MGMT 5710 Management Strategies for Public Issues

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MGMT 5710Management Strategies for Public Issues

• Library Research

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Learning Objectives

• Locate industry information
• Locate company information
• Increase database searching skills
• Determine relevant research strategies for
  journals, trade publications, news sources,
  websites, and catalogs

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Locate Industry InformationSample Search for Nike

• Get the NAICS code from Hoovers by doing a
  Company Search on Nike
• Search Business Source Complete for articles on
  the industry using the NAICS code from Hoovers

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Locate Company InformationSample Search for Nike

• Search LexisNexis Academic Business News for Nike
• Click the News tab
• Select Terms and Connectors
• Search Nike in the Headline

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Searching within Journals

• Select Business Ethics Quarterly from the Class
  Page
• Choose Business Source Complete
• Choose Search within This Publication
• In the search box, type AND Nike

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Finding Internal Company Information

• Select Hoovers Online
• Do a Company search on Nike
• Choose the first record
• On the left menu, select SEC Filings
• Select 10K filings
• Select the first result
• Choose item 7 Managements Discussion

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Using the Library Catalog

• Do a Journal Title search on Business Ethics
• Select the first result
• Scroll down to the Subject Heading which is
  business ethicsperiodicals
• Click this subject heading to find 12 more
  journals with this classification

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Determine Relevant Search Strategies

• Journalsscholarlydiscuss theory
• Trade Publicationspractitioner-focusedanalyze
  current practice
• News Sourcesreport events
• Company/Industry Sourcesprovide financial
  information and key stats
• Internetcompany websitesprovide product and
  brand information