NSBE Region IV PublicationsPublic Relations Chair Information

1
NSBE Region IV Publications/Public Relations
Chair Information

• Current Position Holder
• Vincent Iduma
• r4publications_at_gmail.com
• Type Elected

2
Publications/Public Relations Duties from the
By-laws

• Shall be responsible for all Regional
  Publications not assigned to other REB members.
•  Shall be responsible for publication of the
  Regional Newsletter (approved by zone leader and
  RAB member).
•  Shall research publication alternatives.
•  Shall serve as Regional liaison for NSBE
  magazine, NSBE Bridge and serve on the National
  Publications and Public Relations Committee.
•  Shall submit articles to be included in the
  Regional Update section of the NSBE magazine.

3
Publications/Public Relations Duties from the
By-laws

• Shall design and distribute brochures containing
  information about Region IV to Region IV
  chapters.
• Shall design and have published informational
  brochures (i.e. Job Searching/Resume Writing,
  Engineering Disciplines, etc.), all carrying the
  NSBE logo and name, to be distributed to chapters
  and the general public.
• Shall prepare and submit articles affecting the
  public image of NSBE to other publications.
• Shall produce an official transition report at
  the end of term of office.

4
Other Duties

• Conferences
• Coordinate Media Relations w/National PR Chair
• Submit Press Releases
• Take pictures
• Write re-cap article
• Create necessary brochures and programs book
• Produce NSBE Regional Newsletter (The Circuit)
• Assist Chapter PR Chairs as needed
• Develop a Strategic Plan
• Prepare and submit monthly reports
• Present a position functional at the Regional
  Leadership Conference

5
PR Media Breakdown
6
How To Write A Press Release
Public Relations Two-way communication between
an organization and the public to create a
positive image. To Inform!
7
How To Write A Press Release

• For Immediate Release For more information
• Regional Contact
• ph xxx-xxx-xxxx
• Email xxxxxxx.com
• HEADLINE
• Subheadline
• DatelineFirst Paragraph (5Ws)
• Second Paragraphsupports the first with
  additional detail
• Third ParagraphTypically includes a quote
• Fourth Paragraphincludes additional info
• Final ParagraphBoilerplate information and number

8
How To Write A Press Release

• Clear sentence structure
• Short paragraphs
• Proper grammar
• Simple words
• Active voice
• A SECOND SET OF EYES IS KEY

9
Public Service Announcements

• Public service announcements
• Spot announcements
• as-recorded spots
• Standard length
• 10 seconds, or about 25 words
• 20 seconds, or about 45 words
• 30 seconds, or about 65 words
• 60 seconds, or about 125 words (not as common)