steps

• find more buildings!