theRIGHTSide with Armstrong Williams

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theRIGHTSidewith Armstrong Williams

• 2005 Media Kit
• The Right Voice.
• The Right Message.
• The Right Audience.

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About theRIGHTSide

• Dynamic radio and TV broadcasts that goes beyond
  the just the news.
• Provocative and refreshing commentary on the
  issues Americans care about most.
• Examination of issues on moral striving, family
  values, and other issues that animate our lives
  with meaning.
• Hosts distinguished guests from Vice President
  Dick Cheney to Secretary of State Dr. Condoleezza
  Rice to Earl Graves to House Majority Leader Tom
  Delay providing commentary, insights, and
  personal views as they navigate the policies and
  issues affecting our daily lives.

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Making National Headlines
One of the biggest names in political talk radio
and political talk TV. Washington Post, May
2002 Mr. Williams is also a popular and
ubiquitous political commentator, advocating
individual accountability and ethical rectitude
as a leading African-American conservative. Ne
w York Times, February 2005 When Armstrong
Williams appears on Television, he is predictably
pro-Bush. And he was that way well before he got
a 241,000 contract from the Bush administration
to promote the presidents education
policy. Washington Post, February 2005
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Armstrong Williams

• Nationally syndicated TV and radio show host.
• Host of TV Ones On Point
• Co-host with Sam Greenfield of popular radio
  show, Drive Time Dialog of WWRL, New York
• Bi-weekly, nationally syndicated newspaper
  columnist.
• Author of highly acclaimed, Beyond Blame and
  soon to be released, The New Racist.
• Founder CEO, Graham Williams Group, an
  international PR firm.
• Keynote speaker at events and conferences around
  the world.

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theRIGHTSidewith Armstrong Williams

• Viewer Profiles
• Demographics

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The Right Audience

• The show reaches more than 8 million people
  daily.
• 5 shows per week.
• Extensive, nationwide distribution outlets.
• Extremely loyal audience and fans.
• Motivated, quality viewers.
• Captive audiences through distinguished guests
  with exceptional insights and commentary.

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Technologically Savvy
People more likely to have a PC at home.
People more likely to do their banking online.
People more likely to find financial information
or do stock trading online.
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Financially Sophisticated
People more likely to have a full service
brokerage account.
People more likely have securities valued over
100K.
People more likely use American Express card(s).
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Affluent Audience
Number of viewers more likely to purchase a new
car over 40K.
Number of viewers more likely to purchase a new
car within 6 months.
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Family Oriented
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theRIGHTSidewith Armstrong Williams

• Distribution Outlets

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Extensive Distribution Outlets

• Liberty Broadcasting Television Network
• Servicing 4.4 million households, LBN is a
  television outreach of Thomas Road Baptist Church
  and the Jerry Falwell Ministries.
• LBN broadcasts an array of original and
  syndicated programming with a special emphasis on
  religious and moral themes.
• The RIGHTSIDE airs Monday, Wednesday, Friday,
  between 100 and 200 p.m. (EST).
• Sky Angel, Angel 1
• Broadcast nationally to over 6 million viewers.
• The RIGHTSIDE airs Sundays 1000 1100 p.m.
  (EST). Repeats Wednesdays at 730 a.m.

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Extensive Distribution Outlets

• DCTV Comcast Channel 6
• Broadcast to more than 200,000 viewers in the
  Washington DC metropolitan area.
• The RIGHTSIDE airs Friday between 900 and 1000
  p.m. (EST).
• The Christian Television Network (CTN)
• Broadcast on a national cable network which
  includes more than 2 million viewers in Detroit,
  New Orleans, and Baton Rouge, LA.
• The RIGHTSIDE airs weekdays 1200 100 p.m.
  (EST), repeats 1100 a.m. 1200 p.m. (EST) and
  again on Sunday from 1030 1130 (EST).

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Extensive Distribution Outlets

• WIAD TV 58, The Multicultural Network
• Broadcasts to a viewership of 1.2 million
  households.
• WIAD TVs original and syndicated programming
  promotes tolerance and appreciation of diversity.
• The RIGHTSIDE airs Tuesday, Thursday, and Friday
  between 900 and 1000 p.m. (EST).
• WIWU-TV
• Covers 60,000 cable households in the Marion, IN
  area.
• The RIGHTSIDE airs Monday, Wednesday, and Friday
  between 100 and 200 p.m. and 700 and 800 p.m.
• WBEK-TV Channel 16
• Covers 135,000 network households and an
  additional 115,000 cable households in the
  Augusta, GA market.
• The RIGHTSIDE airs from 200 to 300 (EST).

