MidWinter CEO Meeting

1

• Mid-Winter CEO Meeting
• March 9-13, 2008
• San Antonio, Texas

2
Breakout Session I

• Models for Partnering with Other Organizations
• Ken Reid, CAE
• Executive Vice President
• American Water Resources Association

3
Partnerships

• The Greatest change in corporate culture and
  the way business is being conducted may be the
  accelerated growth of relationships based upon
  partnerships
• Peter Drucker

4
What is a Partnership?

• A partnership is a voluntary collaboration
  between two or more parties in which participants
  work toward a common purpose or undertake a
  special project, sharing risks, responsibilities,
  competencies and benefits
• Curtis Sahakian
• Customer Partnering, An Executive
  Guide to Key Practices

5
Examples of Partnerships

• CESSE and Fusion Productions
• Delta Airlines and American Express
• ASAE and the Center and Principal Financial Group
• Marriott Hotels and Resorts and Starbucks Coffee

6
And..

• ASCE, AWWA, AWRA, and NGWA on Conserv Conferences
• AWRA and the University of Dundee on a joint
  water management and law conference
• Your Examples

7
Characteristics of Successful Partnerships

• Common Mission and Goals
• Clear Objectives and Responsibilities
• Collaboration of Resources
• Beneficial to all Partners
• Share the Credit

8
Partnership Considerations

• What needs or Aspirations is the partnership
  meant to fulfill?
• What are the expected results?
• How does this partnership fit into our strategic
  direction?
• What competencies and qualities are we seeking?

9
AND.

• Who will champion the partnership?
• What roles do we envision for ourselves?
• What will our partner(s) most need to know and
  understand about our members?
• What lessons have we learned from past
  partnerships?

10
Collaboration or Pay for Services?

• Is the relationship mutually beneficial and well
  defined, entered into by two or more
  organizations to achieve results they are more
  likely to achieve together than alone (Amherst
  Wilder Foundation)

11
OR..

• Is it, in reality, more reflective of a client
  provider relationship where the association
  pays for services from a provider or the provider
  pays the association for services provided

12
Case Study

• What are our needs that must be met in exploring
  this partnership
• What are our goals of the partnership
• What our resources required
• What is our role in the partnership
• Who will lead the effort on our behalf
• What are the first 5 steps for us in implementing
• the partnership