SiteScan Example

1
PCensus for MapPoint
Presented by Rob Batenburg GeoSpatial
Analyst rbatenburg_at_tetrad.com Tetrad Computer
Applications Inc. 500 1445 West Georgia
St. Vancouver, BC V6G 2T3 1.800.663.1334 x310
2
Agenda

• Introduction to PCensus
• PCensus for MapPoint Selected Basic Features
• - Profiling Study Areas
• Creating Thematic Maps
• Exercise
• PCensus for MapPoint Selected Advanced
  Features
• - Targeting by Lifestyle
• - Scanning an Area for Potential Sites
• Scoring with Multiple Variables
• Exercise
• DLI Member Pricing

3
What is PCensus?

• PCensus is a Geodemographic tool.
• Used by Business for Site Selection and Market
  Planning
• Determining Customer Demographics
• Understanding Market Potential
• Finding Winning Sites

4
Who Uses PCensus?

• Real Estate / Franchising
• Retail / Restaurants
• Financial Institutions
• Distribution Companies
• Government
• Healthcare
• Policing
• Education
• Church

5
Educational Users
PCensus for MapPoint PCensus for ArcView PCensus for MapInfo

BCIT Arizona State University Fairfield University
Cape Breton University Crescent School Houston Community College
Central Michigan University Harrisburg College Hunter College
Douglas College Library Harvard Design School McHenry County College
Georgia State University Idaho State University Miami University Middleton
Langara College Library Massachusetts Institute of Tech. SFU - Criminology
Loyola University Chicago Morehead State University University of Calgary
McGill University Library University of Arizona University of Southern Mississippi
Mercer University University of Kansas West Virginia University
Queens University University of Notre Dame
Simon Fraser University University of Utah
University of Alberta York University Library
University of Illinois
University of Montreal EP
Wichita State University
6
PCensus Profiles Locations

• Describe an area and quickly learn about the
  people who live there.
• - Retrieve Demographic Profiles for
• - Standard Census and Postal Areas
• - Circles
• - Polygons
• - Drive Time Regions

7
PCensus Finds Target Markets

• Describe your best customer and find where they
  live.
• - Create a demographic lifestyle
• Example Well-off Pet Owners
• (Household income 100K and spend 500 on
  pets)
• - PCensus finds and ranks target areas matching
  your lifestyle.

8
PCensus In Action

• Demonstration Exercises

9
DLI Member Academic Pricing

• Academic institutions can deploy PCensus in a
  lab setting for the cost of a single user PCensus
  software and data license.
• DLI Member institutions receive a 50 discount
  on the price of the 2006 Census database.
• DLI Member institutions receive a 50 discount
  on the price of selected Environics specialty
  databases.
• PCensus Software
• Mapping Platform (MapPoint, ArcGIS, MapInfo)
• Demographic Data

10
Want to Learn More?
Rob Batenburg 1.800.663.1334 x310 rbatenburg_at_tetra
d.com Tetrad Computer Applications Inc. 500
1445 West Georgia St. Vancouver, BC V6G 2T3
www.tetrad.com