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Other TV and Radio Featureswith Armstrong
Williams

• TV ONE
• Offers a mix of original, public affairs and
  syndicated programming, including On Point With
  Armstrong Williams
• TV One airs Sundays 100 p.m. and 700 p.m. and
  Thursdays at 800 and 1000 p.m. (EST).
• WWRL RADIO 1600
• Talk AM radio station serving the tri-state area
  of New York, New Jersey and Connecticut.
• Airs Monday thru Friday between 300 and 600
  p.m.
• Live on the Internet daily at WWRL1600AM.com
• WWRL Radio is a 24-hour talk show Monday through
  Friday.

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Other Distribution Outlets

• GRAHAM WILLIAMS GROUP
• Armstrong Williams contributes a weekly column
  which is distributed by RIGHTSIDE PRODUCTION,
  INC., and is currently featured in a wide array
  of African American and mainstream papers
  including
• New York Amsterdam News
• Baltimore-Washington Afro-American Newspapers
• News Dimensions
• Chicago Independent Bulletin
• Town Hall Communications
• NEWSMAX.com
• Marion Star-Mullins Enterprise
• National Liberty Journal
• Florence Morning News

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theRIGHTSidewith Armstrong Williams

• Distinguished Guests

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Featured Guests

• Vice President Dick Cheney
• Dr. Condoleezza Rice
• Colin Powell
• Senator Arlen Specter
• Dr. Maya Angelou
• Grammy Award Gospel Legend Shirley Ceasar
• Sir. Harold Evans
• Mayor Michael Bloomberg

• Speaker of the House Dennis Hastert
• Grammy Award Winning Artist Naomi Judd
• Rep. J.C. Watts
• Earl Graves
• Dr. David Satcher
• House Majority Leader, Tom Delay
• Dr. Ben Carson

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2005 Commercial Spot Rates
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60 Second Spots
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30 Second Spots
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The Armstrong Williams Story
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Armstrong Williams Story

• 1981-1982 Congressional Black Caucus Youth of the
  Year
• 1982-1986 Confidential Assistant to Chairman
  Clarence Thomas at the EEOC.
• Anita Hill scandal inspired his efforts to defend
  his mentor leading to his career as a newspaper
  commentator.
• Featured columns ran in USA Today during the
  early 90s.
• 1987 Founded Graham Williams Group with former
  Chicago business partner, Stedman Graham
• 2004 Presidents Commission on White House
  Fellows
• 2000 Member, National Board, Child Help USA
• 2003 Member, Washington-Baltimore Afro American
  Newspaper Board
• Lifetime Member Phi Beta Sigma
• 1991 Distinguished Alumni Award SC State
• 1996 Selected to Vanity Fair Hall of Fame

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Armstrong Williams Story

• As a boy on his parents 200-acre South Carolina
  farm, he slopped the hogs at 430 a.m.
  everydayand now, inside the Washington Beltway,
  he takes on the sacred cows of liberalism
  everyday.
• Guided by deep respect for traditional moral
  values those shared by most Americans.
• Third-generation Republican scrutinizes these
  same values in his nationally syndicated
  newspaper column. Why they matter, to whom they
  matter, and what happens to societies when they
  stop paying attention to them.

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Armstrong Williams Story

• Williams is no fan of the culture of
  victimization and government-sponsored laziness
  that he thinks liberalism has inflicted on
  Americas poor.
• Though unshakably conservative, Williams
  orientation on many issues defies and even
  redefines the usual political labels. Whether his
  target is Rev. Jesse Jackson and the National
  Organization for Women (NOW), welfare or public
  school sex education, family relationships or
  plain old greed, Williams illuminates the issues
  with spirit, candor, and ironic wit. From his
  vantage point, in the heart of Americas most
  troubled city, Williams argues for a better
  future governed by strong fathers and
  stay-at-home mothers. A future shaped by
  personal responsibility. A future where
  community and family are paramount.

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Armstrong Williams Joins the Dialogue at WWRL

• New York, March 2, 2005 Nationally recognized
  columnist, radio and television personality
  Armstrong Williams joins the lineup at WWRL
  1600AM, New Yorks Urban Talk. Williams, who has
  been called one of the most recognized
  conservative voices in America by The Washington
  Post, will co-host Drivetime Dialogue with Sam
  Greenfield beginning Monday, March
  14th. General Manager Adriane Gaines says at
  WWRL we have redefined the dialogue to include
  voices from all sides of the social and political
  spectrum. Against this backdrop, it follows that
  we would invite someone of Mr. Williams stature
  to join us and lend his voice to our format. The
  addition of Armstrong Williams gives WWRLs
  afternoon program a conservative voice to discuss
  and debate the more liberal views of Sam
  Greenfield, much like the discussion which takes
  place during the morning show with Karen Hunter
  and Steve Malzberg. WWRL333 Seventh Avenue,
  14th Floor - New York, NY 10001Phone
  212-631-0800  Fax [phone]  www.WWRL1600.com